1. Analyzing print products

2. Posters

3. The woman in black
• This poster is of horror/thriller film ‘The woman in
black’.
• The poster doesn’t contain practically any colours
apart from really dark blacks and greys, the only
part of the poster containing colour is Daniel
Radcliffe’s eye.
• All of the images on the trailer are placed within a
image of a window, each section of the the window
containing a different image from the film.
• The films leading star Daniel Radcliffe’s film is
located at the top of the poster and the films title is
situated at the bottom of the poster in the centre.
• The unique selling point of the film is that the film
was Daniel Radcliffe's first feature film since the
Harry Potter series so fans of Daniel and the Harry
Potter series will want to see the film to see how he
does after Harry Potter.
• All institutional information was at the very bottom
of the poster.

4. Images…
• All of the images in the poster are in black and
white apart from Daniel Radcliffe’s eye which is in
full colour and has been photo shopped to stand
out even more since the rest of the images are in
black and white. His eye being in colour goes with
the posters tagline ‘What did they see’ as obviously
you see through your eyes.
• The images in the poster are different key moments
from the film such as the house that he has to see
in, writing on the wall, images of the children killed
and other images of Daniel Radcliffe, all the images
are centered around the main image of Daniels eye.
• All of the images are situated inside a bigger image
of a window, which again goes with the tagline
‘what did they see’ as a lot of the film consists of
Daniel's character looking through windows.

5. Films title…
• The films title is centered at the bottom of the poster under the images. The titles font is similar to
what black ink looks like, Which is used a lot throughout the film, as the film is set in the past.
• Behind the title there is a lot of smoke which adds to the overall ‘eeriness’ of the poster and again
smoke is used a lot in the actual film.
• All industrial information (production company, director ect…) is underneath the title right at the
bottom of the poster in small text.
• The films website contains the posters tagline ‘what did they see’ and is in big bold letters to catch
the viewers attention.

6. Paranormal activity
• The poster is of supernatural horror film
‘Paranormal activity’.
• The poster contains dark colours and the
only bright colours used are blue and red,
which has connotations of danger and
death, themes which run all the way through
the film.
• The main image is placed in the centre of the
poster, with the title and taglines
underneath and a lengthy review at the top
of the poster.
• The poster also contains quote a unique
feature in that it says at the bottom of the
poster, if the film isn’t being shown in your
cinema you can go online to the films
website and request it, and if a certain area
gets a lot of requests they will play it there.
This will make the audience feel involved in
the film and if they do request it were they
live then they will be more likely to go and
see it because they will feel like they had a
part in it being shown at their requested
cinema.

7. Images…
• The image used on the poster is a screenshot from the film containing both main characters
Mika and Katie.
• The image is a screenshot from the film at night and from the image you can see that Mika
and Katie are in bed clearly frightened by something in the room, symbolized by the door
being wide open.
• The viewer will also be able to see that the image looks like its been taken from a video
camera as the time is in the bottom right corner of the image, because its been taken from a
video camera it makes in seem more realistic and therefore more scary as it will play on the
viewers mind that this actually or could actually happen.

8. Quote/review…
• The poster contains a review at the top of the poster above the image which takes up a lot of
space as it is quite a lengthy quote in comparison to reviews that are normally featured on
posters.
• The quote classes paranormal activity as one of the scariest movies of all time, and that as a
viewer you will be affected as the film and that nightmares are guaranteed. This makes the film
seem really scary, and the review was wrote by someone called ‘bloody-disgusting’ which gives
the impression that whoever wrote it watched a lot of horror films and the fact that this film
stood out to them and really had an effect on them makes the viewer assume the film must be
really scary.

9. Title and taglines…
• The films title is situated towards the bottom of the film, underneath the main image, the title is in bright
red letters, red having connotations of danger and death.
• The films tag-line is laid out around the title and reads ‘ What happens when you sleep?’ and ‘Don’t see it
alone’ people will read the taglines straight away as the title stands out so peoples eyes will be attracted
to that and then the taglines are directly above and below the title so the viewer will go on to read those.
The taglines are intriguing as people don’t know what happens when they sleep but the film implies that
they are about to find out. The second tag line says don’t see it alone, and most people don’t watch horror
movies on there own but the fact that the film itself is telling you not to see it on your own implies they
expect you to be very scared.
• The unique selling point of the poster is that right at the bottom it says that if the film isn’t being shown at
your local cinema you can go online to the films website and request it to be shown in your area. This gets
the audience involved in the film and will make them want to see the film even more if it is shown at there
cinema if they were one of the people who requested it.

10. • Both of the film posters follow the same conventions often associated with the
horror genre, however each poster is different in style.
• Both posters used dark colours, although the woman in black has a white outline
made my eerie smoke and old looking paper. Both films titles are placed
underneath the main image towards the bottom of the poster.
• Both contain sell lines, however only paranormal activity contains a review.
• The unique selling point in both posters is different, in the woman in black star
Daniel Radcliffe is the USP, were as in the paranormal activity trailer the ‘demand
it’ section is the USP.

11. Magazine covers

12. Scream 4
• Scream 4 featured on American magazine
entertainment weekly's cover. It was a highly
anticipated release as the scream films before it
were incredibly successful and there has been a
reasonable gap between their release and the
latest installment.
• The cover contains a red background fading into
black with obvious connotations of danger, fear
and death.
• The films main antagonist is centered on the
cover, taking up most of the space and the only
sell lines are in the bottom right corner of the
cover.
• The magazine masthead in were it would usually
be and that hasn’t changed for continuity reasons
and the skyline along the top of the magazine is
the same as it usually is, again for continuity so
regular buyers of the magazine will see it straight
away.

13. Main image…
• The main image featured on the magazine is of
Screams ongoing antagonist ‘Ghost face’. The
antagonist in part of the Scream franchises
iconography and is associated directly with the
film, the antagonist is the same in all films, the
disguise is just used by different people. The
character is placed in the middle of the
cover, looking directly at the viewer to catch their
attention and probably scare them if they have seen
any of the films. As soon as the viewer see’s the
cover they will know straight away it is scream even
if they haven't seen the film because people
probably still know that the antagonist is featured in
the films as it is so well known.

14. Sell lines…
• The only sell lines on the cover are about the new
Scream movie.
• The main sell line states ‘Scream returns’ in big bold
letters to catch everyones attention and then
underneath that says the ‘bloody battle over
scream 4’ which is a fitting way to talk about a
horror film.
• The next set of sell lines list the most famous stars
that appear in the film and states that all of the
stars look back of how the movies started, implying
there are interviews with the stars within the
magazine.
• The sell lines are situated in the bottom right of the
cover, leaving space for the main image to grab
everyones attention, the sell lines are light brightly
coloured which helps them stand out as they
contrast well against the dark background and main
image.

15. Blair witch project
• This is an old Empire magazine cover featuring cult
horror film ‘The Blair witch project’.
• The colour scheme of the magazine is mainly red,
white and black which are all colours often associated
with the horror genre as both red and black have
connotations of death and danger whereas white
symbolizes innocence and vulnerability which is
usually threatened in horror films.
• The main sell line on the cover however, is in yellow,
this will be to contrast against the other more severe
colours used so the sell line stands out and catches
the viewers attention.
• Underneath the main sell line it says “keep telling
yourself its only a movie” which implies that the
movie is realistic in the horror it portrays and
therefore more scary as audiences may be struggling
to separate the film from reality.
• The final sell line associated with the featured film
states how much the film has freaked everyone else
out and now its ‘here’, carrying on the horror, fans of
the film and people who are anticipated to see the
film will want to read the magazine to see what it has
to say about the film.
• The magazine also features an incentive to buy the
magazine as it says it has ‘2000 free tickets’ to give
away which will make people want to buy the
magazine to be in with a chance of winning the

16. Main image…
• The main image on the cover consists of some
of the main characters from the film, the
actors all have scared and shocked
expressions on their face which are
expressions you would expect of people in a
horror film.
• The actors are looking directly at the camera,
which will catch the viewers attention and
draw the viewer in as they will have direct eye
contact with the actors on the cover.
• The actors are placed around the main sell
line, which is the films title, which is signifying
that the film is centered around these
characters and the ‘horror’ they are about to
go through.

17. Masthead and skyline…
• The magazines masthead is the same as it is on all covers, for continuity reasons, so that
regular buyers of the magazine can see the magazine quickly and buy it and wont be
wondering where it is if it looks different.
• Underneath the films title it has the date and price of the magazine and also says “ The movie
magazine” which states what the magazine is about.
• The skyline at the top of the magazine doesn’t relate to the main image or sell lines but is
instead about another film that was released at the same time that was also incredibly
popular ‘American pie’ and the skyline says they have a photo special and also a feature on
‘Hollywood's sexy new stars’ which will make people want to buy the magazine, to see who
these new stars are.

18. Sell lines and banner…
• The cover also features other sell lines, not associated with the horror film on the cover but
still linked as the other sell lines are all about other new releases.
• The banner along the bottom of the cover states that every new film is been reviewed in
the magazine, the banner then names some of the films featured inside the magazine, and
the films listed on the cover are the films that the magazine company thinks will be the
most popular film, that everyone will want to read about, and read Empires review on the
film. There is also an image included on the banner of a screenshot from film ‘Deep blue
sea’ which will give the viewer an insight as to what is featured inside the magazine.
• The only other sell lines on the film, aren't associated with the horror film featured, as the
magazine will be trying to appeal to a wide audience, not just people who enjoy horror
films so the magazine has to make sure it has variety to not narrow down its target
audience.
• The other sell lines featured list various films and stars (‘De Niro, Clooney, Depp, Kidman,
Diaz) which are all incredibly popular at the time to make people want to buy the magazine
to see what the magazine has to say about the films and stars listed.

19. • Both of the magazines are similar in the way that they use similar colour schemes of red, white
and black due to their connotations of danger and death, elements often association with the
horror genre.
• Both magazines have the same masthead and skylines are usual for continuity reason.
• Both of the magazines main sell lines are associated with the featured film and main image,
however on Entertainment Weekly magazine the only sell lines featured are about the new
Scream film, where as Empire magazine has other sell lines that aren't abut The Blair witch
project to keep its target audience open, as not everyone who buys the magazine may be a fan
of horror films.
• Both main images are of main characters from both films and both are looking directly at the
camera and therefore directly at the viewer this is a good technique to use as it connects the
viewer to the cover and catch the attention.