Financial data is an underutilized asset, one that focused properly can bring new opportunities to financial institutions and third parties alike. It is critical to understand that the creation of new opportunities, or the creation of new business value, is key to the successful adoption of the current and coming crops of big data solutions.

1. Capturing Value from Big Financial Data
Marcelo Soria-Rodríguez

2. capturing value from
big financial data
big data spain
madrid, movember 7th, 2013
marcelo soria-rodríguez
marcelo.soria@bbva.com
@msoriaro
http://www.linkedin.com/in/marcelosoriarodriguez

3. this is not a talk about big data
2

4. neural networks
pattern recognition
machine learning
text mining
emotion detection…
3

5. (it’s a brain)
4

6. (foto de Lyne y Manuel)
maximize biological value
5

7. extract the right value from data
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8. data? where’s the data I care about?
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9. life is data
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11. 0
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12. 26M transactions / day
11

13. 12

14. how should I do this?
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15. start small
14

16. explore à learn à convince à explore
with more money à learn more à
build exciting products/projects
15

17. credit access
16

18. 17

19. 15%
40%
18

20. retail

21. What does a retailer really know?
My customers
in other
sectors &
areas?
My customers
My customers
in my area?
Area
Non
customers in
other sectors
& areas
Non
customers in
my sector &
area?
My customers
in my sector &
area?
My customers
in my sector?
Non
customers in
my sector?
Non
customers in
my area?
Sector
20

22. What does a retailer really know?
Crosselling
Diversification
My customers
Diversification
Crosselling
Area
New portfolio
Offers
Loyalty
Expansion
Expansion
Opening
hours
Sector
21

23. some early explorations…
22

24. Average distance covered by Madrid customers of a given
chain to purchase at stores of the chain
23

25. Recurrence for a given chain
Distribution of recurrence vs. distribution of spending for
each recurrence level.
24

26. Market share for a given chain by purchase zip code.
25

27. … that drive exciting products
(we’re building products based on all this!)
26

28. urban data services

29. world
2011-2012 spending in Madrid by nationality
Download tourism report for Madrid here: http://bit.ly/1bKPwtS
28

30. country
country
Watch the Easter 2011 financial transactions in
Spain video at:
http://www.youtube.com/watch?v=Zel6wych9p0
29

31. region

32. neighbourhood
Madrid, Gay Pride festivities

33. Madrid, Gay Pride
comparison week 2011
event week 2011
event week 2012
# stores
Increase in 2011 vs .control
week in 2011
9,8%
4,01%
23,62%
19,48%
Increase 2012 vs. 2011
13,8%
-0,8%
9,1%
3,7%

34. Madrid Gay Pride
street
number of transactions per street, event week
33

35. Madrid Gay Pride
street
comparison with control week (number of transactions)
34

36. open?
35

37. open?
what if we become
a platform?
36

38. open [data API] :-)
open challenge:
datathon!
à (visit room 8 at 5pm today!)
37

39. thanks!
marcelo soria-rodríguez
marcelo.soria@bbva.com
@msoriaro
http://www.linkedin.com/in/marcelosoriarodriguez