Big duck mcn_brandraising

1. Brandraising #brandraising June 9, 2011! Minnesota Council of Nonproﬁts ! Sarah Durham @bigducksarah Click to edit Master text

2. Click to edit Master text

3. •  Principal & Founder of Big Duck •  Native New Yorker • Never been to the Twin Cities before, but… • Mother of identical twins Click to edit Master text

7. Reasons Nonprofits Communicate Click to edit Master text

14. Brandraising® Click to edit Master text

15. Organizational Level Click to edit Master text

16. Blue slide: be clear about what you want to say as an organization, and how you want to say it. Click to edit Master text

36. Caption Click to edit Master text

57. CASE STUDY Click to edit Master text

58. National Military Family Association Click to edit Master text

61. Research •  Military families, Board, Staff, Donors, Key advocates •  Online surveys •  Interviews •  Landscape scan •  Media scan •  Best practices Updated June 2010 National Military Family Association Click to edit Master text

62. National Military Family Association is the voice for military families—advocating on their behalf and responding to meet their needs. National Military Family Click to edit Master text Associate—Positioning

63. National Military Family Association—Personality Click to edit Master text

64. Identity Level Click to edit Master text

66. Speaking up We are the voice for military families during times of war and peace. Empowering Families We make sure military families know what resources are available, and how to get them. Meeting needs We listen and react to support the needs of military families swiftly and thoroughly. About Military Families When one member joins the military, the whole family serves, and does so with pride, honor, and quiet dedication. National Military Family Association—KeyMaster text Click to edit Messages

67. Military families serve our country with pride, honor, and quiet dedication, and the National Military Family Association serves these families. We provide them with information, ensure they get the benefits they deserve, and offer programs that improve their lives. We have led the field for 40 years and have earned the respect of our Nation’s leaders. The work of the National Military Family Association strengthens the military families of today and tomorrow. National Military Family Association—Boilerplate Click to edit Master text

68. The National Military Family Association is a national nonprofit organization that works to improve the lives of military families. National Military Family Association—Elevator Pitch Click to edit Master text

73. Experiential Level Click to edit Master text

86. Think about… •  Positioning: what’s the big idea they’re communicating? •  Personality: what does the design/language say? •  Are they consistent? •  Are they audience-centric or organization-centric? •  How are they integrating best practices? •  What could make these organizations communicate even better? Updated June 2010 National Military Family Association Click to edit Master text

102. The Value of Brandraising •  Less time spent creating—more time spent reinforcing •  Donors, clients, and other audiences more likely to “get it” •  Clear basis to develop materials, strategies and campaigns upon •  Established way to communicate messages your organization wants to communicate Click to edit Master text

104. Resources •  Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, Sarah Durham www.amazon.com •  Duck Call Blog www.bigducknyc.com/blog •  Positioning: A Battle for Your Mind, Al Ries and Jack Trout Click to edit Master text

Big duck mcn_brandraising

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (9)

Ähnlich wie Big duck mcn_brandraising

Ähnlich wie Big duck mcn_brandraising (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Big duck mcn_brandraising