2.  As founder and president of Pinnacle Hotels,
Bharat Lall, MD, oversees a portfolio of 1,500
guest rooms in nine hotels. Dr. Bharat Lall
focuses the company's attention on the
acquisition of underperforming hotels and
subsequent profitability improvements.
As the hospitality industry progresses into 2015,
experts have noticed a distinct trend related to
the types of services that guests value. Social
media has created a space where
individualized attention meets the
convenience of technology, largely among
millennials.

3.  This demographic, which authorities expect
will represent half of the world's travelers by
2025, expects to be able to use personal
devices to check in, make payments,
source reviews, and find places to eat.
Perhaps because of this access to
information, the contemporary traveler also
seeks a unique experience and a personal
connection. Millennials have demonstrated
a preference for independent hotels and
for travel service providers that care.

4.  This also manifests in travelers'
preference for amenities such as air
purifiers, high-quality lighting, and on-site
yoga space. At the same time, travelers
expect their hospitality providers to show
care and concern for the environment
through the use of renewable energy
and environmental preservation policies.