4. 4
Content is King
Establish yourself as an authority in your
niche
Create interesting & relevant content
Build an audience
Develop your brand
Content from a trusted source can be
monetized
4
5. 5
Tools
Google Analytics
Get Clicky
Heat Maps
Hash Tracking
Policy & disclosure generator
Google Adwords/Keyword Tools
SEO Reporting
5
6. 6
Contextual Ads
Contextual advertising is a form of targeted
advertising for advertisements appearing on websites or
other media, such as content displayed in mobile browsers.
Readers are NUMB to most ads if blended well within site.
The advertisements themselves are selected and served by
automated systems based on the content displayed to the
user.
Google AdSense
Yahoo! Bing Contextual Ad (formerly Media.net)
Microsoft adCenter
Advertising.com (AOL)
Chitika
Source: Wikipedia
8. 8
Affiliate Marketing
There are MANY programs available
Research the brands you want to work
with & join their network
Streamline accounts due to $ threshold
10. 10
Affiliate Marketing
Keys to success
Your application wording is VERY
important
Don’t “clutter” your sidebars with
affiliate banners
Text Links NORMALLY work better
than banners and “shops” (remember,
it’s about trust) 10
11. 11
Blogger Networks
A blogger network is a type of social
media agency that works directly with
brands to obtain sponsored
opportunities for bloggers.
11
12. 12
Blogger Networks
The application process:
Membership requirements vary
Traffic, niche, past performance, tone
and content – They all matter!
Campaigns
Blogger must fit with the brand, not the
opposite
Ensure you can meet deliverables
12
14. 14
Examples of Blogger
Networks
Just a small sample
Clever Girls Collective
Massive Sway (fka SITS)
TapInfluence (fka Blog Frog)
Pollinate Media Group
FitFluential
Glam
BlogHer
Business 2 Blogger
SoFab (part of Collective Bias)
Global Influence
Amplified Collective
14
15. 15
Sponsored Posts
Sponsored posts contain branded content
specifically created for a brand in return for
compensation.
Know your deliverables
◦ If they are ambiguous, ask!
Keep track of deadlines
Tell a story – Include talking points, but don’t
copy/paste if you aren’t told to.
16. 16
Sponsored Posts
Keys to success
Include great photos
◦ Personal photos or brand supplied assets only.
◦ Don’t steal photos.
Dress to impress- post appearance matters
◦ Add a pinnable image
Don’t forget the appropriate FTC disclosures
16
17. 17
Virtual Products
Virtual Products are complementary
content that you can sell from your blog
that add value to your offerings.
eBooks
Digital Magazines
Video
Audiobooks
18. 18
eBook Market Share
eBooks are the first type of Virtual
Products you should consider offering
2012 30%
2013 Projected to be 45%
2014 Projected to be 50%+
Self-Publishers
2011 Estimated at 37%-43%
2013 Projected to be >50%
2014 Still growing 18
19. 19
eBook Top Marketplaces
Amazon is the top outlet for your eBooks
Amazon.com Kindle
Downloadable PDF
Apple iTunes iBookstore
Barnes & Noble Nook
Google Play
Kobo, etc.
19
25. 25
Digital Magazines
Declining physical sales leads to
increased sales for Digital Magazines
More platforms mean better ways of
connecting people with their passions:
◦ iTunes Newsstand
◦ Amazon Kindle Fire Newsstand
◦ Google Play Newsstand
No physical distribution costs
Focus on passionate niches &
community 25
30. 30
Physical Products
If you are an authority in your niche, your
readers will purchase real related
products from you
Printed Books or Print-on-Demand
◦ Lightning Source
https://www.lightningsource.com
◦ Create Space
https://www.createspace.com
DVDs
Related Merchandise
31. 31
Services
If you are an authority in your niche, your
readers will purchase real related services
from you or you can help them with their blogs
Consulting / coaching
Graphic Design
Ghost writing / guest posting
Photo editing
Technical Support
33. 33
Blog Flipping
Used to be “lucrative”
Harder to be successful –
oversaturated market
It might be better for you to develop
and grow your blog into a successful
income-generating source
34. 34
Tools & Tips
Creating an opt-in email list of readers is
VERY important
aWeber
Constant Contact
Infusionsoft
Mad Mimi
Mail Chimp
SalesForce.com
35. 35
Meetup Web Site
www.LasVegasBloggers.org
◦ Calendar
◦ Events
◦ Educational Articles
◦ Presentations from Meetups
35