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Paperless Billing Strategies

                Mitch Rose
                VP Marketing and Billing Strategy
                Billtrust




Improving Your Billing. Improving Your Business.
Follow Along


                                                   Want to Tweet, LinkedIn, or Facebook update
                                                                     along?



                                                        #TransformYourBilling




Improving Your Billing. Improving Your Business.                      @_Billtrust
Irony?




3
    Improving Your Billing. Improving Your Business.
The “Green” Stamp We Need To See



                                                        Go Green,
                                                       Go Electronic



                                                       USA GO GREEN




4
    Improving Your Billing. Improving Your Business.
High Impact Trends




                                                                        Changing Customer
                                                                           Expectations



                                               Growing Role of Online



       USPS Struggles


5
    Improving Your Billing. Improving Your Business.
Businesses must                    transform   their

             billing processes now to address the

                           changes that lie ahead…

                                        Go Paperless!

Improving Your Billing. Improving Your Business.
Triple-Play Impact… Everybody Wins

                                                   …average savings by converting
                                           75%     to eBill from paper delivery




                                                   …increase in overall level of
                                           17%     satisfaction with biller**




                                                   …trees saved if 20% more people
                                          1.8M     switch to eBill


                                                          ** Billtrust proprietary billing research 2007 through 2010


Improving Your Billing. Improving Your Business.
What is meant by paperless billing?
           Can there be some “paper” in paperless?
        What are the key elements of electronic channels?
         What are effective approaches to migrating bill
               recipients to electronic channels?




Improving Your Billing. Improving Your Business.
e-Adoption Defined




                           Paper & postage disappear




Improving Your Billing. Improving Your Business.
What is meant by paperless billing?
            Can there be some “paper” in paperless?
         What are the key elements of electronic channels
          What are effective approaches to migrating bill
                recipients to electronic channels?




Improving Your Billing. Improving Your Business.
Can There Be “Paper” In “Paperless”?

                                                   Batching



                           Bill
                       Messaging -                   Reducing            Bill Design
                       TransPromo                     paper’s
                                                      impact




                                 Address
                                Management                      Bill Accuracy




Improving Your Billing. Improving Your Business.
Batching…
    …Combining different bills destined for the same billing address into 1 envelope to reduce postage & envelope costs




 Without Batching                  INVOICE                            INVOICE         Cost Estimate
                            ABC ELECTRIC                       ABC ELECTRIC
                            ANYTOWN, USA                       ANYTOWN, USA                2   Invoices
                                                                                      x $.50   Per Envelope
                                    $15.26                             $15.26       $ 1.00     Total Charges




 With Batching
                                   INVOICE                            INVOICE         Cost Estimate

                            ABC ELECTRIC                       ABC ELECTRIC               1    Invoice
                            ANYTOWN, USA                       ANYTOWN, USA
                                                                                     x $.50    Per Envelope
                                                                                     $ 0.50    First Bill Charge
                                    $15.26                             $15.26
                                                                                          1    Additional Page
                                                                                     x $.05    Per Page Fee
                                                                                     $ 0.05    Extra Pages Charge

                                                                                    $ 0.55     Total Charges



Improving Your Billing. Improving Your Business.
Bill Design




Improving Your Billing. Improving Your Business.
Focus on Mail Integrity




                                                   Permit #3
                                                    Billtrust




Improving Your Billing. Improving Your Business.
Address Cleansing




Improving Your Billing. Improving Your Business.
Bill Marketing
            Bills are the most widely read customer
            documents that any enterprise produces


                   95%                                   63%
           …of transactional                       …of customers prefer
         documents are opened                         statements that
               and read                                   include
                                                   personalized, relevant
                                                           offers




Improving Your Billing. Improving Your Business.
Bill Marketing with Billtrust

      Dynamic Bill Messages                   Pre-Printed Inserts   Insert 360




Improving Your Billing. Improving Your Business.
Online Site As Marketing Tool




Improving Your Billing. Improving Your Business.
What is meant by paperless billing?
             Can there be some “paper” in paperless?
               What are the key electronic channels
           What are effective approaches to migrating bill
                 recipients to electronic channels?




Improving Your Billing. Improving Your Business.
How Consumers Pay Bills




Improving Your Billing. Improving Your Business.
Key Electronic Channels: Biller Direct

                                                   Win for bill recipient:
                                                   • Exact replica of paper bills
                                                   • Summary of data
                                                   • Customizable fields
                                                   • Deliverability best
                                                     practices
                                                   • Tracking reports
                                                   • Account linking
                                                   • Payment history
                                                   • Security
                                                   • Messaging



Improving Your Billing. Improving Your Business.
Key Electronic Channels: Consolidator
                                                   Win for bill recipient:
                                                   • Ability to go to one place
                                                     to view bills (and in some
                                                     cases pay bills).
                                                   • Only one user ID and
                                                     password to remember
                                                   • Eliminates paper




Improving Your Billing. Improving Your Business.
Key Electronic Channels: Mobile




Improving Your Billing. Improving Your Business.
Ways to Receive e-Payments
             100%


              90%


              80%


              70%


              60%                                  One Time Payments
                                                   Online Billing
              50%
                                                   AutoPay
              40%                                  eLockbox
                                                   CustomerCare
              30%


              20%


              10%


               0%




Improving Your Billing. Improving Your Business.
What is meant by paperless billing?
            Can there be some “paper” in paperless?
         What are the key elements of electronic channels
          What are effective approaches to migrating bill
                  recipients to electronic channels?




Improving Your Billing. Improving Your Business.
Objections to eBilling




       NACHA’s Council for Electronic Billing and Payment, 2/11: Billing Benchmark Study



Improving Your Billing. Improving Your Business.
e-Adoption Messaging
    Reduce Paper Clutter                           Save Time                    Go Green




                                                               Convenience - Online
                          Promotional Offer




Improving Your Billing. Improving Your Business.
Ways To Communicate

   Message On The Bill                             Bill Insert   Special Letter




Improving Your Billing. Improving Your Business.
Ways To Communicate

                Website Message
                                                   On Hold Message




                                                    Special Events




                                                      Customer
                                                     Service Reps




Improving Your Billing. Improving Your Business.
Ways To Communicate
             Use your email list


                                                   Use your product




Improving Your Billing. Improving Your Business.
eBilling Adoption




Improving Your Billing. Improving Your Business.
Online Billing Customers Pay in 10 Days




Improving Your Billing. Improving Your Business.
eBilling Tracking




Improving Your Billing. Improving Your Business.
Improving Your Billing. Improving Your Business.
Who is Billtrust?

   ►Billtrust is a leading Billing Service Provider
   ►Technology Based
   ►End to End Billing Solution
   ►800+ Customers
   ►99% Annual Customer Retention
   ►PCI Level 1 Certified, SSAE 16 Audited




Improving Your Billing. Improving Your Business.
Follow Along


                                                   Want to Tweet, LinkedIn, or Facebook update
                                                                     along?



                                                        #TransformYourBilling




Improving Your Billing. Improving Your Business.                      @_Billtrust
Questions?




                                                       Mitch Rose
                                                   mrose@billtrust.com
                                                      609-235-0822




Improving Your Billing. Improving Your Business.

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Paperless Billing Strategy for B2C

  • 1. Paperless Billing Strategies Mitch Rose VP Marketing and Billing Strategy Billtrust Improving Your Billing. Improving Your Business.
  • 2. Follow Along Want to Tweet, LinkedIn, or Facebook update along? #TransformYourBilling Improving Your Billing. Improving Your Business. @_Billtrust
  • 3. Irony? 3 Improving Your Billing. Improving Your Business.
  • 4. The “Green” Stamp We Need To See Go Green, Go Electronic USA GO GREEN 4 Improving Your Billing. Improving Your Business.
  • 5. High Impact Trends Changing Customer Expectations Growing Role of Online USPS Struggles 5 Improving Your Billing. Improving Your Business.
  • 6. Businesses must transform their billing processes now to address the changes that lie ahead… Go Paperless! Improving Your Billing. Improving Your Business.
  • 7. Triple-Play Impact… Everybody Wins …average savings by converting 75% to eBill from paper delivery …increase in overall level of 17% satisfaction with biller** …trees saved if 20% more people 1.8M switch to eBill ** Billtrust proprietary billing research 2007 through 2010 Improving Your Billing. Improving Your Business.
  • 8. What is meant by paperless billing? Can there be some “paper” in paperless? What are the key elements of electronic channels? What are effective approaches to migrating bill recipients to electronic channels? Improving Your Billing. Improving Your Business.
  • 9. e-Adoption Defined Paper & postage disappear Improving Your Billing. Improving Your Business.
  • 10. What is meant by paperless billing? Can there be some “paper” in paperless? What are the key elements of electronic channels What are effective approaches to migrating bill recipients to electronic channels? Improving Your Billing. Improving Your Business.
  • 11. Can There Be “Paper” In “Paperless”? Batching Bill Messaging - Reducing Bill Design TransPromo paper’s impact Address Management Bill Accuracy Improving Your Billing. Improving Your Business.
  • 12. Batching… …Combining different bills destined for the same billing address into 1 envelope to reduce postage & envelope costs Without Batching INVOICE INVOICE Cost Estimate ABC ELECTRIC ABC ELECTRIC ANYTOWN, USA ANYTOWN, USA 2 Invoices x $.50 Per Envelope $15.26 $15.26 $ 1.00 Total Charges With Batching INVOICE INVOICE Cost Estimate ABC ELECTRIC ABC ELECTRIC 1 Invoice ANYTOWN, USA ANYTOWN, USA x $.50 Per Envelope $ 0.50 First Bill Charge $15.26 $15.26 1 Additional Page x $.05 Per Page Fee $ 0.05 Extra Pages Charge $ 0.55 Total Charges Improving Your Billing. Improving Your Business.
  • 13. Bill Design Improving Your Billing. Improving Your Business.
  • 14. Focus on Mail Integrity Permit #3 Billtrust Improving Your Billing. Improving Your Business.
  • 15. Address Cleansing Improving Your Billing. Improving Your Business.
  • 16. Bill Marketing Bills are the most widely read customer documents that any enterprise produces 95% 63% …of transactional …of customers prefer documents are opened statements that and read include personalized, relevant offers Improving Your Billing. Improving Your Business.
  • 17. Bill Marketing with Billtrust Dynamic Bill Messages Pre-Printed Inserts Insert 360 Improving Your Billing. Improving Your Business.
  • 18. Online Site As Marketing Tool Improving Your Billing. Improving Your Business.
  • 19. What is meant by paperless billing? Can there be some “paper” in paperless? What are the key electronic channels What are effective approaches to migrating bill recipients to electronic channels? Improving Your Billing. Improving Your Business.
  • 20. How Consumers Pay Bills Improving Your Billing. Improving Your Business.
  • 21. Key Electronic Channels: Biller Direct Win for bill recipient: • Exact replica of paper bills • Summary of data • Customizable fields • Deliverability best practices • Tracking reports • Account linking • Payment history • Security • Messaging Improving Your Billing. Improving Your Business.
  • 22. Key Electronic Channels: Consolidator Win for bill recipient: • Ability to go to one place to view bills (and in some cases pay bills). • Only one user ID and password to remember • Eliminates paper Improving Your Billing. Improving Your Business.
  • 23. Key Electronic Channels: Mobile Improving Your Billing. Improving Your Business.
  • 24. Ways to Receive e-Payments 100% 90% 80% 70% 60% One Time Payments Online Billing 50% AutoPay 40% eLockbox CustomerCare 30% 20% 10% 0% Improving Your Billing. Improving Your Business.
  • 25. What is meant by paperless billing? Can there be some “paper” in paperless? What are the key elements of electronic channels What are effective approaches to migrating bill recipients to electronic channels? Improving Your Billing. Improving Your Business.
  • 26. Objections to eBilling NACHA’s Council for Electronic Billing and Payment, 2/11: Billing Benchmark Study Improving Your Billing. Improving Your Business.
  • 27. e-Adoption Messaging Reduce Paper Clutter Save Time Go Green Convenience - Online Promotional Offer Improving Your Billing. Improving Your Business.
  • 28. Ways To Communicate Message On The Bill Bill Insert Special Letter Improving Your Billing. Improving Your Business.
  • 29. Ways To Communicate Website Message On Hold Message Special Events Customer Service Reps Improving Your Billing. Improving Your Business.
  • 30. Ways To Communicate Use your email list Use your product Improving Your Billing. Improving Your Business.
  • 31. eBilling Adoption Improving Your Billing. Improving Your Business.
  • 32. Online Billing Customers Pay in 10 Days Improving Your Billing. Improving Your Business.
  • 33. eBilling Tracking Improving Your Billing. Improving Your Business.
  • 34. Improving Your Billing. Improving Your Business.
  • 35. Who is Billtrust? ►Billtrust is a leading Billing Service Provider ►Technology Based ►End to End Billing Solution ►800+ Customers ►99% Annual Customer Retention ►PCI Level 1 Certified, SSAE 16 Audited Improving Your Billing. Improving Your Business.
  • 36. Follow Along Want to Tweet, LinkedIn, or Facebook update along? #TransformYourBilling Improving Your Billing. Improving Your Business. @_Billtrust
  • 37. Questions? Mitch Rose mrose@billtrust.com 609-235-0822 Improving Your Billing. Improving Your Business.

Hinweis der Redaktion

  1. Follow us on Twitter at handle @_BilltrustLike us on Facebook at facebook.com/Billtrust.CompleteBillingFollow our company page on LinkedInShare your thoughts on the Billtrust Implementation webinar by using Hashtag TransformYourBilling
  2. Follow us on Twitter at handle @_BilltrustLike us on Facebook at facebook.com/Billtrust.CompleteBillingFollow our company page on LinkedInShare your thoughts on the Billtrust Implementation webinar by using Hashtag TransformYourBilling