2.
Step 1: Identify and understand your market
Using Google Trends what are some of the top keywords for your business or
market?
_____________________________________
_____________________________________
_____________________________________
What are the hottest topics and problems being discussed in forums related
to your market? (the keywords might be a good place to start)
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Are you able to find any hot opportunity competitors might be missing?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
scaleup.com.au
3.
Step 2: Define an offer
Does the keywords and forum questions you found in step 1 offer you any
indication of what services or products your customers are looking for?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
If you can look up testimonials on womo.com.au, or other forums, what are
the key elements of a good product or service?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Given the problems in market, and what potential customers are seeking and
appreciating, what could you offer that would fit that?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
scaleup.com.au
4.
Step 3: Study competing sites
Using SEM Rush and Google who are your highest ranked competitors?
1. _____________________________________________________________________
2. _____________________________________________________________________
3. _____________________________________________________________________
What do they have in common that you can use?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Are you able to recognize any mistakes they do you can learn from?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
In one sentence, how can you stand out?
__________________________________________________________________________
scaleup.com.au
5.
Step 4: Key decision; eCommerce platform or not?
Ask yourself Yes No
Do you plan to only sell a few products? (less than 10)
Do you have any prior experience in eCommerce?
Have you ran a successful business before?
Do you have more than 10,000+ to spend on a website?
Can you recover if you lose your initial investment?
Do you have more than 10,000 in unique monthly visitors?
Is having full control and ownership of your site important to you?
Is scaling fast a major consideration for you?
Do you have easy access to web development support?
Is being able to customize your website important to you?
Number of Yes and No
The more “No´s” means “Yes” to an eCommerce platform, and that it might be worth thinking
twice about investing in a website built from scratch.
Based on the above form, have you identified any weakness that must be
addressed for you to be successful?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
scaleup.com.au
6.
Step 5: Start driving traffic and begin testing
Which advertising networks do you think would work best for your offering?
(snoop around the website of a few of your competitors to get ideas)
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
What would you like to test? (rank in order of importance)
1. _____________________________________________________________________
2. _____________________________________________________________________
3. _____________________________________________________________________
What results did you get (to be filled in later)
Metric/Variation A B C D E F
Conversion rate
Time on page
Cost per lead
scaleup.com.au
7.
Step 6: Scale Up!
How could you use email marketing to add more value? What type of course
could you offer which your audience would highly appreciate?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Can you think of 3 incentives that could get visitors sharing on social media?
● _____________________________________________________________________
● _____________________________________________________________________
● _____________________________________________________________________
Which questions does your customers ask frequently which could become
material for articles or videos and be shared on social media?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
scaleup.com.au
8.
Are there any bottlenecks you need to address before you can scale your
business?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Can you identify 3 offline traffic sources that are popular in your market?
● _____________________________________________________________________
● _____________________________________________________________________
● _____________________________________________________________________
Can you identify a few complimentary markets you can joint venture with?
● Industry: _____________________________________________________________
○ Benefit you can offer: _____________________________________________
● Industry: _____________________________________________________________
○ Benefit you can offer: _____________________________________________
● Industry: _____________________________________________________________
○ Benefit you can offer: _____________________________________________
scaleup.com.au
