2. Project Proposal Form
Aim
• Define your final major project verbally and in
writing
Objective
By the end of the session you should be able to:
• Verbally explain your final major project idea to
someone else
• Produce a clear and detailed word processed final
major project proposal
3. Project Proposal Form Sections Explained
Purpose
• To clearly define to others what your
intentions are for your final major project
• To provide a foundation that will help to guide
your research, planning and production
4. Project Proposal Form Sections Explained
Media Format
• Clearly define the format of your chosen
production
• Explain why you have chosen this particular
format – what interests you about it and
why?
5. Project Proposal Form Sections Explained
Synopsis of Idea
• Provide details of content
• This information must be specific to the format in
relation to genre, narrative, visual style, layout and
house style (print and photography only) and shot
framing
• This information must include reference to influences
to your idea
6. Project Proposal Form Sections Explained
Target Audience
• Must be defined by demographic group NOT age
range for example:
Instead of:
‘males aged 13 to 25’
Phrase as:
‘aimed at male teenagers and young male adults’
7. Project Proposal Form Sections Explained
Target Audience Needs
• Explain what you think your defined target audience
would want to see and experience from the kind of
project you want to produce
• This is opinion based at this point so there is no wrong
answer
• Primary research will help you to prove or disprove this
later
8. Project Proposal Form Sections Explained
How will your project meet the needs of your target
audience?
• This section should relate closely to the target audience
needs you have explained
• You should provide specific and detailed reference to
production content
• You should clearly explain how this content meets target
audience needs (again this is opinion based at this point so
there is no wrong answer)
9. Project Proposal Form Sections Explained
What production techniques will you use to realise
your project?
• You should outline in this section what
techniques, hardware and software you will use
in relation to:
Pre-Production
Production
Post-Production
