Best Regards, Bill Stankiewicz Vice President and General Manager Shippers Warehouse of Georgia Office: 678-364-3475 Williams@shipperswarehouse.com http://www.linkedin.com/in/billstankiewicz2006 http://www.slideshare.net/BillStankiewicz Have you seen our recent ad in the Inbound Logistics Magazine? Shippers is the premiere third-party logistics and distribution provider in the greater Southwest! We welcome your business!

1. PC PALLET CONSULTANTS NEWSLETTER! FEBRUARY, 2011
The Pallet
The Case of the Missing “E” Why do we buy Chocolate
Marketing Genius or Something Else? for Valentine’s Day?
Research into the connection
between Valentine’s Day and chocolate
shows that we really don’t know much
about why people connect the two.
Apparently, somebody, somewhere, at
some point in the past, woke up and
said, “It’s Valentines Day! I think I’ll
go buy some chocolate for my
sweetheart.”
The idea caught on. As a result,
according to statistics, people buy
around 58 million pounds of chocolate
around this time of year. Naturally,
then, marketers seize upon Valentine’s
Day to sell chocolate.
This reality brings up
questions about our particular
business. Do we take full
advantage of seasons where
Didn’t anyone at the sign company affects potential consumers. Some might people seem to buy more of
know that “Barber” has an “e” in it? Could think, “Can I trust someone with so our product than at other times? Have
the owner(s) only afford five letters? Did careless a sign?” Does your advertising we missed opportunities, or slacked off
they order the sign without measuring the motivate people to try your product or during typically profitable seasons that
amount of space available? Or, did a very service? Does it make your company we have grown to take for granted?
smart marketer figure out that the attractive? In the above case, skill, Have we created new opportunities
barbershop would get more advertising service, and friendliness trump everything for connections to our product or
buzz (pardon the pun) if they misspelled else. But, you still need to get clients in service? Perhaps we can learn
the sign? Whether the signage arose the door. Oh, one last pressing question: something from chocolate companies.
deliberately or accidentally, the message Do you think the barber’s name is Frd?
PALLET CONSULTANTS’ OFFERS A FREE EVALUATION OF YOUR WAREHOUSE/DISTRIBUTION CENTER
Pallet Consultants’ free assessment process. Our knowledge and trustworthy counsel
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experience at no extra cost to them — pinpoint areas that need improvement and offer
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particular product(s) and supply chain by calling (888) 782 2909 or (954) 946-2212.
!