2. 2
A Business, Technology and Talent Development Consulting
Company with focus on
Healthcare , Retail & IT
Business
Technology
People
Vision
To become the most
preferred business
partner to our customers
through leadership in our
actions, values and social
responsibility
Mission
To be a world class
organization in enabling
clients to become Leaders
in their industry
Values
LEAD by Example
Leadership, Empower, Agile, Decisive
www.aguaisolutions.com
3. 3
Critical 5
1. Agile Product Management is different!
2. Product Owner vs Product Manager
3. Making this work in an Enterprise
4. Common Pitfalls
5. Critical Success Factors
4. 4
Sprint
1-4 Weeks
Potentially
Shippable
Product
Increment
Product Owner
Review
No Changes
in Duration or Goal
Retrospective
Team
Daily Scrum
Meeting and
Artifacts Update
Input from End-Users,
Customers, Team and
Other Stakeholders
Product
Backlog
Sprint
Backlog
Product
Backlog
Refinement
7
8
9
10
11
12
1
2
3
4
5
6
13
Sprint Planning
Meeting
Team Selects
How Much To
Commit To Do
By Sprint’s End
ScrumMaster
SCRUM
5. 5
Goal of Product Management
To deliver measurable
business results through
product solutions that meet
both market needs and
company objectives
Don Vendetti – http://wp.me/pXBON-WE
6. 6
Thinkers
Product Managers as Thinkers to ADAPT to
changing market needs and responding to
change faster than the competitor and
sometimes than the market itself
19. 19
Agile Only for Websites! – Think Again
• Commercial software
• In-house development
• Contract development
• Fixed-price projects
• Financial applications
• ISO 9001-certified
applications
• Embedded systems
• 24x7 systems with 99.999%
uptime requirements
• Software as a Service
• Video game development
• FDA-approved, life-critical
systems
• Satellite-control software
• Websites
• Handheld software
• Mobile phones
• Network switching applications
• CMMI Model applications
• Some of the largest applications
in use
From: http://www.mountaingoatsoftware.com
21. 21
Critical 5
1. Agile Product Management is different!
2. Product Owner vs Product Manager
3. Making this work in an Enterprise
4. Common Pitfalls
5. Critical Success Factors
26. 26
Scrum ROLES Summary
Activity Owner Responsibility
Manage
the vision
Product
Owner
Establish, nurture, and communicates the product vision.
Achieve initial and on-going funding for the project through initial
release plans and the initial Product Backlog.
Manage
the ROI
Product
Owner
Monitor the project against its ROI goals and an investment
vision.
Update and prioritize the Product Backlog to ensure that the
most valuable functionality is produced first and built upon.
Manage
the
Iteration
Team Collectively, select and develop the highest priority features on
the Product Backlog during an iteration.
Manage its own work and self-organize around how it desires to
complete the iteration to meets its commitments.
Manage
the process
Scrum
Master
Facilitator
Champions the need of the team to the organization
Prioritizes and removes obstacles
Shields team from interference
Manage
the release
Product
Owner
Make decisions about when to create an official release to
maximize the goals established for the project.
27. 27
Balancing Roadmap
• Building stuff in small
compartments does not
mean we release.
• They should be in
“Potential Shippable”
stage
• Customers might not be
ready to consume so
much new stuff so fast
Internal External
29. 29
Scope & Sizing
Be deliberate about scope
& keep it small
1. It’s easy to try to do
too much
2. Strategy = deciding
what you’re NOT
doing
3. Break features down
into smaller chunks
4. Smaller scope
→faster iterations
→better
Relative Sizing
• T-Shirt sizes
• Fibonacci series
Source: mountaingoat
36. 36
Critical 5
1. Agile Product Management is different!
2. Product Owner vs Product Manager
3. Making this work in an Enterprise
4. Common Pitfalls
5. Critical Success Factors
43. 43
Critical 5
1. Agile Product Management is different!
2. Product Owner vs Product Manager
3. Making this work in an Enterprise
4. Common Pitfalls
5. Critical Success Factors
44. 44
Common Pitfalls – PO + Agile Team
5pitfalls
1. Part time, not fully engaged with the
team
2. Lack of detail on stories, acceptance
tests
3. Stale items in backlog
4. Unable to get the best of the team
5. Multiple Backlogs maintained
46. 46
Critical 5
1. Agile Product Management is different!
2. Product Owner vs Product Manager
3. Making this work in an Enterprise
4. Common Pitfalls
5. Critical Success Factors
47. 47
Critical 5
1. Listen and Listen Well
2. Ruthless Prioritization
(Consistency is key)
3. Summarize and share
customer interactions
(incl ROI and Rev.)
4. Measure your progress
make it VISIBLE!
48. 48
5. MANAGE YOUR TIME!
"You must have long term goals to keep you from
being frustrated by short term failures ".
-- Charles C. Noble