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Measuring Social Media Campaign Effectiveness - Anna Harper-Hess - Bizwatch Search Analytics

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Laura Thieme
Laura Thieme

The document discusses how to measure the effectiveness of social media marketing. It recommends setting measurable goals and integrating social media with SEO and PPC efforts. Key things to measure include engagement, brand awareness, and leads. Various tools are described that can help with measurement, such as URL shorteners, Hootsuite, Klout, Grader, Facebook Insights, and Google Analytics. Google Analytics in particular allows tracking of metrics like website traffic sources and conversions.

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Measuring Social Media Anna Harper-Hess Bizwatch Search Analytics marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
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Online Marketing Works in Multiple Parts marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
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What Should You Measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
URL Shorteners ,[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Hootsuite ,[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Klout ,[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
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Facebook Insights ,[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
The Old Fashion Way ,[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Brand Buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Google Search ,[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Twitter Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Addictomatic ,[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Social Mention ,[object Object],[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Social Mention marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
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Google Analytics ,[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Google Analytics ,[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Google Analytics ,[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Google Analytics Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Paid Industry Tools ,[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Bizwatch Search Analytics ,[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Bizwatch Social Media ,[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],marketing@bizwatchsearchanalytics.com ~ www.bizwatchsearchanalytics.com

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