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Social Media
For Nonprofits
Beth Dunn
Customer Content Developer
HubSpot
@bethdunn
Social Media is Magical
SOCIAL MEDIA
IS BULLSH*T
Social media
is not magic.
If you are BORING in real life,
you are still boring in social media.
Social media oils the gears of marketing
SEO
Organizations that
combine SEO
with social media
Source: Data from over 1,500 organizations - http://hub.tm/BlogROI
Organizations that
combine SEO
with social media
Source: Data from over 1,500 organizations - http://hub.tm/BlogROI
Have 97% more websites
linking to them.
blog
Organizations that
combine a blog
with social media
Source: Data from over 2,000 organizations- http://bit.ly/a6SrWh
Organizations that
combine a blog
with social media
Source: Data from over 2,000 organizations- http://bit.ly/a6SrWh
Have 79% more Twitter followers
integrate
social media
into your
marketing
Social Media is Just a Tool
Track Reach
16
17
18
19
20
40 Million Active Users
21
22
23
24
25
Tools Come Last
27
Strategy Comes First
28
Flickr.com/teddyb
The PORT Guide
to Social Strategy
29
Flickr.com/teddyb
PORT Social Strategy
P People
O Objectives
R Relationships
T Tools
Flickr.com/scoobay
Flickr.com/joiseyshowaa
32
Flickr.com/teddyb
PORT Social Strategy
P People
O Objectives
R Relationships
T Tools
Flickr.com/jill_greenseth
Objectives
Improve Program Design
Expand Program Offerings
Measure Program Effectiveness
Increase Membership
Increase Donors
Increased Donations per Member
Develop Your Board
35
Flickr.com/teddyb
PORT Social Strategy
P People
O Objectives
R Relationships
T Tools
Social Media for Nonprofits
37
Flickr.com/teddyb
PORT Social Strategy
P People
O Objectives
R Relationships
T Tools
Flickr.com/veo
Now You Can Think About Tools
Case Study #1
Case Study #1
People Members and Friends of the Organization
Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image
(Damage control)
Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image
(Damage control)
Relationships“We listen to you.”
Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image
(Damage control)
Relationships“We listen to you.”
Tools Google Alerts, Search
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image
(Damage control)
Relationships“We listen to you.”
Tools Google Alerts, Search
Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image
(Damage control)
Relationships“We listen to you.”
Tools Google Alerts, Search
Result Improved brand image, increased donations
Better process, sustainable basis for trust
Case Study #2
Case Study #2
People Young Professionals
Case Study #2
People Young Professionals
Objectives Increase Membership
Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
Tools Facebook, Twitter, Blogs, Yelp
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
Tools Facebook, Twitter, Blogs, Yelp
Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
Tools Facebook, Twitter, Blogs, Yelp
Results Increase membership
Improved brand image
Improved communications
Flickr.com/hfabulous
Flickr.com/immarkcz
Questions
Thank you
Beth Dunn
Customer Content Developer
HubSpot
@bethdunn

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Social Media for Nonprofits

Hinweis der Redaktion

  1. Oh, really?
  2. Yes really
  3. Yes really
  4. Its not your father’s email database
  5. Katrina Lots of negative brand chatter Decided to start by listening Objectives vague, but figured they could only go up (lets hope)