12. The
Story
of
Steve
Jobs
in
Apple
Inc:
Return
and
resign
• Return
to
Apple
• In
1996,
Apple
announced
that
it
would
buy
NeXT
for
$429
million.
The
deal
was
finalized
in
late
1996,[62]
bringing
Jobs
back
to
the
company
he
had
co-‐founded.
• In
March
1998,
to
concentrate
Apple's
efforts
on
returning
to
profitability,
Jobs
terminated
a
number
of
projects,
such
as
Newton,
Cyberdog,
and
OpenDoc.
In
the
coming
months,
many
employees
developed
a
fear
of
encountering
Jobs
while
riding
in
the
elevator,
–
afraid
that
they
might
not
have
a
job
when
the
doors
opened.
• Under
Jobs's
guidance
the
company
increased
sales
significantly
with
the
introduc=on
of
the
iMac
and
other
new
products;
since
then,
appealing
designs
and
powerful
branding
have
worked
well
for
Apple.
• At
the
2000
Macworld
Expo,
Jobs
officially
dropped
the
interim
modifier
from
his
=tle
at
Apple
and
became
permanent
CEO.[65]
• Jobs
quipped
at
the
=me
that
he
would
be
using
the
=tle
'iCEO.'[66]
14. The
Story
of
Steve
Jobs
in
Apple
Inc:
Return
and
resign
Return
to
Apple
• 1996:
Apple
bought
NeXT
5
Bullet
Point
• 1998:
projects
termina=on
Short
phrases
– Newton,
Cyber
dog,
and
OpenDoc.
– many
employees
“afraid
that
they
might
not
have
a
job
when
the
doors
opened.
“
• iMac:
Jobs's
guidance
of
appealing
designs
and
powerful
branding
• 2000:
'iCEO'
15. Only
one
idea
on
a
single
slide
at
a
=me
1996 1998
The$Story$of$Steve$Jobs$in$Apple$Inc:$ Apple%bought%NeXT% Projects(Termina;on
Return$and$resign Newton,(Cyberdog,(and(OpenDoc.((
Return'to'Apple' Employees((
• 1996:$Apple$bought$NeXT$$ “Afraid(that(they(might(not(have(
a(job(when(the(doors(opened.(“(
• 1998:$projects$terminaDon$
– Newton,$Cyber$dog,$and$OpenDoc.$$
– many$employees$“afraid$that$they$might$not$have$a$
job$when$the$doors$opened.$“$
• iMac:$Jobs's$guidance$of$appealing$designs$and$
powerful$branding$$
1999 2000
iMac:)Jobs's)guidance)of
• 2000:$'iCEO'$
Appealing)Designs)
+)Powerful)Branding) !!!!!Become!'iCEO'
b.
Good
Beser
21. • Put
all
you
want
to
say
on
the
slide
• Meaningless
anima=on
• Endless
bullet-‐points
• Bad
color
design
and
meaningless
images
• Invisible
words
26. Mistake
4:
Bad
color
design
and
meaningless
images
27. Mistake
5:
Invisible
words
Invisible
words
Invisible
words
Invisible
words
Invisible
words
Invisible
words
Invisible
words
Invisible
words
Invisible
words
Invisible
words
Invisible
words
Invisible
words
28. It
is
beser
for
them
to
share
some
iden=cal
feature
Beser
b.
30. Return
to
Apple
• 1996:
Apple
bought
NeXT
• 1998:
projects
termina(on
– Newton,
Cyber
dog,
and
OpenDoc.
– many
employees
“afraid
that
they
might
not
have
a
job
when
the
doors
opened.
“
• iMac:
Jobs's
guidance
of
Appealing
Designs
+
Powerful
Branding
• 2000:
'iCEO'
31. Return
to
Apple
• 1996:
Apple
bought
NeXT
• 1998:
projects
termina(on
– Newton,
Cyber
dog,
and
OpenDoc.
– many
employees
“ afraid
not
that
they
might
have
a
job
when
the
doors
opened.
“
• iMac:
Jobs's
guidance
of
Appealing
Designs
+
Powerful
Branding
• 2000:
'iCEO'
32. Toastmasters
is
good!
Toastmasters
is
good!
Toastmasters
is
good!
Toastmasters
is
good!
Toastmasters
is
good!
Toastmasters
is
good!
Toastmasters
is
good!
Toastmasters
is
good!
c.
Good
Bad
37. Toastmasters
Interna=onal
• Toastmasters
Interna(onal
(TI)
is
a
nonprofit
educa=onal
organiza=on
that
operates
clubs
worldwide
for
the
purpose
of
helping
members
improve
their
communica=on,
public
speaking
and
leadership
skills.
• The
organiza=on
grew
out
of
a
single
club,
Smedley
Club
Number
1,
which
would
become
the
first
Toastmasters
club.
It
was
founded
by
Ralph
C.
Smedley
on
October
22,
1924,
at
the
YMCA
in
Santa
Ana,
California,
United
States.
Toastmasters
Interna=onal
was
incorporated
under
California
law
on
December
19,
1932.
Throughout
its
history,
Toastmasters
has
served
over
four
million
people,
and
today
the
organiza=on
serves
over
260,000
members
in
113
countries,
through
its
over
12,800
member
clubs.
a.
38. Toastmasters
Interna=onal
• Toastmasters
Interna(onal
(TI)
is
a
nonprofit
educa=onal
organiza=on
that
operates
clubs
worldwide
for
the
purpose
of
helping
members
improve
their
communica=on,
public
speaking
and
leadership
skills.
• The
organiza=on
grew
out
of
a
single
club,
Smedley
Club
Number
1,
which
would
become
the
first
Toastmasters
club.
It
was
founded
by
Ralph
C.
Smedley
on
October
22,
1924,
at
the
YMCA
in
Santa
Ana,
California,
United
States.
Toastmasters
Interna=onal
was
incorporated
under
California
law
on
December
19,
1932.
Throughout
its
history,
Toastmasters
has
served
over
four
million
people,
and
today
the
organiza=on
serves
over
260,000
members
in
113
countries,
through
its
over
12,800
member
clubs.
a.
39. Toastmasters
Interna=onal
• Toastmasters
Interna(onal
(TI)
is
a
nonprofit
educa=onal
organiza=on
that
operates
clubs
worldwide
for
the
purpose
of
helping
members
improve
their
communica=on,
public
speaking
and
leadership
skills.
• The
organiza=on
grew
out
of
a
single
club,
Smedley
Club
Number
1,
which
would
become
the
first
Toastmasters
club.
It
was
founded
by
Ralph
C.
Smedley
on
October
22,
1924,
at
the
YMCA
in
Santa
Ana,
California,
United
States.
Toastmasters
Interna=onal
was
incorporated
under
California
law
on
December
19,
1932.
Throughout
its
history,
Toastmasters
has
served
over
four
million
people,
and
today
the
organiza=on
serves
over
260,000
members
in
113
countries,
through
its
over
12,800
member
clubs.
a.
40. Toastmasters)Interna,onal
• Toastmasters)Interna,onal)(TI))is)a)nonprofit)educa,onal)organiza,on)that)
operates)clubs)worldwide)for)the)purpose)of)helping)members)improve)
their)communica,on,)public)speaking)and)leadership)skills.))
• The)organiza,on)grew)out)of)a)single)club,)Smedley)Club)Number)1,)which)would)
become)the)first)Toastmasters)club.)It)was)founded)by)Ralph)C.)Smedley)on)
October)22,)1924,)at)the)YMCA)in)Santa)Ana,)California,)United)States.)
Toastmasters)Interna,onal)was)incorporated)under)California)law)on)December)
19,)1932.)Throughout)its)history,)Toastmasters)has)served)over)four)million)
people,)and)today)the)organiza,on)serves)over)260,000)members)in)113)countries,)
! A non-profit organization
through)its)over)12,800)member)clubs.
! Founded in California in 1924
! Serves over 230,000 members in about 115
countries through more than 11,500 clubs
Bad
Good
a.
41. ü A non-profit organization
ü Founded in California in 1924
ü Serves over 230,000 members in about 115
countries through more than 11,500 clubs
42. ! A non-profit organization
! Founded in California in 1924
! Serves over 230,000 members in about 115
countries through more than 11,500 clubs
Good
Beser
b.
46. Toastmasters International
ü A non-profit organization
ü Founded in California in 1924
ü Serves over 230,000 members in about 115
countries through more than 11,500 clubs
48. Toastmasters International
ü A non-profit organization
ü Founded in California in 1924
ü Serves over 230,000 members in about 115
countries through more than 11,500 clubs
50. Toastmasters International
ü A non-profit organization
ü Founded in California in 1924
ü Serves over 230,000 members in about 115
countries through more than 11,500 clubs
52. Copy
Original
! A non-profit organization
! Founded in California in 1924
! Serves over 230,000 members in about 115
countries through more than 11,500 clubs
b.
2.
The
Special
Highlight
1.
Darkened
Background
53. Toastmasters International
ü A non-profit organization
ü Founded in California in 1924
ü Serves over 230,000 members in about 115
countries through more than 11,500 clubs
57. Toastmasters International
ü A non-profit organization
ü Founded in California in 1924
ü Serves over 230,000 members in about 115
countries through more than 11,500 clubs
59. Toastmasters International
ü A non-profit organization
ü Founded in California in 1924
ü Serves over 230,000 members in about 115
countries through more than 11,500 clubs
62. 1.
Darkened
Background
Toastmasters International
ü A non-profit organization
ü Founded in California in 1924
ü Serves over 230,000 members in about 115
countries through more than 11,500 clubs
182. Common
Slides
Design
Mistakes
• Put
all
you
want
to
say
on
the
slide
• Meaningless
anima=on
• Endless
bullet-‐points
• Bad
color
design
and
meaningless
images
• Invisible
words
183. Common
Slides
Design
Mistakes
• Too
much
things
on
the
slide
• Meaningless
anima=on
• Endless
bullet-‐points
• Bad
color
design
and
meaningless
images
• Invisible
words
188. Common
Slides
Design
Mistakes
• Put
all
you
want
to
say
on
the
slide
• Meaningless
anima=on
• Endless
bullet-‐points
• Bad
color
design
and
meaningless
images
• Invisible
words
191. Common
Slides
Design
Mistakes
• Too
much
things
on
the
slide
• Meaningless
anima=on
• Endless
bullet-‐points
• Bad
color
design
and
meaningless
images
• Invisible
words