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HARNESSING THE POWER OF ONLINE
VIDEO TO IMPROVE EMPLOYEE TRAINING
Online content libraries
include:
• Streaming videos
• Interactive e-learning
courses
• Reference materials
• Ebooks
Technology solutions include:
• Cloud-hosted LMS
• Performance Management
• Social Learning applications
Award-winning
Learning and
Performance
Management
Solutions
POLL QUESTION
How are you
incorporating
video into your
learning
programs?
A. For new employee
onboarding.
B. Internal
communication.
C. Performance support
and foundational
knowledge.
D. All of the above.
E. Something else.
What you’ll
learn:
There is a sound business
case for incorporating video
into employee training
programs.
Video, especially short-form
video, is a very effective
training tool.
Best practices for
incorporating short-form
video into employee training
programs and initiatives.
BUSINESS
CHALLENGES
Volatile, complex,
rapidly changing world.
Training industry
laggards.
Employees are different
and have different
needs.
81%
76%
Organizational Goal Achieved
Using Video
Content
NOT Using
Video Content
68%
61%
Employees Highly Engaged
Using Video
Content
NOT Using
Video Content
61%
51%
Key Positions Filled Quickly
Using Video
Content
NOT Using
Video Content
HOW?
WHY?
ADULT LEARNING SHORT-FORM VIDEO
Adults are internally motivated and
self-directed
Self-directed, access as needed
and when needed
Adults bring life experiences and
knowledge to learning experiences
Interaction with others when a
social component is available*
Adults are goal oriented Goals promoted through short,
timely bursts of relevant content
Adults are relevancy oriented Easier to be relevant when content
is short and targeted
Adults are practical Little to no work flow disruption
Adult learners like to be respected Employees manage and control
pace and timing of their own
learning
36,000
visual messages/hour
40,000
Nerve fibers connect
through retina
60,000
times faster than text
Why Video?
According to popular research – in 72
hours the average human can retain…
10%
of text
10%
of text
65% of
images
95% of
video
For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by the
Internet, mobile, and social – consuming
content when and where they want.
Gunnard Johnson, Google's Advertising
Research Director
Do People Use
Video?
Digital video consumption
has grown 30% year over
year in 2012.
From Q3 to Q4 2012 alone,
video consumption grew 13%.
There has been 50% growth in
video streams since Q1 2011.
Source: The U.S. Digital Video Benchmark.
55%
watch
everyday
Source: Forrester Research
Bring Your Own Device - BYOD
Source: Good Technology State of BYOD Report 2012
75.50%
13.3%
6.1%
5.1%
Currently Support
Planning to Support, Next 12
Months
Considering, But No Specific
Timeframe
Not Planning to Support
Does This Translate Into
Employee Training?
YES!
Adults learn best:
• Short bursts
(5-15 min.)
• Visual input for
cognitive transfer
• Preferred method
for information
Online Training Works Better
Than Classroom
60% faster
56%
greater gains
in learning
40% higher
consistency in
presentation
Source: Prokopeak, M. Special Report: learning Delivery
Advantages of Video
• Low cost
• Extended Reach
• Best performances –
repeated
• Perfect demos
• Showing soft skills
• Explanation of
complex topics
QUESTIONS TO
CONSIDER
????
Is this program shorter
than 10 minutes?
Will the viewer know what
they are supposed to do
after completing the
training?
What behavior will change
after this training?
Is this content
engaging?
BUY VS. BUILD
SELECTION
DEPLOYMENT
AND
DELIVERY
MARKETING
AND SUPPORT
VIDEO STRATEGY
Harnessing the Power of Online Video for Employee Training - Webinar
Video – yes! You can do it!
Anyone can make it!
(well-almost)
Takes a camera
An idea
Some time
Editing tools
Some training
Social Video
Mobile
Social 93%
Video94%
Mobile
119%
Harnessing the Power of Online Video for Employee Training - Webinar
Auto Parts Supplier
Goals:
• Understand each
others point of view
• Breakdown cultural
barriers
Video Solution:
• Integrated the video twice a month
• Used as an ice breaker
• Open up conversation
• Voluntary participation
Business Background:
• 1200 employees
• Diverse group of
employees
Some recommended resources…
Embracing Change
Streaming Video (5 minutes)
How to Know What We Know: The
Knowledge Transfer Process
Streaming Video (6 minutes)
Please Respect My Generation! 5
Generations At Work
Streaming Video (23 minutes)
Celebrate! Change Your Lens, Change Your
Life
Streaming Video (20 minutes)
Online Content Libraries
1,800 + Streaming Videos
5,000 + E-learning Courses
Online Books
Simulations
Scenario-Based Courses
Try them out free for 30-
days – no obligation!
Contact Us
Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl
Jessica Batz
Marketing Specialist
jbatz@bizlibrary.com
@jessbatz
@BizLibrary

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Harnessing the Power of Online Video for Employee Training - Webinar

  • 1. HARNESSING THE POWER OF ONLINE VIDEO TO IMPROVE EMPLOYEE TRAINING
  • 2. Online content libraries include: • Streaming videos • Interactive e-learning courses • Reference materials • Ebooks Technology solutions include: • Cloud-hosted LMS • Performance Management • Social Learning applications Award-winning Learning and Performance Management Solutions
  • 3. POLL QUESTION How are you incorporating video into your learning programs? A. For new employee onboarding. B. Internal communication. C. Performance support and foundational knowledge. D. All of the above. E. Something else.
  • 4. What you’ll learn: There is a sound business case for incorporating video into employee training programs. Video, especially short-form video, is a very effective training tool. Best practices for incorporating short-form video into employee training programs and initiatives.
  • 5. BUSINESS CHALLENGES Volatile, complex, rapidly changing world. Training industry laggards. Employees are different and have different needs.
  • 6. 81% 76% Organizational Goal Achieved Using Video Content NOT Using Video Content
  • 7. 68% 61% Employees Highly Engaged Using Video Content NOT Using Video Content
  • 8. 61% 51% Key Positions Filled Quickly Using Video Content NOT Using Video Content
  • 10. ADULT LEARNING SHORT-FORM VIDEO Adults are internally motivated and self-directed Self-directed, access as needed and when needed Adults bring life experiences and knowledge to learning experiences Interaction with others when a social component is available* Adults are goal oriented Goals promoted through short, timely bursts of relevant content Adults are relevancy oriented Easier to be relevant when content is short and targeted Adults are practical Little to no work flow disruption Adult learners like to be respected Employees manage and control pace and timing of their own learning
  • 11. 36,000 visual messages/hour 40,000 Nerve fibers connect through retina 60,000 times faster than text
  • 12. Why Video? According to popular research – in 72 hours the average human can retain… 10% of text 10% of text 65% of images 95% of video
  • 13. For the first time, an entire generation has grown up watching content on their own terms. This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Gunnard Johnson, Google's Advertising Research Director
  • 14. Do People Use Video? Digital video consumption has grown 30% year over year in 2012. From Q3 to Q4 2012 alone, video consumption grew 13%. There has been 50% growth in video streams since Q1 2011. Source: The U.S. Digital Video Benchmark.
  • 16. Bring Your Own Device - BYOD Source: Good Technology State of BYOD Report 2012 75.50% 13.3% 6.1% 5.1% Currently Support Planning to Support, Next 12 Months Considering, But No Specific Timeframe Not Planning to Support
  • 17. Does This Translate Into Employee Training? YES! Adults learn best: • Short bursts (5-15 min.) • Visual input for cognitive transfer • Preferred method for information
  • 18. Online Training Works Better Than Classroom 60% faster 56% greater gains in learning 40% higher consistency in presentation Source: Prokopeak, M. Special Report: learning Delivery
  • 19. Advantages of Video • Low cost • Extended Reach • Best performances – repeated • Perfect demos • Showing soft skills • Explanation of complex topics
  • 20. QUESTIONS TO CONSIDER ???? Is this program shorter than 10 minutes? Will the viewer know what they are supposed to do after completing the training? What behavior will change after this training? Is this content engaging?
  • 23. Video – yes! You can do it! Anyone can make it! (well-almost) Takes a camera An idea Some time Editing tools Some training
  • 29. Auto Parts Supplier Goals: • Understand each others point of view • Breakdown cultural barriers Video Solution: • Integrated the video twice a month • Used as an ice breaker • Open up conversation • Voluntary participation Business Background: • 1200 employees • Diverse group of employees
  • 30. Some recommended resources… Embracing Change Streaming Video (5 minutes) How to Know What We Know: The Knowledge Transfer Process Streaming Video (6 minutes) Please Respect My Generation! 5 Generations At Work Streaming Video (23 minutes) Celebrate! Change Your Lens, Change Your Life Streaming Video (20 minutes)
  • 31. Online Content Libraries 1,800 + Streaming Videos 5,000 + E-learning Courses Online Books Simulations Scenario-Based Courses Try them out free for 30- days – no obligation!
  • 32. Contact Us Chris Osborn Vice President of Marketing cosborn@bizlibrary.com @chrisosbornstl Jessica Batz Marketing Specialist jbatz@bizlibrary.com @jessbatz @BizLibrary