We designed RateMyProduct just for you. Custom market research can cost tens of thousands of dollars, and maybe market research for YOUR product didn't make the budget this year. 100 qualified researchers will review your product or product concept and tell us what they think about it. YOU get the results within 5 business days. WHAT IT IS. ---------- An automated product assessment tool, RateMyProduct provides product and marketing managers with feedback from the researchers who buy their products. Your product will be rated on: Market Receptivity Differentiation Innovation Product Utility Purchase Criteria Pricing Effectiveness Marketing Effectiveness RateMyProduct is easy to use. Once you've placed your order, simply fill out your product profile form and hit "Go Live." We'll take care of the rest. You get your results within 5 business days. WHAT YOU GET. -------------- When your final results are ready you will gain online access to your RateMyProduct Scoreboard. Your scoreboard will include scores on the following attributes: See sample report. Market Receptivity Differentiation Innovation Product Utility Purchase Criteria Pricing Effectiveness Marketing Effectiveness In addition your product will receive an overall RMP Score. Products with a higher RMP Score are more likely to enjoy widespread adoption among your customer base. -Your performance scores will also be benchmarked against industry averages. -Our survey respondents are drawn from the Science Advisory Board®, an expert network of over 70,000 researchers. TO FIND OUT MORE ABOUT RateMyProduct, and to place your order, visit: http://www.gene2drug.com/index.php?pid=130

1. RateMyProduct™
gene2drug.com Life Science Industry Market Research

2. Life Science Industry Market Researchgene2drug.com
About BioInformatics LLC
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§ A full-service market research
firm since 1994:
• Consulting and strategy
development
• Expert interviews
• Focus groups
• Surveys
• RateMyProduct™

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About BioInformatics LLC
§ Conducting market research
exclusively on scientific
markets:
• Lab products
• Analytical instrumentation
• Biotechnology research
& bioprocessing
• Drug discovery &
development
• Molecular diagnostics
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manufacturing & material science
chemical, food & beverage
environmental testing
clinical diagnostics
pharmaceutical agriculture biotech
laboratory products
life sciences

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About BioInformatics LLC
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Project team includes scientists,
statisticians and business
analysts.
Instant access to a 71,000
member scientific online panel.
An Overview of Your Epigenetic Research
© 2009 BioInformatics, LLC www.gene2drug.com 3-17
* Totals are based on number of times an item was selected.
* Percentages are based on number of respondents.
68%
57%
55%
47%
23%
20%
14%
10%
10%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Gene regulation
Disease mechanisms
Biomarkers
Basic biology of epigenetics
Therapeutic targets
Stem cells
Genomic imprinting
Transgenerational epigenetic
inheritance
Tissue repair/regeneration
X chromosome inactivation
Respondents 200
Gene regulation 135
Disease mechanisms 115
Biomarkers 110
Basic biology of epigenetics 94
Therapeutic targets 46
Stem cells 41
Genomic imprinting 27
Transgenerational epigenetic
inheritance 21
X chromosome inactivation 10
Question 9*
(check all that apply)
Conduct market research for all
major suppliers in the industry.

5. Life Science Industry Market Researchgene2drug.com
Greg Thompson
Director, Business Development
Robin Rothrock, Ph.D.
Director of Publications
Mary Follin
Marketing/Sales Manager
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BioInformatics LLC Presenters

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RateMyProduct
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Solving Problems
§ The timeline is too short.
§ There’s too much guesswork.
§ The budget is too small.
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What IS RateMyProduct?
§ Market Receptivity
§ Product Utility
§ Innovation
§ Marketing Effectiveness
§ Pricing Effectiveness
§ Purchase Criteria
§ Differentiation
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RMP Score
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How it works
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Target audiences
§ Your 100 researchers can be drawn from
either the U.S. or Europe
§ We have over 30 different techniques that
you can choose from
§ And if you want, we can also narrow you
choice down by area of research as well.
After choosing your target audience, hit
submit and we’ll do the rest
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Target audiences
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REGION
United States
Europe
SCIENTIFIC TECHNIQUE
Cell-Based Techniques
• Bacteria Culture
• Cell-Based Assays
• Confocal Microscopy
• Eukaryotic Cell/Tissue Culture
• Flow Cytometry
• Fluorescence Microscopy
• Gene Expression Analysis
• High Content Screening
• High-Throughput Screening (HTS)
• Immunohistochemistry
• Light Microscopy
Genomics/Genetics Techniques
• Classical End-Point PCR
• Cloning/Molecular Biology Techniques
• DNA/RNA Microarrays
• Genotyping
• Next Generation Sequencing
• Real-Time PCR (including qPCR and RT-PCR)
• RNAi (including siRNA, miRNA)
• Sanger DNA Sequencing
• Single Nucleotide Polymorphism (including genotyping,
discovery, validation)
Protein Techniques
• 2-D Gel Electrophoresis
• Calorimetry (including ITC, DSC)
• Enzyme-linked Immunosorbent Assay (ELISA)
• Label-Free Detection/Analysis (Including Biosensors, SPR,
etc.)
• Light Scattering (MALS, DLS)
• Mass Spectrometry
• Multiplex Bead Assays
• Protein Purification & Separation
• Protein Structural Analysis (NMR, X-Ray Crystallography, CD,
etc.)
• Western Blotting
RESEARCH AREAS
Biochemistry
Cancer/Oncology
Cell Biology
Drug Discovery
Genetics/Genomics
Immunology/Virology
Microbiology
Molecular Biology
Neuroscience
Protein Sciences/Proteomics

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How it works
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RateMyProduct™
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RateMyProduct™
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RateMyProduct™
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RateMyProduct™
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RateMyProduct™
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RateMyProduct™
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RateMyProduct™
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RateMyProduct™
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Cost of Market Research
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$10,000-$25,000
4-6 weeks

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RateMyProduct
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$1,500
5 Business Days

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11th Hour Gut Checks
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Testing multiple regions & audiences
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Monitor Performance
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Benchmarking
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Benchmarking
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Benchmarking
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The average market receptivity score
for this study is 5.9.

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Benchmarking
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The average market effectiveness
score for this study is 6.0.

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Contact
Mary Follin
Marketing/Sales Manager
703.778.3080 x13
m.follin@gene2drug.com
www.gene2drug.com
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RateMyProduct