The free Google+ Hangout, “Power Searching for Business Journalists,” was originally held on March 19, 2013. Not often do you get the chance to learn new search skills from the scientist at Google whose job is to understand users’ search satisfaction. In this free, hourlong, online training, Google senior research scientist Daniel M. Russell will offer his tips, techniques and strategies for using Google to find what might seem to be impossible. WHAT YOU WILL LEARN What’s out there to be found on the Internet? Where’s content located? How’s it organized? How to use advanced searching techniques, such as define:, filetype:, site:, Control-F, antireading, and search-by-image. How to use search strategies, such as how to frame the question and when to switch approaches. How to quickly come up to speed on a topic. YOUR INSTRUCTOR “Daniel Russell is a research scientist at Google, where he has been working in the area of search quality, with a focus on understanding what makes Google users happy, skilled and competent in their use of Web search. He is sometimes called a search anthropologist because of his focus on understanding how people use the tools of technology to amplify their intelligence. But his research methods draw equally on ethnography and field work, lab studies, classical usability analysis, eyetracking experiments and large-scale logs analysis…” — from Russell’s website For more information on training for journalists, please visit businessjournalism.org.

1. Power Searching for Business Journalists
Daniel M. Russell
Űber Tech Lead
Google Search Quality &
User Experience Research
drussell@google.com © 2013
1

2. What’s the phone
number of the
office this image
was taken from?
2

3. Work with what you have…
• I searched for [tp office building] … voila!
• You can also figure this out by doing an Image
search for [ tp ]
• Knowing this, I could easily get the street address
for the TP building:
14/16 Twarda Street, Warsaw
And once you know that… 3

4. 4

5. Now, which office are you in?
Search [google offices warsaw] to find that the information is
at: http://www.google.com/about/company/address.html
Google Warsaw
Warsaw Financial Center
Emilii Plater 53
00-113 Warszawa
Poland
Phone: +48 22 207 19 00
Fax: +48 22 207 19 21 5

6. What’s the length of What date was this
the runway? picture taken?
6

7. Use what you’ve got…
• If you do a simple quoted search:
[ “DQ-TRI” ]
… is a plane that was in the service of Air Fiji.
• Why use the quotes?
Without them you end up with far too many off-topics hits. DQ and
TRI both have multiple meanings. But together in a phrase... they
can only mean one thing.
7

8. Once you have the plane…
• To get the rest of the story, you can check the
Wikipedia page for Air Fiji. The company started in 1967, but
foundered in 2009, selling off all 5 planes in its fleet.
• Taveuni, Fiji, you’ll find it’s at 16°41’26″S 179°52’37″W,
8
and the runway is 910m or 2,986ft.

9. How to figure the photo date?
• Check Dan Russell’s personal G+ photo albums.
• Divers in the photos include Harry Saddler, Dan Russell, Tom Gruber,
Richard Santucci
["Harry Saddler" OR "Dan M. Russell"
OR "Tom Gruber" OR "Richard Santucci" Fiji]
• Pic by Tom on TraveloCafe….
• Clicking on the picture goes to Flickr, where this picture
is part of a set taken in Fiji, which ranges between
16 March 2004 and 23 March 2004.
9

10. But this is all second nature…
10

11. term AROUND(n) term
[ “jerry brown” AROUND(9) “tea party” ]
11

12. Most of what you know about Boolean is wrong
• AND doesn’t do anything
– The story is subtle… don’t worry about it
– All terms are “soft ANDed” together
• OR allows you to express synonyms
– [ “pertusiss” OR “whooping cough” ]
– [ “abestosis cancer” OR “mesothelioma” ]
• NOT doesn’t do anything
– … really, except search for the term ‘not’
– If you want to exclude, use minus ( - )
12

13. Boilerplate / repeated language
[ “pertusiss” OR “whooping cough” “confirmed cases” OR “new cases” ]
[ “Smith denied” OR “Smith claimed” OR “Smith argued” ]
[ “postive findings” OR “confirmed cases” OR “positive results” ]
13

14. Goals
1. Skills that you can use for your own searches
define:
filetype:
site:
Control-F
antireading
Search-by-image…
2. Deep strategies for search
3. How to quickly come up to speed on a topic
14

15. The punch lines, up front from previous studies…
• Many repeated queries… even by experts
– ESPECIALLY when they’re having a bad experience
• Many cases of early commitment to a single solution path
– with subsequent ratholing on a poor path
• Little evidence of any deep search strategies
– e.g., changing the resources being sought; validating the answers;
checking alternative resources
• Satisficing behavior dominates.
– People look for the first answer, not necessarily the best answer
• Sometimes, you gotta have exactly the right search term
– Google’s syns are excellent… except when they don’t work

16. What do you need to know about search to be good at it?
1. What’s out there to be found?
2. Where is content located? How’s it organized?
3. Search tactics / search skills
4. Search strategies / how to frame question, when
to stop, when to switch approaches
16

17. Skill 1: Control-F to find a word on the page
• Does the California Vehicle Code regulate the use
of “pocket bikes” on roads?
• [ California Vehicle Code ]
17

18. It’ll look like this…
• It’s 65 pages long
• Is the phrase
“pocket bike”
used here?
18

19. 19

20. Control-F aka CMD-F aka Edit>Find
20

21. Control-F
21

22. NOTE!
22

24. Opened floodgate in Morganza spillway in Louisiana on
May 15, 2011 © 2011 Google, GeoEye

25. 25

27. 27

28. 28

29. 29

30. 30

31. http://followyourworld.appspot.com/
31

32. Key lesson 1
Expert searchers know
the capabilities of their
tools. They know what’s
possible.
32

33. * Finding and using other resources
Someone told me that in the mid-1800’s, people often
would carry around a special kind of notebook. They
would use the notebook to write down quotations that
they heard, or copy passages from books they’d read.
The notebook was an important part of their education,
and it had a particular name.
Question: What was this kind of notebook called?
33

34. Answer
• This is a really hard question. The best way to answer it is to first
look for a reverse dictionary.
[ reverse dictionary ]
34

35. • Then, go to the reverse dictionary
http://www.onelook.com/reverse-dictionary.shtml
… and type in the words
[ notebook quotations ]
then look thru the list of
words it shows you.
• Answer: “commonplace book”
35

36. Search / Visualize Public Data
36
http://www.google.com/publicdata/

37. Search, Visualize, and Upload datasets
37
http://www.google.com/publicdata/

38. Search / Visualize Public Data
World Development Indicators (World Bank)
Human Development Indicators (United Nations Development Programme)
April 2011 World Economic Outlook (International Monetary Fund)
OECD Factbook 2010 (Organisation for Economic Co-operation and Development)
Unemployment in Europe (monthly) (Eurostat)
Harmonized Index of Consumer Prices in Europe (Eurostat)
Minimum Wage in Europe (Eurostat)
Broadband penetration in Europe (Eurostat)
Government Debt in Europe (Eurostat)
Road Transport in Europe (Eurostat)
Food supply chain monitor (Eurostat)
Tourism (Eurostat)
Infectious Disease Outbreaks (HealthMap.org, Harvard Medical School)
Global Broadband Performance (Net Index by Ookla)
Broadband performance (Measurement Lab)
UNECE Statistics Division (UN Economic Commission for Europe)
Unemployment in the U.S. (U.S. Bureau of Labor Statistics)
GDP and Personal Income of the U.S. (annual) (U.S. Bureau of Economic Analysis)
GDP breakdown of the U.S. (quarterly) (U.S. Bureau of Economic Analysis)
State Government Finances in the U.S. (U.S. Census Bureau)
Retail Sales in the U.S. (U.S. Census Bureau)
Sexually Transmitted Diseases in the U.S. (NCHHSTP powered by CDC WONDER)
Mortality in the U.S. (NCHS, OAE powered by CDC WONDER)
Cancer cases in the U.S. (CDC, NCI and NAACCR powered by CDC WONDER)
U.S. Greenhouse Gas Emissions by State, Economic Sector, and Gas (World Resources Institute) 38
Energy by State (Energy Information Administration)
Prices for Natural Gas (Energy Information Administration)
Federal Government Finances of the U.S. (Office of Management and Budget)

39. Key lesson 1
Expert searchers know
the capabilities of their
tools. They know what’s
possible.
- Google Earth
- Public Data Explorer
- Medline
-… 39

40. Key lesson 2
Expert searchers use
more than one resource.
40

41. * Think about synonyms—choosing keywords
• When an artist is making a sculpture for a client, they often make a
small version of the sculpture in wax or clay. They’re usually a
preliminary sketch, presented to the client for approval
• Question:
What is this thing called?
41

42. Answer
• [ small artist model ] – read through the snippets to find definition
But… double check, you can use Google as a dictionary:
[ define maquette ]
42

43. Using more than one resource…
• Nearby there’s a very famous statue that’s clad with an exterior of
steatite that’s placed in very, very prominent location. His right
hand points to the strip of sand I was on; a world-famous beach
that’s famed in song and story. What beach am I on?
43

44. Using more than one resource
1. [ define steatite ] à soapstone
2. [ statue covered soapstone ] à “Christ the Redeemer”
3. View “Cristo Redentor” in Google Earth (or Maps) to direction
44

45. 45

46. Draw line…
• Right hand
points to
Ipanema and
Copacabana
46

47. • Ipanema
Ipanema
47

48. Streetview:
Copacabana
48

49. Key lesson 2
Expert searchers use more
than one resource.
- using multiple resources
- linking results
49

50. Key lesson 3
Expert searchers deeply
understand their
language, especially
synonyms.
50

51. Keep looking! Think of synonyms!
• Sometimes you need to keep trying, thinking
your problem through in different ways.
Usually, if you think about how someone else
would describe the thing you’re looking for, that
will suggest search terms for you.
51

52. Synonyms: Side-effect of framing
• Question: A
friend told me
that there is an
forgotten city in
the waters of San
Francisco Bay.
Is that true?
If it IS true, what
was the name of
the supposed city?
52

53. Answer
• Yes, it’s true… there IS an
abandoned city near what is now
Fremont. It was called
Drawbridge.
• The trick here is to think about
other ways of describing an
“abandoned city”—don’t just
assume that’s the best way to
describe it. Try this search:
[ ghost town san francisco bay ]
The former town of Drawbridge 53
(Story about [ abandoned city ] )

54. BIG POINT: Synonyms (the 3 Elses)
• When you’re failing at a search:
– Sit back and figure out how ELSE you can say it…
– How would someone ELSE talk about what you seek?
– It’s not about your language, it’s about someone ELSE!
54

55. Another way to syn…
• Or… use the
Reverse Dictionary w/
[ abandoned city ]
• Or… try Related Searches
– Explore the concepts
– Look for synonyms
– Related searches
55

56. • f
56

57. • v
57

58. * Think about synonyms within language variants
• You know that when you eat pig, the meat is called “pork.”
When you eat sheep, the meat is called “mutton.”
When you eat deer, the meat is called “venison.”
• Consider shift in language from place-to-place
– PIN (property identification number) differs by state
– creek, run, stream, brook, burn, rivulet…
58

59. Question:
• Suppose you visit your cousin in Sydney, Australia and
they serve grilled kangaroo. What’s another word for
“kangaroo meat”?
59

60. A solution…
• [ kangaroo meat name ]
• Simplest possible solution, leads to Wikipedia article
60

61. Consider regional variations:
• Don’t have to tell you about UK vs. US English (bonnet =
windshield, etc.)
• But US regional variations can be impressive:
– branch, brook, beck, burn, creek, crick, gill (occasionally ghyll),
kill, lick, rill, river, syke, bayou, rivulet,
streamage, wash, run or runnel.
61

62. Learning how to read… again
• Anti-reading: Looking for terms you don’t know

63. SERP Reading… Does Palo Alto recycle milk cartons?
• v
63

64. Big lesson…
• … you CANNOT just read the snippet and understand the story…
64

65. Use of define
• Example: [ define loxodrome ]
[ define Mollweide projection ]
65

66. • f
66

67. Key lesson 3
Expert searchers deeply
understand their
language, especially
synonyms.
- use of boilerplate language
- how to read summaries
- anti-reading 67

68. Key lesson 4
Expert searchers
understand the terms and
key concepts AND know
how to read the genre.
68

69. Naming the un-namable
While searching for
information about
plastic surgery,
I wanted to
know what to call…
this….
Question: What’s this boundary
between lip and skin
called?
69

70. Answer
• Start with the simplest search you can think of:
[ boundary between lip and skin ]
If it’s not right, you can always modify it.
• When I did this, I clicked on the first result.
There’s a nice article there about something
called the vermilion border
• Then I double checked on that by doing a
[ define vermilion border ]
70

71. * Use most obvious language
• What is this thing called?

72. Try this query: [ bright spot in sky near sun ]
Moral #1: when in doubt, describe the object-of-interest in the way
you think others will…
Moral #2: the first answer may-or-may-not be what you’re looking
for… Evaluate the result wrt your search goal.

73. Use images
• I was hiking in the woods nearby in
March when I saw a pretty blue
flower. It was about 3 feet high,
and grew along the pathway in the
middle of the woods in Henry Coe
State Park.
• Question: Here’s the picture…
can you tell me what the common
and Latin name is of this flower?
73

74. What are the common AND the Latin names of this flower?
74

75. Wildflower images – answer WHY?
Georeference
• Search: web for [ blue wildflowers henry coe ]
– Look for collections of pictures. Look for a matching / similar picture.
• Trick: add a context term to look for collections of pictures
– [ blue wildflowers henry coe album ]
– [ blue wildflowers henry coe image collection ]
• Answer: Ithuriel’s Spear (Triteleia laxa)
– AKA Grass Nut, Wally’s Basket…
75

76. * Going deeper on a topic: Using domain language
• I kind of like that wildflower! What else can I find out
about it of a horticultural or botanical nature?
– Where does it grow near my home?
– Does it like to live in the sun or the shade?
– What level of acidity does it prefer in the soil?
– Where can I buy this plant for my home garden?
76

77. Answer
• I started with the Latin name because it’s the MOST specific term
you can use. So I did a copy & paste from the previous search:
[Triteleia laxa]
and then started looking around. I quickly found that I could see it
in Coe Park, near Morgan Hill.
• When I looked up the Wikipedia entry, I found that it likes shady
conditions. I then checked my work by doing a search for
[Triteleia laxa shady ]
Sure enough, other places say the same thing. It checks out!
77

78. * Using Maps
• Using Google Maps is a great way to find where
something is. But suppose you want to find out
how far APART two things are.
Question:
(a) Can you figure out how far the De Young museum is from the San
Francisco train station?
(b) Suppose you want to hike from the Yosemite Visitor’s Center up to
Glacier Point. How would you figure out how far a hike that is?
(c) Can you find a tool that will let you measure arbitrary distances on
the map? (Example: that will let you measure the length of a path
or trail that you define… not one that’s already given.) 78

79. Answer
• Use maps with driving directions to get the rough distance from
point to point.
• For Yosemite, you have to look for a map at the Yosemite Park
website.
• Then… use the maps “Create a New Map”
(under My Maps)
79

80. 80

81. Goal: Find a B&B that has a view of this fog…
Must be in coastal range;
within 10 miles of B&B;
Near a long lake…
Near the Googleplex….
81

82. 82

83. 83

84. Flying into JFK (from the east to west)
What’s causing those rectilinear features ?
84

85. How big are those features?
• Use Google Earth (or Maps) to zoom in with a measuring tool
• Realize that these aren’t CANALS, they’re more like DITCHES!
85

86. 86

87. Many tools for Maps to help your search
• Challenge: find and install the GPS location tool!
– Maps labs at
bottom of Maps
UI
Metaquestion:
How would you
know?
87

88. Lat/Long coords work as well
• (decimal coords): 13.861, 25.006
(aka Lat/Long: N 13 51.662, E 25 0.388)
(aka Deg., Min., Sec.: N13 51 40, E25 0 23)
88

89. You can see a lot just by looking…
• http://medievalnews.blogspot.com/2009/03/1000-year-old-fish-trap-
found-with.html
89

90. 90

91. For our purposes, what can YOU find?
91

92. “What’s around here?”
92

93. What’s the news story…
• … now that you know what the company is, you can find associated
news stories.
• With the map, you can identify the source of the company’s
pollution, where it’s going, and who is (should-be) worried about it!
93

94. Key lesson 4
Expert searchers know
the capabilities of their
tools.
94

95. How to remove bogus results from your searches
• Sometimes you want to look up something that’s pretty
common, so there are LOTS of web pages out there.
It’s even worse when the word is really common. So
how do you eliminate things you don’t want?
• Question: Can you find a great recipe for salsa to
make for dinner tonight? IN PARTICULAR… your
nephew is allergic to tomatoes. Can you find a salsa
recipe without tomatoes in it?
95

96. Example of minus use… removing
• The trick here is to remove all those “salsa as dancing” meanings.
The quick way to do that in a web search is with the MINUS sign.
[ salsa –dancing ] -- this will remove all the dancing references
[ salsa –dancing –tomatoes ] – and the vegetables
No
s
afte pace
r
min the
us s
ign!
!
96

97. Quotes
• Use double quotes to search for an exact phrase
[ when venus the goddess of beauty and love ]
Vs.
[ “when venus the goddess of beauty and love” ]
97

98. * Finding a particular kind of document
• Your brother is a teacher at the local high school, and needs to find
a lesson plan for a unit on superconducting materials.
• Question: Can you find a lesson plan for him?
• Hint: Look for a particular KIND of document…
98

99. Answer
• Use the operator FILETYPE: to focus in just on presentations
[ superconductor high school filetype:ppt ]
• Note that filetype: can take on ANY file extension –
– PDF, PPT, XLS, DOC, WMV, TXT, CSV, SKP, KMV, …
(In fact, arbitary extensions… e.g., AQS)
99

100. * Searching within a particular site
• Someone told me that I’d been quoted in the New York Times.
OMG! What did I say that was quotable?
• Can you find a page in the New York Times where I (Dan Russell)
was quoted?
100

101. Answer
• Use the site: operator to search within a particular web site…
[ “Daniel M Russell” site:nytimes.com ]
… and see the number 1 hit. (Yes, I worked at IBM.)
Answer: 1. Because “Daniel Russell” is a very common name.
2. The NYTimes has the convention of always spelling
a person’s name out completely, including middle initials
101

102. [ site:sec.gov query ] careful about EDU
102

103. Key lesson 4
Expert searchers
understand the terms and
key concepts AND know
how to read the genre.
103

104. Key lesson 5
Expert searchers know
the structure of their
information space.
104

105. Limit search by time…
• f
105

106. To filter by time… select search tools
• f
106

107. Then choose the time restriction…
• f
107

108. Combine date restrict
with content type
• News / Blog / Forum / Web…
108

109. Add time/date restrict
• Use preselected time/date options
• Can specify your own date range
109

110. * Other advanced operators
cache:
If you include other words in the query, Google will highlight those
words within the cached document. For instance,
[cache:www.google.com web] will show the cached content with
the word "web" highlighted. For instance, [cache:www.google.com]
will show Google's cache of the Google homepage. Note there can
be no space between the "cache:" and the web page url.
110

111. Today’s page
• f
111
http://blogs.loc.gov/inside_adams/

112. Last week’s page: [cache:
• v
112
cache:blogs.loc.gov/inside_adams/

113. intitle: inurl:
inurl:
113

114. intext: requires that the text be in the body of page
intext:
114

115. Combing operators – site: with intext:
[ site:stanford.edu
“coral bleaching” intext:geophysics ]
115

116. * Advanced search tool
• How to get to the advanced search UI
116

117. Advanced Search UI
117

118. #18: How to get page previews and cached copies
118

119. 119

120. Internet Archive / Wayback Machine
120

121. * General principle: Look for tools
Can you find a way to graph the equation:
y = x2 + sin(x)
121

122. … just type it directly into Google
122

123. 123

124. Mashups
http://schoolperformancemaps.com/
• Combines data from
multiple sources into
single view
• To find mashups:
[ mashup <topic>]
• Examples:
[ mashup school performance ]
124

125. Question: Can you find a mashup…
• .. That shows current emergency situations worldwide?

126. • Do the following search: [ mashup worldwide emergencies ]
• http://hisz.rsoe.hu/alertmap/index2.php?area=usa&lang=eng

127. * Calculator / Conversions
• Can you figure out how to use the calculator on Google?
– Once you have figured it out try figuring these out!
1. 4 + 5 + 19 = ??
2. 45023 / 34 + 5 / 29 = ??
3. Sin(0.5) ** 2 = ??
127

128. Calculator… answer
• f
128

129. Conversions
• General pattern: [ number units1 in units2 ]
129

130. Conversions
• Conversions:
[ 212F in C ]
[ 400 yards in miles ]
[ 32 euros in USD ]
[ 23 bushels in quarts ]
[ 2 inches in Angstroms ]
[ 23 cm in ml ] CAUTION: Won’t tell you when
you’re incompatible…..
130

131. Problem: How fast does the World’s Fastest Man run in MPH?
• Steps:
1. What’s the current world record?
2. Make the conversions
3. Do the calculations
1. Use web search (news) to find out world record
2. Note that the record is in meters (100 meters)
3. Convert distance from meters to miles
4. Convert time from seconds to hours
131

132. Or…. the extreme use case…
• Now 9.58 seconds
132

133. Just to double check things you think you know…
133

134. #21: Alerts http://www.google.com/alerts
aka “standing queries”
• Scan news, groups, web, videos, comprehensive…
• Generate emails automatically
– Use in conjunction with advanced search techniques
134

135. #22: Tools: Search web history
• Link in upper right corner of browser
on home page
(or: www.google.com/history )
135

136. 136

137. Your web search history is searchable
(if you have it turned on)
137

138. Note synonym expansion
(use quote to turn off)
138

139. * Google Trends
• search volume patterns across specific
regions, categories, time frames and
properties
[ Google Trends ]
139

140. • f
140

141. Tools: Google Trends
141

142. Hottrends
http://www.google.com/trends/hottrends
142

143. Trends [ football, basketball, baseball ]
143

144. Lower half: filter by region
• f
144

145. 145

146. * And…. The rest of the world…
146

147. Translated foreign pages

148. Finding
pages
wri-en
in
other
languages
• <<PIC
HERE>>
148

149. Methods
to
find
informa7on
from
other
languages
1. Go to the Google web search for that country.
2. Use the built-in other-language tool
149

150. 1.
Go
to
country’s
own
Google
• Example:
Google.co.in
150

151. Selec7ng
Hindi
from
the
home
page:
[
eurozone
]
151

152. Different
Googles
to
try…
• Pay attention to the languages offered by each country’s localized
version
– Google.co.za (S. Africa)
– Google.co.ke (Kenya)
– Google.co.id (Indonesia)
– Google.co.vt (Việt Nam)
– etc....
152

153. Excep7ons
• Notes:
– MOST
countries
use
Google.co.??
as
their
domain
– BUT..
Some
are
Google.com.??
(e.g.,
Ghana:
Google.com.gh
)
– SOME..
Are
Google.??
(e.g.,
Rwanda:
Google.rw
)
• Not
possible
to
use
Google
to
search
some
domains:
– Bhutan
– MayoHe
–
etc…
– But
you
CAN
use
the
site:yt
to
search
MayoHe
(YT)
or
site:bt
to
search
Bhutan
(BT)
153

154. • Fastest
way
to
find
country
Google
access?
– [
Google
<country>
]
154

155. 2.
Use
built-­‐in
other
language
tool
155

156. Add
or
remove
language
as
you
wish
156

157. #25: Video
• Video.google.com
• Youtube.com
• …you can find lots more
• Notes:
– Lots of junk on the public
video sites… be careful of what you see
– Low quality
– Also lots of faked video. You can’t believe everything you see either.
157

158. Video.Google.com
YouTube
158

159. So… when do you use Video.Google.com?
• What’s the use case for Video.Google.com?
• Answer:
– When need the control of the left-hand nav panel
– When you fail at YouTube search

160. Every minute
72+ hours of video are uploaded
3 billion
videos watched every day
70%
of traffic is international

161. Breaking news on YouTube – youtube.com/citizentube

162. YouTube Trends – the “watercooler of the web”
www.youtube.com/trends

163. YouTube Direct
youtube.com/direct
YouTube Direct allows you to embed the upload
functionality of YouTube directly into your own
site, enabling your organization to request,
review, and re-broadcast user-submitted videos
with ease. News organizations can ask for
163
citizen reporting.

164. Email uploads: www.youtube.com/account
164

165. For Schools: YouTube.com/edu
• f
165

166. Time index: where t = time, m = # of minutes, s = # of seconds
e.g., http://www.youtube.com/watch?v=xNuA5alRilk#t=23m15s
166

167. Images
• Images.google.com
• But remember than many
sites have their OWN image
collections. Especially When is this useful?
A: When you ONLY
true of newspapers, .gov,
want photos from
NASA, universities, NASA.
libraries, etc.
• Example:
– http://www.nasa.gov/multimedia/imagegallery/index.html
– As an alternative [ Hubble images site:usgs.gov ] – in image search
167

168. Creative Commons filtering on Google
168

169. Even more images
• Flickr.com / PicasaWeb / G+ / Facebook
– A site of people sharing photos, tagging with terms
– Consider searching for likely tags
• Demo: [ chi2009 dan ] or [ chi2008 buxton ]
• Remember to think about searching for tags #chi2006 or chi2006
169

170. Clever Images Trick
• What’s that part of the bike called?

171. Go to Images, search for a diagram
• [ bike diagram ]

172. What’s the topmost sail, first mast on a clipper ship??
• [ ship sail diagram ]

173. Search-by-image
• Suppose you have an image…
… how can you figure out what it is?
173

174. You can ask impossible questions…
Where is this?

175. Search by Image

176. • f
176

177. I found this in the basement… what is it?
177

178. Books
178

179. • Books.google.com
– scanned page images [ manta ray ]
• “Find in a library”
179

180. • f
180

181. US Patents
• Google.com/patents
• Usually want to use
advanced search here
181

182. Scholar
182

183. Scholar now contains legal opinions as well
Change
type
here
183

184. 184

185. NEW! Data table search
• Can now (August, 2012) search for data tables directly
185

186. 186

187. 187

188. • v
188

189. Search Features
How do you know which ones there are?
http://www.google.com/help/features.html
http://www.google.com/insidesearch/tipstricks/index.html
[ define moa ] – note this also includes non-dictionary terms
[ movies palo alto ] [ movies Boston ]
[ pizza near mountain view ]
[ weather mountain view ]
phone number and map (Place Page): [ kepler’s menlo park ]
<ups tracking number>
Flight numbers (to track a flight): [ AA 102 ]
<etc etc etc>
189

190. Question is…
• What’s indexed?
• Is all of Google’s content indexed on the Google Search Engine? ?
Universal search means… what… to the average user?
• How does a searcher know what’s available, or even possible?
• Example:
– Find an online readable copy of Popular Science magazine, Nov 1955?
– Find a telephone directory from Rochester, NY 1920?
– Find a list of all the universities with an office in Washington, DC?

191. Summary
• When in doubt, search it out!
• Your search skills will become stale quickly…
…. keep tracking the new features that we offer!
• Practice deliberately. When you get the chance, try
the same search a few different ways and note the
differences. Ask why!
191

192. Announcement: MOOCS
• July 10, 2012:
Power Searching with
Google V1 (154K)
• Sept 24, 2012:
Power Searching with
Google V2 (127K)
192

193. • f
Jan 2
3 – Feb
8, 20
13
193

194. Try out AGoogleADay.com
194

195. Google Cheat Sheet PDF file
• http://dmrussell.net/search-education/mousepad-cheat-sheet.pdf