1. GOOGLE ANALYTICS
FOR NEWBIES

2. GOOGLE ANALYTICS FOR NEWBIES
AGENDA
‣ What is Google Analytics?
‣ What can you learn about your customers?
‣ What can you learn about what they do on your website?

3. WHAT IS
GOOGLE
ANALYTICS?
FROM TRACKING TO TRACTION

4. WHAT IS GOOGLE ANALYTICS?
● Google Analytics is a service offered by Google that
generates detailed statistics about a website's traffic and
traffic sources and measures conversions and sales. It's the
most widely used website statistics service. The basic
service is free of charge and a premium version is available
for a fee.

5. HOW TO USE GOOGLE ANALYTICS: EXAMPLE MODEL

6. THE GOOGLE ANALYTICS DASHBOARD

7. AUDIENCE
FROM TRACKING TO TRACTION

8. ACQUISITIONS - ALL TRAFFIC - CHANNELS

9. ACQUISITIONS - CAMPAIGNS - ORGANIC KEYWORDS

10. AUDIENCE - GEO - LOCATION

11. AUDIENCE - DEMOGRAPHICS - OVERVIEW

12. AUDIENCE - DEMOGRAPHICS - OVERVIEW

13. AUDIENCE - DEMOGRAPHICS - OVERVIEW

14. AUDIENCE - TECHNOLOGY - BROWSER & OS

15. AUDIENCE - MOBILE - OVERVIEW

16. AUDIENCE - TECHNOLOGY - DEVICES

17. ACTIONS
FROM TRACKING TO TRACTION

18. BEHAVIOUR - SITE CONTENT - LANDING PAGES

19. BEHAVIOUR - SITE CONTENT - ALL PAGES

20. BEHAVIOUR - SITE CONTENT - EXITS

21. BEHAVIOUR - BEHAVIOR FLOW

22. FREE WEBSITE
EVALUATION:
SCALEUP.COM.AU
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