The document discusses how big data and analytics are driving new business application models and identity management needs. It outlines how big data is enabling data-driven decision making and personalized user experiences. This requires separating data access from application logic and controlling access at the data level. Identity analytics is a core component to enable predictive and real-time access to data based on changing user contexts. The new application architecture centers on enabling secure access to data across cloud infrastructure through an identity and analytics fabric.

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2© Copyright 2013 Pivotal. All rights reserved.
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At the Crossroads:
Big Data & Identity Management
Securing The Next Generation of Business Apps
Balu Rajagopal
Strategy, Operations & Analytics Consulting
balu.rajagopal@rightedge.com

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AGENDA
① Impact of Big Data & Big Data Analytics
② New World of Business Apps
③ New Identity Required !
④ Big Data Needs New Identity !

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Three Key Components
Digital Business Model
Every
Enterprise
is Digital
Source: MIT Center For Digital Business

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Three Key Components
Digital Business Model
Every
Enterprise
is Digital
Source: MIT Center For Digital Business

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It’s a Big Data World
Chart based on IDC and UC Berkeley Data Growth Estimates, Source: IDC & CosmoBC.com:
http://techblog.cosmobc.com/2011/08/26/data-storage-infographic/
Petabyte
PC Internet
Time
MobileMainframe
Terabyte
DATA
VOLUME
Exabyte
Zettabyte
Machine
2011
Transactions
M 2 M
Interactions
2.0 Zettabytes in
Enterprise Data
Business
Apps
Patterns
Information
Insights
Internet of Things
Industrial Internet
U G C
Social Networks

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Velocity VarietyVolume
Ability to Make Sense of Data in Real-Time and Take Action
What is Big Data Analytics?
Tens of Billions
of Events
Terabytes to
Petabytes to Exabytes
Structured
Semi-Structured
Unstructured
Binary
Business
Value
Actionable Insights
Leading To Superior
Outcomes
$
Adapted from Sources: Gartner, Cetas Analytics

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Driven by Big Data, Consumerization, Connectivity, Digitization
The New Business App Model
① Every Business Is/Will be Driven by Data !
② No More Function Point Apps as we know it !
③ Data-Driven Decision Making has Arrived !
④ BYOD (Mobile) is Happening !
⑤ Real-Time & Predictive Enterprise is Mandatory !

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Key Drivers
Identity Management Innovation
① Everything on the Cloud (public, private, hybrid) !
② Information as a Service (economics) !
③ Timely Access to Data is Critical !
④ Dynamic Policy Management !
⑤ Analytics At the Core ! Graphic Source: Gartner

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Workflow
Centric
Enabling Applications To Personalize Access To Data
Identity Analytics at the Core
New
OLD
Personalized
User Experience
Graphic Adapted From Gartner
SSO -> APPS
SSO -> DATA

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Enabling Context Driven Decision-Making
Key Identity Analytics Requirements
1
2
3
Predictive analytics
Real time analytics
Root Cause/Investigative analytics
E.g.: Predict (User) Access to Data
E.g.: Personalize (User) Access to Data
E.g.: Access Grants/Rejects

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Big Data Driven Business Apps
Emerging App Trends
① Separation of Data From App Logic
② Access Control to DATA NOT APPS
③ Dynamic Feature Provisioning
④ Elastic Feature Level Scalability
⑤ Apps are Mashups Personalized by User Context
Authen
Authz
AccessShare
Privacy SSO
To
DATA

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Enabling Data-Driven Decision Making
The New Enterprise Apps Architecture
Cloud Infrastructure Fabric (Mobile, Social, Local)
Big Data Fabric
Identity
&
Security
App Fabric Analytics Fabric
Decision Context Engine™
Business Context Workspaces Consumer Context Workspaces
Business Apps Consumer Apps

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Identity Capability Design Considerations
Takeaways For Identity Management
① Apps are CONDUIT for Patterns, Information and Insights from DATA!
② Identity Enables INDIVIDUAL (Personalized) User Experience!
③ SECURE Anywhere Anytime Access to Data NOT APPS!
④ IDENTITY ANALYTICS is a core determinant for use of Big Data!
⑤ DYNAMIC IDENTITY POLICING based on changing User Context !

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Thank You!
Balu Rajagopal
Strategy, Operations & Analytics Consulting
balu.rajagopal@rightedge.com
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Questions ? Comments ?
Please Email Me.

21. BUSINESS CONSULTING FOR THE REAL-TIME ENTERPRISE
rightedge
STRATEGY. ANALYTICS. TECHNOLOGY.
ENABLING BIG DATA TRANSFORMATIONS
FOR CONTINUOUS ADVANTAGE™
™
rightedge.com