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- 1. Facebook The “Social Media” Revolution Presentation by: Bill Wang & Eric Tse
- 2. Summary 1. Background 2. Target Market 3. Marketing Strategy
- 3. History • Facebook was created by Havard undergrad Mark Zuckerberg and colleges in February 2004 • The company was incorporated in June and launched officially in 2006
- 4. Key Facts and Figures • Over 500 million users worldwide • Ranked as the 2nd most visited site on the internet and the 3rd most valuable web business after Google and Amazon • Valued at $41,000,000,000 • Facebook receives 700 billion minutes of traffic by users per month
- 5. Features Keeping in touch with old and new friends Find schoolmates using the search feature User groups to discuss with other with similar interests Keep track of your friends using the News feed Keep friends informed about what you do Update your status Share blog posts, pictures and videos Promote an event you’re holding or attending Access to applications for all purposes Interactive and fun applications Publish content (photos, videos, notes, etc.) Applications linked to other websites (Flickr, Twitter, etc.) Retain your privacy Control what others see and read about your profile
- 6. How People Share Online Source: AddToAny
- 7. User Activity • More than 500 million active • Average user spends more than 55 minutes per day on Facebook • 50% of active users log on to Facebook in any given day • 3 billion photos are uploaded to the site every month • 60 million statuses are updated each day
- 8. Target Market Demographics and Physiographic
- 9. Demographics Demographics • Age: people 15-24 • Gender: Both • Family Life Cycle: Single, never married • Ethnicity and Culture: Varies
- 10. Percentage of people who have a Facebook account MarketingCharts.com Data Source: Harris Poll, 2009 %
- 11. Physiographic Psychographics • Religious beliefs: Varies • Tastes in Music: Popular genres • Lifestyle: Very social and outgoing • Attitudes towards Health: Self-conscious • Personality traits: Sociable Facebook is not a product and therefore does not fit into all categories of the consumer profile
- 12. Marketing Strategies Information Technology Ethical Responsibility Green Initiatives
- 13. Information Technology • Applications – Open Source Development – Social Network Games • Virtual Currency • In game advertising – Mobile Device • mGiving • Referral Advertising • Pay Per Click Advertising
- 14. The Facebook Platform Over 1 million developers and entrepreneurs from more than 180 countries • 70% of users engage in over 500 000 active applications • More than 80 000 websites implement Facebook Connect
- 15. Open Source Development Activity Feed Recommendations Like Button
- 16. Mobile • Over 100 million active users • Twice as active than non-mobile users • Mobile Apps Mobile user interface
- 17. mGivingmGiving
- 18. Social Network GameSocial Network Game Features Community No victory conditions Virtual currency
- 19. In Game AdvertisingIn Game Advertising
- 21. Pay Per Click AdvertisingPay Per Click Advertising
- 22. User Safety • Personal Information • Ethics – Privacy Protection – Anti-bullying
- 23. Green Initiatives Energy efficient data center cooling Green Blog
- 24. In conclusion • Facebook is social utility for people to efficiently communicate with friends, family and coworkers • Marketing Strategies include: – Information Technology; – Ethical Responsibility and; – Green Initiatives
Hinweis der Redaktion
- Initially, the membership was restricted to students of Harvard University, and subsequently expanded to US and Canadian colleges then to European and Asian colleges (email addresses with .edu) Facebook a total implied value of around $15 billion Facesmash
- Estimated Worth $41 billion
- Facebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates. Technology Facebook is one of the most-trafficked sites in the world and has had to build infrastructure to support this rapid growth. The company is the largest user in the world of memcached, an open source caching system, and has one of the largest MySQL database clusters anywhere. The site is largely written in PHP though the engineering team developed a way to programmatically transform PHP source code into C++ to gain performance benefits. Facebook has built a lightweight but powerful multi-language RPC framework that seamlessly and easily ties together infrastructure services written in any language, running on any platform. The company has created a custom-built search engine serving millions of queries a day, completely distributed and entirely in-memory, with real-time updates. Facebook relies heavily on open source software and releases large pieces of its own software infrastructure as open source. See http://facebook.com/engineering and http://facebook.com/opensource.
- http://www.facebook.com/press/info.php?statistics
- http://www.facebook.com/press/info.php?statistics#!/press/info.php?factsheet
- A social video game may use any of the following features: Community: One of the most distinct features of social video games is in leveraging the player's social network. Quests or game goals may only be possible if a player "shares" his game with friends (connected via the social network hosting the game) or gets them to play as well as "neighbors" or "allies". No victory conditions: Since most developers count on users playing their games often, there are generally no victory conditions. That is, the game never ends and no one is ever declared "winner". Instead, many casual games have "quests" or "missions" for players to complete. This is not true for board game-like social games, such as Scrabble. Virtual currency: Social network games use "virtual currency", usually which players must purchase with real-world money. With the in-game currency players can buy upgrades that would otherwise take much longer to earn through in-game achievements. In many cases, some upgrades are only available via the virtual currency.
- Requires you to invite your friends to the group for free samples and products