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Boucher College Slide Deck September 21st, 2011
1.
2.
Lecture I the
changing consumer social media overview online marketing overview writing for web & blog marketing your content tools
3.
HOla bill greenbaum
vancouver VP marketing integra nutrition.
4.
YOUR TIMING IS
GOOD
5.
6.
Four ‘Ps &
T’ Product Price Promotion Place Tribe
7.
“Technology doesn't win
but it sure gives you a chance at marketing.” by williamgreenbaum
8.
Principle #1 Organic
word-of-mouth, people caring about your brand
9.
Principle #2 Personal
relevant its about what I’m interested in right now .... And its delivered in a format that I want to get
10.
Definitions Simple =
media for social interaction. More = blending of technology and social inter-action for the co-creation of value.
11.
12.
13.
14.
If facebook were
a country it would be the second largest on the planet.
15.
Way Too Much!
50, 000 LinkedIn users 200,000,000 blogs 75 million Tweeters
16.
17.
18.
press releases
19.
facebook
20.
contests /
promotions
21.
adwords
22.
blogs
23.
link wheels
24.
directories
25.
article marketing
26.
27.
Gracias
28.
R U HAPPY?
29.
Ping.com Hootsuite TweetDeck
Wordpress Mail Chimp, Constant Contact or aWeber Flikr Alexa HubSpot Tools
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