For my speech about storytelling and Content Marketing at the Hotelmarketingtag in Lausanne on 10th September 2014 I prepared this Content Marketing Strategy Checklist for you. More details can be found on my blog (http://bisculm.com/blog.

1. Content Marketing
Checklist
for Hospitality and
Tourism
Bernadette Bisculm www.bisculm.com @BisCulm

2. 1. Analyse your position.
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3. Strategische Hilfen
2. What is your goal?
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4. 3. Who are our dream-guests?
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5. 4. What do your guests want?
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6. 5. What are your Subjects and
Keywords?
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7. t
6. Who is where, when and with
what device?
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8. 7. Plan your way to your goal.
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9. 8. Guide your guests to your hotel –
step by step.
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10. 9. Who supports you?
Take employees, friends, ... with you.
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11. 10. Who helps you in case of need?
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12. 11. Measure and optimize.
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13. 12. Give your guests your hand –
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13
also in the virtual world.

14. Bernadette Bisculm 14
BisCulmCom
info@bisculm.com
www.bisculm.com
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