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Take
Advantage of
    This
 Recession
Historically, recessions are
  relatively short and they're
usually followed by long periods
          of prosperity
―Most firms in our
―Companies that have been looking at
marketing as an investment, and not an
       analysis cut their
expense are the ones that are going to
    [marketing] budget in
  come out of this [recession] really,
          a recession.‖
             really well.‖
It is well documented that
companies that increase sales
     and marketing during a
  recession, when competitors
 are cutting back, can improve
This is not the time
   market share and return on
 to cut sales and
 investment at lower cost than
  during good economic times.
    marketing!
John Quelch is Senior Associate Dean of Business Administration at
                    Harvard Business School.
Studies consistently
 ― have proven that
    I have yet to
 companies that have
 see any study
 the intelligence and
    that proves
guts to maintain their
 timidity is the
overall marketing and
 advertising efforts in
      route to
   times of business
     success.‖
downturns will get the
  edge on their timid
      competitors‖
                         .
J. Welsey Rosberg Senior VP, Meldrum & Fewsmith’s
McGraw-Hill Research analyzed 600 businesses.
       Sales from companies that or
    Those specific companies that maintained
      remained aggressive during
  increased their sales, marketing and advertising
recession higher sales growth, bothincrease
                enjoyed a 256% during the
      expenditures during a recession averaged
  significantly
 in overall revenue- during years,first
  recession and for the following three the than
   those that eliminatedof decreased advertising.
      three years or the recovery
•You
•Your Career
•Your Success
It’s About The
Relationship Stupid!
How Soon Adults Forget
• 1 hour:
  55% loss
• 9 hours:
  62% loss
• 31 days:
  80% loss
We tend to remember…
20% of what we hear

30% of what we see in pictures

50% of what we both hear & see

70% of what we explain to someone
―Whenever there
  has been an
   economic
   downturn,
consumers have
 kept travelling‖
a modest decline of 1.3 percent in pleasure travel for 2009.
only a modest decline of 1.3 percent in pleasure travel for 2




  Only a 1.3 % Decline in Leisure Travel Nationwide
―American families are not
canceling travel…but they
   are traveling closer
         to home‖
GREAT NEWS FOR YOU !!!
Good News for Hampton
―We’ve concentrated on
  targeting guests who will
travel 2 to 4 hours from their
            home‖
This one is just a breeze
You have a specific skill
set that is in tremendous
 demand now …and will
   only become more
 essential each year for
 the foreseeable future !
$8 trillion in 2008

$15 trillion by 2018
A Loaded Question
These New ―Sales‖
CEOs Have Delivered
  Great Returns !
1. Sales and Marketing
Sales Cures All !
  Mark Cuban, Owner, Dallas Mavericks NBA Team
…
Your career will take off
   the millisecond you
 establish the reputation
 of always exceeding on
your annual sales targets
75%
or less
$ 8,000.00
 $ 20,000.00
People Pay for Performance
Sales is…

• Too
 Time Consuming
• Too
• Demanding
• Too
 Stressful
A
Brilliant
 Move
The Average North
             American Car
            Sales Person …

• Works 50 hours a week
• 48 weeks a year
• Sells one car every 40 to 50
  hours
• Sells 4 to 5 cars per month
• Sells 48 to 60 cars per year.
Joe Girard


• 50 hours per week
• Worked 48 weeks per
  year
• Sold 1 car every 2.8
  hours.
Joe Girard sold 13,001
           cars during a 15-year
          career. - one at a time.

• Sold an average of 867 cars
  per year vs. 48-60
• He holds the World Record
  for the most cars sold in one
  month— 174, approximately
  one car every 1.2 hours
―The rest of us
 seem pretty darn
sure why the best of
      us are so
     productive‖
College Drop Outs
Experience
Or Years Of
  Service
This is Just Too Simple!
Attitude
―Attitude is not a
  feeling, it is a self
induced state of mind!
In fact, it is one of the
   few self imposed
      blessings‖
Our attitude
   toward life
determines life's
attitude toward
       us
ATTITUDE

NOT Aptitude
―Your attitude right
  now - is only as
  positive as you
 decide it will be‖
They will know to the last
dime what their 2009 sales
 targets are and they have
 every intention of not only
 hitting those goals …. but
      exceeding them !
If they do not find the
 circumstances easily
accessible for success
….they will create their
          own.
  No questions asked!
Jason
 http://www.youtube.com/watch?v=1fw1CcxCUgg
― 80% of Your
 Success Comes
From Attitude And
  Only 20% From
    Aptitude‖
― Selling the exact
same product at the
 exact prices in the
exact same markets
           ‖
The only
   difference
between the two
 groups was in
 their attitudes
People are always blaming their
 circumstances on their on their
          lack of success.
           ________________
  The people who get on in this
world are the people who get up
…and look for the circumstances
            they want …
And, if they can’t find them, make
                them.
     ______________________
Start thinking
 and acting like
 the person you
want to become.
―How would the
person I’d like to
be, do the things
I’m about to do?
― The number one problem that
 keeps people from winning in
North America is a lack in belief
 in themselves‖… A.L. Williams
If you don't
program your
success, your
    life will
program you.
Sometimes you have
   believe in their
  vision until your
attitude catches up.
Hire For
Attitude
 First
74%
Infectious attitude
PMMFI
Unwavering
 Bias For
  Action
Ready – Fire - Aim
They have an
unrelenting focus
 on doing things
  that produce
    revenue!
The critical ingredient is
getting off your butt and doing
 something. It's as simple as
              that.

   A lot of people have ideas,
but there are few who decide to
 do something about them now.
 Not tomorrow. Not next week.
           But today!
53        8
     vs
Double Your
    Sales
Performance
Professional
Persistence!
You Have To Touch A New
       Prospect At Least 8 to 11
                Times
    1.8 = Average
•
    44% Stop After 1
•
    24% Stop After 2
•
    14% Stop After 3
•
    12% Stop After 4
•
    4% Stop After 5
•
― I Miss 100% Of The
Shots I Never Make‖
― What separates the
   successes from the
 failures is the ability to
carry on when the clients
         say no.‖
SW-SW-SW-SW
Because they did
not feel appreciated.
70% of corporate
buyers would switch
vendors today if they
 could find someone
          ☻



   more fun to do
   business with.
Fun = 127% More Productive
The simple act of incorporating fun
into your sales plus your employees jobs had
just been designated
 as on of the best business ideas ever.
― To those of you who are never in
 a hurry, who say what’s the rush.
Who believe that when it comes to
taking action that we have plenty
              of time.

Well, I’ll do my best to be as polite
             and delicate
             as possible.‖
You are an idiot.
There is no time. There is
 always a rush. You don’t
  have all the time in the
           world
 ―HURRY UP!‖
The End -Thank You !

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Hampton CVB

  • 1.
  • 2.
  • 3.
  • 4. Take Advantage of This Recession
  • 5. Historically, recessions are relatively short and they're usually followed by long periods of prosperity
  • 6. ―Most firms in our ―Companies that have been looking at marketing as an investment, and not an analysis cut their expense are the ones that are going to [marketing] budget in come out of this [recession] really, a recession.‖ really well.‖
  • 7.
  • 8. It is well documented that companies that increase sales and marketing during a recession, when competitors are cutting back, can improve This is not the time market share and return on to cut sales and investment at lower cost than during good economic times. marketing! John Quelch is Senior Associate Dean of Business Administration at Harvard Business School.
  • 9. Studies consistently ― have proven that I have yet to companies that have see any study the intelligence and that proves guts to maintain their timidity is the overall marketing and advertising efforts in route to times of business success.‖ downturns will get the edge on their timid competitors‖ . J. Welsey Rosberg Senior VP, Meldrum & Fewsmith’s
  • 10. McGraw-Hill Research analyzed 600 businesses. Sales from companies that or Those specific companies that maintained remained aggressive during increased their sales, marketing and advertising recession higher sales growth, bothincrease enjoyed a 256% during the expenditures during a recession averaged significantly in overall revenue- during years,first recession and for the following three the than those that eliminatedof decreased advertising. three years or the recovery
  • 11.
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  • 13.
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  • 15.
  • 16.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. How Soon Adults Forget • 1 hour: 55% loss • 9 hours: 62% loss • 31 days: 80% loss
  • 27. We tend to remember… 20% of what we hear 30% of what we see in pictures 50% of what we both hear & see 70% of what we explain to someone
  • 28.
  • 29.
  • 30. ―Whenever there has been an economic downturn, consumers have kept travelling‖
  • 31. a modest decline of 1.3 percent in pleasure travel for 2009. only a modest decline of 1.3 percent in pleasure travel for 2 Only a 1.3 % Decline in Leisure Travel Nationwide
  • 32. ―American families are not canceling travel…but they are traveling closer to home‖
  • 33. GREAT NEWS FOR YOU !!!
  • 34. Good News for Hampton
  • 35.
  • 36.
  • 37. ―We’ve concentrated on targeting guests who will travel 2 to 4 hours from their home‖
  • 38. This one is just a breeze
  • 39.
  • 40.
  • 41. You have a specific skill set that is in tremendous demand now …and will only become more essential each year for the foreseeable future !
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. $8 trillion in 2008 $15 trillion by 2018
  • 50.
  • 51.
  • 52. These New ―Sales‖ CEOs Have Delivered Great Returns !
  • 53. 1. Sales and Marketing
  • 54. Sales Cures All ! Mark Cuban, Owner, Dallas Mavericks NBA Team
  • 55.
  • 56.
  • 57. Your career will take off the millisecond you establish the reputation of always exceeding on your annual sales targets
  • 59. $ 8,000.00 $ 20,000.00
  • 60. People Pay for Performance
  • 61.
  • 62.
  • 63. Sales is… • Too Time Consuming • Too • Demanding • Too Stressful
  • 65.
  • 66.
  • 67. The Average North American Car Sales Person … • Works 50 hours a week • 48 weeks a year • Sells one car every 40 to 50 hours • Sells 4 to 5 cars per month • Sells 48 to 60 cars per year.
  • 68. Joe Girard • 50 hours per week • Worked 48 weeks per year • Sold 1 car every 2.8 hours.
  • 69. Joe Girard sold 13,001 cars during a 15-year career. - one at a time. • Sold an average of 867 cars per year vs. 48-60 • He holds the World Record for the most cars sold in one month— 174, approximately one car every 1.2 hours
  • 70.
  • 71.
  • 72.
  • 73. ―The rest of us seem pretty darn sure why the best of us are so productive‖
  • 74.
  • 75.
  • 77.
  • 78.
  • 80.
  • 81.
  • 82.
  • 83.
  • 84. This is Just Too Simple!
  • 85.
  • 87. ―Attitude is not a feeling, it is a self induced state of mind! In fact, it is one of the few self imposed blessings‖
  • 88. Our attitude toward life determines life's attitude toward us
  • 90. ―Your attitude right now - is only as positive as you decide it will be‖
  • 91. They will know to the last dime what their 2009 sales targets are and they have every intention of not only hitting those goals …. but exceeding them !
  • 92. If they do not find the circumstances easily accessible for success ….they will create their own. No questions asked!
  • 93.
  • 95. ― 80% of Your Success Comes From Attitude And Only 20% From Aptitude‖
  • 96. ― Selling the exact same product at the exact prices in the exact same markets ‖
  • 97.
  • 98. The only difference between the two groups was in their attitudes
  • 99. People are always blaming their circumstances on their on their lack of success. ________________ The people who get on in this world are the people who get up …and look for the circumstances they want … And, if they can’t find them, make them. ______________________
  • 100.
  • 101. Start thinking and acting like the person you want to become.
  • 102. ―How would the person I’d like to be, do the things I’m about to do?
  • 103. ― The number one problem that keeps people from winning in North America is a lack in belief in themselves‖… A.L. Williams
  • 104. If you don't program your success, your life will program you.
  • 105.
  • 106. Sometimes you have believe in their vision until your attitude catches up.
  • 107.
  • 108.
  • 109.
  • 110.
  • 111.
  • 112.
  • 114. 74%
  • 116.
  • 117.
  • 118. PMMFI
  • 119.
  • 121. Ready – Fire - Aim
  • 122. They have an unrelenting focus on doing things that produce revenue!
  • 123. The critical ingredient is getting off your butt and doing something. It's as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today!
  • 124. 53 8 vs
  • 125. Double Your Sales Performance
  • 126.
  • 128. You Have To Touch A New Prospect At Least 8 to 11 Times 1.8 = Average • 44% Stop After 1 • 24% Stop After 2 • 14% Stop After 3 • 12% Stop After 4 • 4% Stop After 5 •
  • 129. ― I Miss 100% Of The Shots I Never Make‖
  • 130.
  • 131. ― What separates the successes from the failures is the ability to carry on when the clients say no.‖
  • 132.
  • 133.
  • 134.
  • 136.
  • 137.
  • 138. Because they did not feel appreciated.
  • 139.
  • 140.
  • 141.
  • 142. 70% of corporate buyers would switch vendors today if they could find someone ☻ more fun to do business with.
  • 143.
  • 144.
  • 145.
  • 146.
  • 147.
  • 148.
  • 149. Fun = 127% More Productive
  • 150. The simple act of incorporating fun into your sales plus your employees jobs had just been designated as on of the best business ideas ever.
  • 151.
  • 152.
  • 153. ― To those of you who are never in a hurry, who say what’s the rush. Who believe that when it comes to taking action that we have plenty of time. Well, I’ll do my best to be as polite and delicate as possible.‖
  • 154. You are an idiot. There is no time. There is always a rush. You don’t have all the time in the world ―HURRY UP!‖
  • 155.
  • 156.
  • 157.
  • 158. The End -Thank You !