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www.vil.be

                  Eye For Transport Amsterdam
                      September 27th, 2007




                 Workshop
  Reverse
 Logistics
 Workshop     Reverse Logistics
              in the hi-tech & electronics
                        industry

                               www.vil.be

                     © Flanders Institute for Logistics
                            Jordaenskaai 25
                           B-2000 Antwerpen
                                 Belgium
                                                          1
 VIL © 2007
www.vil.be

              Flanders Institute for Logistics (VIL)



  Reverse
 Logistics
 Workshop




                                                2
 VIL © 2007
www.vil.be


                                     What is reverse logistics?
              The reverse logistics process covers the return flow of materials
              from end customer towards manufacturing site:

  Reverse         Physical flow
 Logistics        Admin flow
 Workshop
                  Financial flow

              Reverse flows are characterized by their extremely variable nature:

                  Volume
                  Quality
                  Quantity
                  Value
                  Throughput times


                                                                              3
 VIL © 2007
www.vil.be


                     RL trends in hi-tech/electronics
              Time is money: very fast devaluation of products
              Trend towards pan-European or global service networks
              Huge potential for 3PL’s
              Use of RMA (capture each return asap in the process)
  Reverse
 Logistics    High importance of ICT for sorting /routing / SLA management
 Workshop
              / customer contact
              High percentage “no trouble found” (up to 40%)
              Return policy is essential (gatekeeping/filter the influx)
              Technical product knowledge needed from 3PL (e.g. I-Pod)
              B2B: credit check is important part of the process
              Reverse logistics and after sales are becoming profit centers
              Etc…




                                                                      4
 VIL © 2007
www.vil.be


                                        Is this your company?
              Our customers are returning too many products!
              Our “no fault found” rate is 40%!
  Reverse
              We have too many intercompany returns!
 Logistics
 Workshop
              We neve see any credit from our OEM suppliers!
              Our salesforce isn’t playing by the rules!
              There is no transparency - We have no information or reports!
              Our returns situation is an accounting nightmare!

              Our returns process will always be out of
              control – Let’s accept this as a fact of life…?



                                                                       5
 VIL © 2007
www.vil.be


              Methodology: DMAIC (Six Sigma)

              1) Define
  Reverse
 Logistics
              2) Measure
 Workshop
              3) Analyse
              4) Improve
              5) Control


                                          6
 VIL © 2007
www.vil.be

                         Define: perception of unimportance
                                          (no process owner)

  Reverse
 Logistics
 Workshop




                  “The returned-goods dock of a warehouse is a window
 VIL © 2007
              to mistakes in engineering, sales, manufacturing and logistics.”
                                                                        7
www.vil.be

                                            Measure: returns from end customers
                  6.00%
                                                                     9.0


                                                                     8.0
                  5.00%            4.77%    4.77%

                                                                     7.0


                  4.00%                                              6.0

                                                                                                                                                                                    CI
                      Reverse
% of tu rn over




                                                                     5.0                                                                                                            GS
                     Logistics
                  3.00%                                                                                                                                                             HE
                                                                                                                                                                                    TOT
                    Workshop
                        2.42%                                        4.0

                                                     1.92%
                  2.00%                                              3.0


                                                             1.17%   2.0

                  1.00%
                                                                     1.0


                  0.00%                                              0.0
                                                                           BE60   NL60   LU60   BENELUX   GB60   DK60   IT60   ES60   PT60   IBERIA   NO60   SE60   FI60   NORDIC
                          CI        GS       IN       HE     NDT
                                             BG




                                 End customers are returning 3-6 % of total turnover and orderlines




                                                                                                                                                                8
                   VIL © 2007
www.vil.be

                                                                                   Measure: return reasons
                               60




                               50



  Reverse
 Logistics                     40
 Workshop
              % of companies




                               30




                               20




                               10




                               0
                                    Transport    Not happy Delivery error Quality defect Cancellation   No reason   Late delivery   Bad FC &    Return after   Commercial
                                     damage     with product                               of sale                                  overstock       use
                                                                                               Return reason


                                                                                                                                                               9
 VIL © 2007
www.vil.be

              Analyse: return value as % of turnover



  Reverse
 Logistics
 Workshop




                                               10
 VIL © 2007
www.vil.be
              Analyse: share of RL in total logistics workload



  Reverse
 Logistics
 Workshop




                                                         11
 VIL © 2007
www.vil.be


              Analyse: detailed process map (IDEF0)


  Reverse
 Logistics
 Workshop




                                                 12
 VIL © 2007
www.vil.be


                                            Analyse: returns pipeline (Pareto)
                                                          Pareto Analysis of Return Orders

                                  100,00%

                                                                                                         80% of return orders account
                                  90,00%                                                                 for 20% of total return value


  Reverse                         80,00%

 Logistics                                      Exactly 20% of return orders
                                                account for 80% of total
 Workshop                         70,00%
                                                return value
              Cum. Return Value




                                  60,00%



                                  50,00%



                                  40,00%



                                  30,00%



                                  20,00%



                                  10,00%



                                   0,00%


                                                                               Cum. % of Return Orders


                                                                                                                                         13
 VIL © 2007
www.vil.be

              Analyse: time-stamp analysis



  Reverse
 Logistics
 Workshop




                                        14
 VIL © 2007
www.vil.be
              Analyse: root causes (Ishikawa)



  Reverse
 Logistics
 Workshop




                                           15
 VIL © 2007
www.vil.be


                                              Improve: take action
              Combat “no fault found”
              Separate RC from DC
              Select and measure necessary KPI’s
              Publish monthly return reports
  Reverse
 Logistics    Educate salesforce and customers
 Workshop
              Gatekeeping / reduce the influx (return policy - RMA)
              Document returns (photos)
              Interface different ICT systems
              Correct master + data (I/C pricing)
              Automatic accounting procedures (write-off)
              Organizational discipline: prevent problems at the source
              It’s not rocket science! (e.g call center headsets)
              Etc…


                                                                          16
 VIL © 2007
www.vil.be
                    Control: elements of a total RL make-over
                                     systems/
                 cost model            KPI
                                                       legislation/
                                                          rules


  Reverse     infrastructure
 Logistics
 Workshop
                                                             partners
                                   company/
                                    product

              packaging
                                                             HR/skills


                       product
                                 process/       transport
                                  flows
                                                                  17
 VIL © 2007
www.vil.be
                                                      Checklist product
              High value density
              Serrato category
              Volume & weight
              Warehouse space needed (#pallet places)

              Seasonality (Christmas) -> forecasting?
  Reverse     Statistics (MTBF)
 Logistics
 Workshop
              LT service contracts: B2B slow movers/spare parts needed (often >10
              years)
              Top-5 return reasons (incl. no fault found!)

              Technical porduct knowledge needed
              High specialisation: “lock-in” of customer
              Inventarize 2nd hand/grey channels
              Play the recycling market (gold, silver)
              Risk management:

                  Theft
                  Environment (e.g. batteries)
                  Fast product depreciation
 VIL © 2007       Cannibalisation (e.g. ink cartridges)                  18
www.vil.be
                      Checklist infrastructure (warehouse)
              Keep “clean” and “dirty” flows separate: brownfield or greenfield ERC?
              # inbound docks > # outbound docks
              Automation potential is low
              Low and wide racks (manual picking, lots of buffer inventory)
              Use mezzanines (lots of slow movers/high value density/spare parts)
  Reverse
 Logistics    Large reception area: FIFO per country/product
 Workshop

              Repackaging area
              Scattered desks & PC-islands (inspection/testing)

              Separate inventory areas for phase-outs & spare parts (slow movers), packaging,
              refurbished items, swap stock

              Separate guarded area for scrapping/shredding (containers)

              Theft risk: fencing, badge access, CCTV, night guards, “Fort Knox” area for
              refurbished items

              ERC economies of scale/consolidation potential: high                  19
 VIL © 2007
www.vil.be
                            Checklist ICT/KPI’s/reporting
              Identify KPI’s and collect historical data:
                  # returns/product
                  # returns/return reason
                  # returns/customer
                  Return rate/country
  Reverse         Credit note amount
 Logistics
 Workshop
                  Re-return rate
                  # returns processed/day
                  Cost/returned item

              Document throughput times (time stamps/SLA’s)

              Visibility of flows (web-enabled tracking & tracing)

              Open systems: interface/integrate with customer ERP (B2B)

              Call center: SLA contract management software needed
              Develop in-house ICT competente <-> find an ICT partner
                                                                          20
 VIL © 2007
www.vil.be
                                            Checklist HR/skills
              Seasonality/peak loads: enable flex work
              Product training & technical skills (e.g. I-Pod)

              FTE admin/floor ratio: ca. 1/3
  Reverse
 Logistics    Responsibility & accuracy (sorting/routing/scrap decisions)
 Workshop
              Knowledge of languages (RMA - English, French, German)
              ICT skills (SAP, Excel, Outlook)
              Procedural accuracy
              Dexterity, concentration, sharp eyesight

              Routine activities: socially beneficial employment (e.g.
              scrapping of ink cartridges)

              Job enrichment for outbound warehouse employees

              “Is reverse logistics female ?”
                                                                         21
 VIL © 2007
www.vil.be
                                      Checklist rules/legislation
              WEEE

              Recupel: volumes reporting

              Vlarem II: limits the volume of “scrap inventory” allowed
  Reverse
 Logistics
 Workshop
              Shredding: OVAM + tax certification

              Sarbanes-Oxley: valuation of refurbished inventory

              ISO14001 (environmental compliance)

              TL9000 (B2B telecom)

              ISO 18000: health & safety (dangerous compounds)

              Customs and export (crossing EU borders)

              Pallet fumigation (USA/ASPAC)
                                                                          22
 VIL © 2007
www.vil.be
              VIL maturity model for RL: where are you?




  Reverse
 Logistics
 Workshop




                                                   23
 VIL © 2007
www.vil.be




              A complete VIL research report with
                     3PL roadmap for action
               will be available in the fall of 2007.
  Reverse
 Logistics
 Workshop


                        Questions?
                           sven.verstrepen@vil.be




                                                        24
 VIL © 2007
www.vil.be




  Reverse
                          www.vil.be
 Logistics
 Workshop            © All Rights Reserved



              Flanders Institute for Logistics (VIL)
                        Jordaenskaai 25
                 B-2000 Antwerpen (Belgium)
                     T: +32 (0) 3 229 05 00
                     F: +32 (0) 3 229 05 10




                                                       25
 VIL © 2007

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Bill Stankiewicz Verstrepen

  • 1. www.vil.be Eye For Transport Amsterdam September 27th, 2007 Workshop Reverse Logistics Workshop Reverse Logistics in the hi-tech & electronics industry www.vil.be © Flanders Institute for Logistics Jordaenskaai 25 B-2000 Antwerpen Belgium 1 VIL © 2007
  • 2. www.vil.be Flanders Institute for Logistics (VIL) Reverse Logistics Workshop 2 VIL © 2007
  • 3. www.vil.be What is reverse logistics? The reverse logistics process covers the return flow of materials from end customer towards manufacturing site: Reverse Physical flow Logistics Admin flow Workshop Financial flow Reverse flows are characterized by their extremely variable nature: Volume Quality Quantity Value Throughput times 3 VIL © 2007
  • 4. www.vil.be RL trends in hi-tech/electronics Time is money: very fast devaluation of products Trend towards pan-European or global service networks Huge potential for 3PL’s Use of RMA (capture each return asap in the process) Reverse Logistics High importance of ICT for sorting /routing / SLA management Workshop / customer contact High percentage “no trouble found” (up to 40%) Return policy is essential (gatekeeping/filter the influx) Technical product knowledge needed from 3PL (e.g. I-Pod) B2B: credit check is important part of the process Reverse logistics and after sales are becoming profit centers Etc… 4 VIL © 2007
  • 5. www.vil.be Is this your company? Our customers are returning too many products! Our “no fault found” rate is 40%! Reverse We have too many intercompany returns! Logistics Workshop We neve see any credit from our OEM suppliers! Our salesforce isn’t playing by the rules! There is no transparency - We have no information or reports! Our returns situation is an accounting nightmare! Our returns process will always be out of control – Let’s accept this as a fact of life…? 5 VIL © 2007
  • 6. www.vil.be Methodology: DMAIC (Six Sigma) 1) Define Reverse Logistics 2) Measure Workshop 3) Analyse 4) Improve 5) Control 6 VIL © 2007
  • 7. www.vil.be Define: perception of unimportance (no process owner) Reverse Logistics Workshop “The returned-goods dock of a warehouse is a window VIL © 2007 to mistakes in engineering, sales, manufacturing and logistics.” 7
  • 8. www.vil.be Measure: returns from end customers 6.00% 9.0 8.0 5.00% 4.77% 4.77% 7.0 4.00% 6.0 CI Reverse % of tu rn over 5.0 GS Logistics 3.00% HE TOT Workshop 2.42% 4.0 1.92% 2.00% 3.0 1.17% 2.0 1.00% 1.0 0.00% 0.0 BE60 NL60 LU60 BENELUX GB60 DK60 IT60 ES60 PT60 IBERIA NO60 SE60 FI60 NORDIC CI GS IN HE NDT BG End customers are returning 3-6 % of total turnover and orderlines 8 VIL © 2007
  • 9. www.vil.be Measure: return reasons 60 50 Reverse Logistics 40 Workshop % of companies 30 20 10 0 Transport Not happy Delivery error Quality defect Cancellation No reason Late delivery Bad FC & Return after Commercial damage with product of sale overstock use Return reason 9 VIL © 2007
  • 10. www.vil.be Analyse: return value as % of turnover Reverse Logistics Workshop 10 VIL © 2007
  • 11. www.vil.be Analyse: share of RL in total logistics workload Reverse Logistics Workshop 11 VIL © 2007
  • 12. www.vil.be Analyse: detailed process map (IDEF0) Reverse Logistics Workshop 12 VIL © 2007
  • 13. www.vil.be Analyse: returns pipeline (Pareto) Pareto Analysis of Return Orders 100,00% 80% of return orders account 90,00% for 20% of total return value Reverse 80,00% Logistics Exactly 20% of return orders account for 80% of total Workshop 70,00% return value Cum. Return Value 60,00% 50,00% 40,00% 30,00% 20,00% 10,00% 0,00% Cum. % of Return Orders 13 VIL © 2007
  • 14. www.vil.be Analyse: time-stamp analysis Reverse Logistics Workshop 14 VIL © 2007
  • 15. www.vil.be Analyse: root causes (Ishikawa) Reverse Logistics Workshop 15 VIL © 2007
  • 16. www.vil.be Improve: take action Combat “no fault found” Separate RC from DC Select and measure necessary KPI’s Publish monthly return reports Reverse Logistics Educate salesforce and customers Workshop Gatekeeping / reduce the influx (return policy - RMA) Document returns (photos) Interface different ICT systems Correct master + data (I/C pricing) Automatic accounting procedures (write-off) Organizational discipline: prevent problems at the source It’s not rocket science! (e.g call center headsets) Etc… 16 VIL © 2007
  • 17. www.vil.be Control: elements of a total RL make-over systems/ cost model KPI legislation/ rules Reverse infrastructure Logistics Workshop partners company/ product packaging HR/skills product process/ transport flows 17 VIL © 2007
  • 18. www.vil.be Checklist product High value density Serrato category Volume & weight Warehouse space needed (#pallet places) Seasonality (Christmas) -> forecasting? Reverse Statistics (MTBF) Logistics Workshop LT service contracts: B2B slow movers/spare parts needed (often >10 years) Top-5 return reasons (incl. no fault found!) Technical porduct knowledge needed High specialisation: “lock-in” of customer Inventarize 2nd hand/grey channels Play the recycling market (gold, silver) Risk management: Theft Environment (e.g. batteries) Fast product depreciation VIL © 2007 Cannibalisation (e.g. ink cartridges) 18
  • 19. www.vil.be Checklist infrastructure (warehouse) Keep “clean” and “dirty” flows separate: brownfield or greenfield ERC? # inbound docks > # outbound docks Automation potential is low Low and wide racks (manual picking, lots of buffer inventory) Use mezzanines (lots of slow movers/high value density/spare parts) Reverse Logistics Large reception area: FIFO per country/product Workshop Repackaging area Scattered desks & PC-islands (inspection/testing) Separate inventory areas for phase-outs & spare parts (slow movers), packaging, refurbished items, swap stock Separate guarded area for scrapping/shredding (containers) Theft risk: fencing, badge access, CCTV, night guards, “Fort Knox” area for refurbished items ERC economies of scale/consolidation potential: high 19 VIL © 2007
  • 20. www.vil.be Checklist ICT/KPI’s/reporting Identify KPI’s and collect historical data: # returns/product # returns/return reason # returns/customer Return rate/country Reverse Credit note amount Logistics Workshop Re-return rate # returns processed/day Cost/returned item Document throughput times (time stamps/SLA’s) Visibility of flows (web-enabled tracking & tracing) Open systems: interface/integrate with customer ERP (B2B) Call center: SLA contract management software needed Develop in-house ICT competente <-> find an ICT partner 20 VIL © 2007
  • 21. www.vil.be Checklist HR/skills Seasonality/peak loads: enable flex work Product training & technical skills (e.g. I-Pod) FTE admin/floor ratio: ca. 1/3 Reverse Logistics Responsibility & accuracy (sorting/routing/scrap decisions) Workshop Knowledge of languages (RMA - English, French, German) ICT skills (SAP, Excel, Outlook) Procedural accuracy Dexterity, concentration, sharp eyesight Routine activities: socially beneficial employment (e.g. scrapping of ink cartridges) Job enrichment for outbound warehouse employees “Is reverse logistics female ?” 21 VIL © 2007
  • 22. www.vil.be Checklist rules/legislation WEEE Recupel: volumes reporting Vlarem II: limits the volume of “scrap inventory” allowed Reverse Logistics Workshop Shredding: OVAM + tax certification Sarbanes-Oxley: valuation of refurbished inventory ISO14001 (environmental compliance) TL9000 (B2B telecom) ISO 18000: health & safety (dangerous compounds) Customs and export (crossing EU borders) Pallet fumigation (USA/ASPAC) 22 VIL © 2007
  • 23. www.vil.be VIL maturity model for RL: where are you? Reverse Logistics Workshop 23 VIL © 2007
  • 24. www.vil.be A complete VIL research report with 3PL roadmap for action will be available in the fall of 2007. Reverse Logistics Workshop Questions? sven.verstrepen@vil.be 24 VIL © 2007
  • 25. www.vil.be Reverse www.vil.be Logistics Workshop © All Rights Reserved Flanders Institute for Logistics (VIL) Jordaenskaai 25 B-2000 Antwerpen (Belgium) T: +32 (0) 3 229 05 00 F: +32 (0) 3 229 05 10 25 VIL © 2007