1. Google Analytics: Five Key
Reports to Follow
Free Webinar by Beyond Indigo Pets
www.beyondindigopets.com
Presenter: Tyler Kerxhalli, SEO / Google Analytics Manager
tyler@beyondindigo.com

2. What is Google Analytics?
• Google Analytics is client-side web analytics
tool, which is used to track visitor interaction
with your website.
• This tool runs off piece of JavaScript that we
embed within your website.
• All of the data is then collected in one
centralized location, where it is then organized
into a number of viewable reports.
• Best of all, its free!

3. Where do I get started?
Getting started is much easier than you
probably think.
1. Create a Google Analytics account,
which can be done at:
www.google.com/analytics
2. Install the Google Analytics
JavaScript tracking code on your
website. This is located in the
“Admin” area.
3. That’s it! Time to start collecting
data.

4. Okay, logged in. Now what?
• First, spend some time clicking
around!
• Most of the data for your website will
be found under the “Reporting” tab of
your Google Analytics account.
• Most importantly, don’t get
overwhelmed. It is a lot of data to see
at one time, but the more time you
spend with it the easier it will be to
understand.

5. What do these metrics mean?
Before we talk about the important Avg. Visit Duration: this helps you to
reports, here are a few definitions know how much time the average
for us to look at: viewer spent on your website.
Unique Visitors: this shows you how
many individuals accessed your
website (to distinguish between
visits and visitors).
Bounce Rate: a bounce is when
someone visits one of your pages,
and then leaves without viewing
any other pages.
Pageviews: the number of pages
on your website that were visited
during the specified time period.

6. Finding reports that matter
You are being given a substantial amount
of data in these reports.
You’ll find that some just don’t have much
relevance to you.
Since you only have so much time to
spend with this, try to focus on:
• What matters most to my business?
• Where can we get the most actionable
data?
Well, here are a few reports to start you
off…

7. Audience Overview
To get to this report:
Reporting  Audience Overview
What you can find out:
• Basic information on visitors to
your website.
• Where are your visitors coming
from?

8. Visitor Flow
To get to this report:
Reporting  Audience  Visitor Flow
What you can find out:
• Where visitors enter your website,
and where they drop off.
• Visitors Flow is a visual
representation of the visitor data for
your website.

9. Traffic Sources Overview
To get to this report:
Reporting  Traffic Sources Overview
What you can find out:
• How clients get to your website.
• Breakdown the different types of
traffic.
• Common landing pages on your
website.

10. Referrals
To get to this report:
Reporting  Traffic Sources  Sources
 Referrals
What you can find out:
• Tracking ROI on online advertising.
• Paying for Yellow Pages? What does
it get you?

11. Pages
To get to this report:
Reporting  Content  Site Content
All pages
What you can find out:
• The most popular pages on your
website.
• What pages your visitors are
spending their time on.

12. Setting your own benchmarks
How do you put the reports in context? You
do it by setting benchmarks for your
website!
• Compare reports from month to month.
• Compare the same period from year-to-
year.
• Keep on top of your Google Analytics
information, don’t take the “Set and
forget” approach.
This is the first step to improving your
website performance, and doesn’t even
take much time!

13. Want to know more? Two options:
Talk to me: Visit the Google Analytics Learning
tyler@beyondindigo.com page. Lots of great info!
If you want to set up a time to go http://www.google.com/analytics/lea
over your account or any advanced rn/
features I would be happy to do so.

14. Questions?
Feel free to ask now! You can do
that in the little GoToMeeting
Window.
Or contact me later:
Tyler Kerxhalli
SEO / Google Analytics Manager
Beyond Indigo
(877) 244-9322 x312
tyler@beyondindigo.com
*I’d also be happy to email you
this slideshow!