2. 1. What is given importance?
â What is given the most space?
â Why do you think that is?
â Compare against competitors?
â Similarities could tell you about the market
3. 2. How are the graphics?
â Does it look professional?
â What type of feel does it have?
â Professionality a sign of money in the market
â Who do you think it appeals to?
4. 3. Check the numbers
â Install SEO for Firefox
â SEMrush.com
â compete.com
â woorank.com
5. 4. How is the content?
â Is it well presented?
â How is the language?
â Does it have any errors?
â Does it flow well?
6. 5. How many people are involved?
â Check the about section
â Numbers could be a sign of profitability
â More important for offline businesses
7. 6. How do they make money?
â How does the site generate leads?
â Is anything given away for free?
â Can you buy on the site?
â What appears to be the purpose of the site?
8. 7. How involved are their visitors?
â Are there any forums?
â Can you find lots of comments?
â How many are sharing on social media?
â What does their traffic indicate?