How many conferences have you attended where a speaker declared that all billing will be electronic in the next few years? If only it was that simple!
Billtrust has helped hundreds of businesses accelerate adoption of electronic billing channels for presentment and payment. We have accumulated eBilling tips and in celebration of Earth Day, we'd like to share our best practices.
Join Mitch Rose, Billtrust's V.P. of Marketing and Billing Strategy to learn tips on how to drive e-Adoption within your organization.
Key topics covered include:
-Defining e-Adoption and setting goals
-How to be postal smart to reduce paper and postage costs
-Effective practices for changing your customers behavior
Powerful Google developer tools for immediate impact! (2023-24 C)
Paperless Billing Strategy for B2C
1. Paperless Billing Strategies
Mitch Rose
VP Marketing and Billing Strategy
Billtrust
Improving Your Billing. Improving Your Business.
2. Follow Along
Want to Tweet, LinkedIn, or Facebook update
along?
#TransformYourBilling
Improving Your Billing. Improving Your Business. @_Billtrust
3. Irony?
3
Improving Your Billing. Improving Your Business.
4. The “Green” Stamp We Need To See
Go Green,
Go Electronic
USA GO GREEN
4
Improving Your Billing. Improving Your Business.
5. High Impact Trends
Changing Customer
Expectations
Growing Role of Online
USPS Struggles
5
Improving Your Billing. Improving Your Business.
6. Businesses must transform their
billing processes now to address the
changes that lie ahead…
Go Paperless!
Improving Your Billing. Improving Your Business.
7. Triple-Play Impact… Everybody Wins
…average savings by converting
75% to eBill from paper delivery
…increase in overall level of
17% satisfaction with biller**
…trees saved if 20% more people
1.8M switch to eBill
** Billtrust proprietary billing research 2007 through 2010
Improving Your Billing. Improving Your Business.
8. What is meant by paperless billing?
Can there be some “paper” in paperless?
What are the key elements of electronic channels?
What are effective approaches to migrating bill
recipients to electronic channels?
Improving Your Billing. Improving Your Business.
9. e-Adoption Defined
Paper & postage disappear
Improving Your Billing. Improving Your Business.
10. What is meant by paperless billing?
Can there be some “paper” in paperless?
What are the key elements of electronic channels
What are effective approaches to migrating bill
recipients to electronic channels?
Improving Your Billing. Improving Your Business.
11. Can There Be “Paper” In “Paperless”?
Batching
Bill
Messaging - Reducing Bill Design
TransPromo paper’s
impact
Address
Management Bill Accuracy
Improving Your Billing. Improving Your Business.
12. Batching…
…Combining different bills destined for the same billing address into 1 envelope to reduce postage & envelope costs
Without Batching INVOICE INVOICE Cost Estimate
ABC ELECTRIC ABC ELECTRIC
ANYTOWN, USA ANYTOWN, USA 2 Invoices
x $.50 Per Envelope
$15.26 $15.26 $ 1.00 Total Charges
With Batching
INVOICE INVOICE Cost Estimate
ABC ELECTRIC ABC ELECTRIC 1 Invoice
ANYTOWN, USA ANYTOWN, USA
x $.50 Per Envelope
$ 0.50 First Bill Charge
$15.26 $15.26
1 Additional Page
x $.05 Per Page Fee
$ 0.05 Extra Pages Charge
$ 0.55 Total Charges
Improving Your Billing. Improving Your Business.
16. Bill Marketing
Bills are the most widely read customer
documents that any enterprise produces
95% 63%
…of transactional …of customers prefer
documents are opened statements that
and read include
personalized, relevant
offers
Improving Your Billing. Improving Your Business.
17. Bill Marketing with Billtrust
Dynamic Bill Messages Pre-Printed Inserts Insert 360
Improving Your Billing. Improving Your Business.
18. Online Site As Marketing Tool
Improving Your Billing. Improving Your Business.
19. What is meant by paperless billing?
Can there be some “paper” in paperless?
What are the key electronic channels
What are effective approaches to migrating bill
recipients to electronic channels?
Improving Your Billing. Improving Your Business.
20. How Consumers Pay Bills
Improving Your Billing. Improving Your Business.
21. Key Electronic Channels: Biller Direct
Win for bill recipient:
• Exact replica of paper bills
• Summary of data
• Customizable fields
• Deliverability best
practices
• Tracking reports
• Account linking
• Payment history
• Security
• Messaging
Improving Your Billing. Improving Your Business.
22. Key Electronic Channels: Consolidator
Win for bill recipient:
• Ability to go to one place
to view bills (and in some
cases pay bills).
• Only one user ID and
password to remember
• Eliminates paper
Improving Your Billing. Improving Your Business.
24. Ways to Receive e-Payments
100%
90%
80%
70%
60% One Time Payments
Online Billing
50%
AutoPay
40% eLockbox
CustomerCare
30%
20%
10%
0%
Improving Your Billing. Improving Your Business.
25. What is meant by paperless billing?
Can there be some “paper” in paperless?
What are the key elements of electronic channels
What are effective approaches to migrating bill
recipients to electronic channels?
Improving Your Billing. Improving Your Business.
26. Objections to eBilling
NACHA’s Council for Electronic Billing and Payment, 2/11: Billing Benchmark Study
Improving Your Billing. Improving Your Business.
27. e-Adoption Messaging
Reduce Paper Clutter Save Time Go Green
Convenience - Online
Promotional Offer
Improving Your Billing. Improving Your Business.
28. Ways To Communicate
Message On The Bill Bill Insert Special Letter
Improving Your Billing. Improving Your Business.
29. Ways To Communicate
Website Message
On Hold Message
Special Events
Customer
Service Reps
Improving Your Billing. Improving Your Business.
30. Ways To Communicate
Use your email list
Use your product
Improving Your Billing. Improving Your Business.
35. Who is Billtrust?
►Billtrust is a leading Billing Service Provider
►Technology Based
►End to End Billing Solution
►800+ Customers
►99% Annual Customer Retention
►PCI Level 1 Certified, SSAE 16 Audited
Improving Your Billing. Improving Your Business.
36. Follow Along
Want to Tweet, LinkedIn, or Facebook update
along?
#TransformYourBilling
Improving Your Billing. Improving Your Business. @_Billtrust
37. Questions?
Mitch Rose
mrose@billtrust.com
609-235-0822
Improving Your Billing. Improving Your Business.
Hinweis der Redaktion
Follow us on Twitter at handle @_BilltrustLike us on Facebook at facebook.com/Billtrust.CompleteBillingFollow our company page on LinkedInShare your thoughts on the Billtrust Implementation webinar by using Hashtag TransformYourBilling
Follow us on Twitter at handle @_BilltrustLike us on Facebook at facebook.com/Billtrust.CompleteBillingFollow our company page on LinkedInShare your thoughts on the Billtrust Implementation webinar by using Hashtag TransformYourBilling