1. 3 Tips and 3 Trends | SourceCon
2012
Filtered by Dorothy Beach MBA PHR
Strategic Sourcing Consultant at
Accenture
2. Image Search via
Google Search
Getting more information using a
picture
3. Cheap recruiter training on
search techniques
Power Search
• Curriculum developed for
grade schoolers
• Six hours, self-paced, over
three weeks
• Pass two tests to get a
certificate
5. Research on what prospects
want from Bryan Chaney
Advise (transparency)
Advocate me
Prepare me
Broaden my connections
Keep me in the loop
Language change: “prospects” not
“candidates or talent”; consultants not
recruiters; sourcers do not support they
consult.
6. What if selling jobs was like
selling shoes?
Prospects are customers
Blogging about a job
7. Telephone sourcing – reminders
from Conni LaDouceur
Six Sigma techniques used to
streamline their process
Why use the telephone to source
names?
Q1 – Where does the best candidate
exist?
Resource: askalibrarian@oclc.gov or
Leadership Director at 212-627-4140
8. Telephoning…
Be evasive but say
Push the envelope
“disarming techniques” - when you
know others by name that are there
Control the call – “who are you?” –
answer and then lob back another Q
Get names first | fill in contact info
later
Keep calling (>3 times)
9. 3 Trends in
Sourcing/Recruiting
• Sourcing teams going back in-house
• Big Data used to better understand targeted
prospects
• Six Sigma or Quality processes to cut costs and
streamline process
10. …forms a sourcing team
Sarah Wegener’s 10 newbies
went through bootcamp
8 survived
15 offers (not hires) in 4 months
11. How FB draws engineers in:
Events that are local
Pick brains of employees
Sell engineering bootcamp – 6 weeks
on coding
Get through bootcamp you get choice
of project
12. “Big Data” is in your ATS, on
your website and with your
vendors
13. My “big data” recruiting story
Does a banner ad for SAP jobs work well
enough to keep it in the budget?
Make an hypothesis on the outcome
Push on vendors to give you more data
and get a large enough set to span at
least a year
Analyze in Excel or other SW package
Look for trends and make comparisons
Q: How does your target audience
behave when they look for jobs? Make
hypothesis
14. The Report on “Big Data”
Insights
Banner ad drove between 10-150x
more CTs – recommend keeping in
the budget
SAP developers start their CTs on
Friday night tapering off on Sunday
Consistent for every week except the
last week of the month – no traffic
Reco is to post banner ads in the
beginning of the month and on other
sites before Friday
15. Quality Driving Recruiting
Process
Chris Havrilla (xDeloitte, now consulting)
recommends using SS Black Belt to look at
your end to end process
Recruiting Operations should be a separate
job
Info on SS Recruiting
16. Link to me – send an invite to
QUESTIONS? Dorothy.Beach@kcc.com
Follow me @DorothyBeach on Twitter
Like my Pins? ResearchNut - Pinterest
RTOY recap of “Best Practices” from
corporate and agency winners:
thedfwtrnblog.blogspot.com
NOT covered here:
Shally’s talk about Uncommon Search
Engines
Shally's slidedeck SourceCon 2012