1. GROWTH HACKING FOR
STARTUPS (AND SMART
MARKETERS)
Bjarne Viken
Growth Hacker

2. INTRODUCTION
ABOUT ME
‣ Growth hacker (I come up with ideas)
‣ Conversion Strategist (I test old ideas)
‣ Entrepreneur (I make ideas happen)

3. INTRODUCTION
AGENDA
‣ GOAL: Find new ways for you to growth hack!
‣ Define Growth Hacking
‣ 3x Case studies, brainstorm and discussion

4. WHAT IS
GROWTH
HACKING?
GROWTH HACKING FOR STARTUPS

5. WHAT IS GROWTH HACKING
‣ Sean Ellis: "a person whose true north is growth. Everything
they do is scrutinized by its potential impact on scalable growth.”
“How can we grow this thing?”

6. CASE STUDY: UBER

7. WHAT ARE THEY DOING?
Driving service using a mobile app
Franchise taxi driving
Have two different product offers
CASE STUDY: UBER

8. CASE STUDY: UBER

9. HOW DID THEY GROWTH HACK
Targeted key people in San Francisco
Offered free rides
Made it possible to split fares
CASE STUDY: UBER

10. HOW CAN YOU APPLY THIS?
Who can help you grow faster?
How can you improve your offer?
Which painful problem do you solve?
CASE STUDY: UBER

11. CASE STUDY: DROPBOX

12. CASE STUDY: DROPBOX
WHAT ARE THEY DOING?
Cloud based storing and sharing
Available on desktop and mobile devices
Free and paid plans riving service using a mobile app

13. CASE STUDY: DROPBOX

14. CASE STUDY: DROPBOX

15. CASE STUDY: DROPBOX

16. CASE STUDY: DROPBOX
HOW CAN YOU APPLY THIS
How can you improve your website?
How can you use social media to grow?
Which incentives could you offer?
Discuss in groups of 2

17. CASE STUDY: MELBOURNE FREELANCERS
MELBOURNE
FREELANCERS

18. CASE STUDY: MELBOURNE FREELANCERS
WHAT ARE THEY DOING?
Meetup group for freelancers
Hold educational and social events
Connect freelancers with clients and recruiters

19. CASE STUDY: MELBOURNE FREELANCERS
HOW DID THEY GROWTH HACK
Used LinkedIn and MeetUp.com to identify and invite freelancers
Scripted the process
Outsourced the job to a VA in the Philippines

20. CASE STUDY: MELBOURNE FREELANCERS

21. CASE STUDY: MELBOURNE FREELANCERS
HOW CAN YOU APPLY THIS
Is there a community for your offering?
How can you engage it?
How can you outsource growth hacking?
Discuss in groups of 2

22. Q&A
GROWTH HACKING FOR STARTUPS