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GAMIFIED LOYALTY AND REWARDS
Keith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorMan
4/24/2013 BigDoor 2
BIGDOOR POWERS
GAMIFIED REWARD PROGRAMS
THAT INCREASE CUSTOMER
ACQUISITION,
ENGAGEMENT &
RETENTION
The Challenge
Registration Rate: 2%
Page Views per User/Month: 7
Site Visits per User/Month: 2
4/24/2013 BigDoor 3
Increase these 3 metrics!
1. Acquire
“What’s in it for me?”
4/24/2013 BigDoor 4
Value Based Onboarding
4/24/2013 BigDoor 5
A Reason To Register
4/24/2013 BigDoor 6
Percent of UsersWho Login
0%
1%
2%
3%
4%
5%
6%
Before
After
Registration
2. Engage
“What should I do next?”
4/24/2013 BigDoor 8
Directed User Engagement
4/24/2013 BigDoor 9
Directing Mobile Engagement
Weekly Challenges
4/24/2013 BigDoor 11
Progression As Direction
4/24/2013 BigDoor 12
Page &VideoViews Per User/Month
-
2
4
6
8
10
12
14
Before
After
Pageviews
3. Retain
“Why should I come back?”
4/24/2013 BigDoor 14
Badges & Social Competition
4/24/2013 BigDoor 15
Weekly Achievements
All About Rewards
4/24/2013 BigDoor 17
Experiences Usually Trump Stuff
4/24/2013 BigDoor 18
On Brand & Relevant Rewards
4/24/2013 BigDoor 19
SiteVisits Per User/Month
-
0.5
1.0
1.5
2.0
2.5
3.0
Before
After
Monthly Visits
The Summary
Registration Rate: 2%
Now 6%
Page Views per User/Month: 7
Now 13
Site Visits per User/Month: 2
Now 2.7
4/24/2013 BigDoor 21
Questions?
Keith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorMan
GAMIFIED LOYALTY AND REWARDS

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iPitch @ iStrategy Miami - Keith Smith w/BigDoor