Hotel Prototypes by Best Western

Building on ExpEriEncE

PrototyPes by best Western®

contents

Introduction 5

Upper Mid-Scale prototypeS

Best Western Atrea 6

Best Western Atrea Central 12

Best Western Atrea Public Spaces 18

Best Western Atrea Guestroom 22

Mid-Scale prototypeS

Classic 26

Classic Public Spaces 32

Classic Guestrooms 34

3

"Our prototypes leverage our heritage and leadership

position in the mid-scale market to make an

immediate impact. Now, with the addition of the

Best Western Atrea prototype, we’ve taken a bold

step forward to open the upper mid-scale market as

another option for investors."

— David Kong,
President and CEO
Best Western International, Inc.

4

INTrODuCTION

our model. your success.

At Best Western, we believe that big ideas aren’t born as much as they are built. Built on a foundation of
experience and fresh thinking.

Our prototypes are the sum of over 60 years of experience and leadership in the hotel industry,
resulting in over 4,100* properties in 80 countries. They also reflect our forward thinking in keeping the
Best Western brand fresh and relevant to a variety of markets.

But equally important to our experience is yours, as a Best Western Member. We value the individuality of
each and every Member by building flexibility into our prototypes. Each can be adapted to specific size and
location preferences. Each can be converted to all-suite properties.

We also extend to our Members cost savings and buying power through Best Western Design and Supply,
unparalleled brand exposure as part of The World’s Largest Hotel Chain® and a level of support, accountability
and expertise that are points of pride for us at Best Western.

* Numbers are approximate and may fluctuate.

© 2010 Best Western International, Inc. 5

BeSt WeSterN atrea parallel
TOTAL KEYS 100
TOTAL BuILDING SQuArE FOOTAGE 60,259
TOTAL BuILDING SQ. FT. per KEY 380

rooM aNalySiS
Ground Floor 16
Second Floor 21
Third Floor 21
Fourth Floor 21
Fifth Floor 21

Site aNalySiS (Square Feet)
Building Footprint 18,131
Hardscape 54,428
Softscape 19,014
Total 91,573

Acreage
Building Footprint .42
Hardscape 1.26
Softscape .42
Total 2.10

parKiNG aNalySiS
Number of rooms 100
Spaces for Employees 12
Boardroom 6
Total 118

6

uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A PAr ALLEL

Best Western atrea: designed to succeed.

The Best Western Atrea is the sum of our vision and experience as The
World’s Largest Hotel Chain® And it shows in every detail — strikingly
.
different architectural features; a versatile interior layout; and a
flexible design which can expand the public areas into a dramatic wing
or streamline everything into a single structure.

To entice guests to a totally unique hotel experience, our architects

Best Western Atrea’s signature feature, a porte cochere topped with a gracefully flared roof,
and designers created an exterior that breaks through the clutter of
lends an immediate impression of calm and sophistication.
competing hotels. An artistic blend of metal, glass, EIFS and masonry
that is urban inspired yet compatible with any suburban location.



FroNt aNd Side eleVatioN plaNS

First floor area 18,131 sq. ft. Top of parapet 58’-6”
Second – Fifth floor area each 10,532 sq. ft. Overall width 255’-0”
Total building area 60,259 sq. ft. Overall depth 112’-5”
Number of stories 5

8 © 2010 Best Western International, Inc.


Site plaN

Total lot size 369’-6” x 247’-10” Parking area Spaces
Gross square feet 91,573 100 keys 100
Acres 2.10 Boardroom 6
Landscaping 21% Employees 12



FirSt Floor plaN

Guestroom GSF 6,108 Public areas Square feet
King rooms 4 Lobby area 1,801
King 14’ rooms 4 Breakfast area 587
Double queen rooms 4 Media room 289
King suites 4 Business center 120
Total rooms 16 Fitness area 311
Indoor pool and spa 1,376



Upper Floor plaN

Guestroom GSF 8,058
King rooms 4
King 14’ rooms 4
Double queen rooms 9
King suites 4
Total rooms 21


BeSt WeSterN atrea ceNtral

TOTAL KEYS 97

rooM aNalySiS
Second Floor 17
Third Floor 20
Fourth Floor 20
Fifth Floor 20
Sixth Floor 20

Hardscape 46,082
Softscape 20,712
Total 78,994

Acreage 1.9

parKiNG aNalySiS
Number of rooms 97
Boardroom 6
Meeting room 12
Accessible 4
Total 133

12

uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A CENTr AL

a compact design with an urban attitude.
the Best Western atrea central.

The beauty of the Best Western Atrea design lies not only in its
aesthetic appeal, but in its adaptability. Best Western Atrea Central, an
uncompromising variation of the original Atrea prototype, offers investors
an alternative streamlined design.

To create a more compact layout, architects designed the public
and back of house areas into the building itself, locating them on the
first floor, with guestrooms starting on the second floor. The result
is a single-structure design with the same high impact and upscale
amenities of the original Best Western Atrea prototype.




First floor area 12,200 sq. ft. Top of parapet 71’-0”
Second floor 8,792 sq. ft. Overall width 165’-0”
Third - Sixth floor 9,947 sq. ft. Overall depth 115’-0”
Total building area 60,780 sq. ft. Number of stories 6



Site plaN




FirSt Floor plaN

Public areas Square feet
Lobby area 2,081
Breakfast area 961
Meeting room 729
Business center 131
Fitness area 313
Indoor pool and spa 1,458



SecoNd Floor plaN

Guestroom GSF 8,792
King rooms 3
King 14’ rooms 3
King suites 1
Total rooms 17


“Owners and managers will find great

flexibility with the modular layout and

the options it gives them in utilizing

public space. The upper mid-scale,

select-service hotel is generating great

interest with guests, in particular today’s

fast-paced business travelers who have

come to expect the features and design

elements of big-city properties.”

— Mark Williams,
Vice President
North American Development
Best Western International, Inc.


uPPEr MID-SCALE PrOTOT YPE: PuBLIC ArE AS

Flexible, flowing space that
accommodates every guest.

(A) The Registration Desk: Illuminated by a two-story stream of
natural light and set against a sculpted wall resembling waves of frozen
water, the registration desk is the focal point of Best Western Atrea’s
multi-functional public area.

The refreshing simplicity of Best Western Atrea’s exterior moves
indoors to a free flowing gathering place where one experience leads B
to another. Guests can relax in private zones separated by half walls
and bench seating or move about between the breakfast area, media
center, registration desk and bar. Energized by natural light and
enhanced by white marble, cocoa-stained wood and natural materials,
Best Western Atrea’s public areas will surprise and delight even the
A
most sophisticated and demanding business traveler.

(B) The Breakfast Area: Designed to function long after breakfast is
served, this area can transform into a hospitality gathering place, an
overflow to the bar, even a reception area for the conference center.
An inviting curved bench seat follows the curve of the floor.



(C) The Lounge: Design flexibility at its finest, the bar can be different (D) The Media Room: Best Western Atrea’s open design allows for
things to different properties: coffee bar, snack bar, traditional bar privacy as well. Guests can slip away to the media area to utilize the
or service bar for different types of areas. With backlit glass, under hotel’s wireless Internet. They can enjoy intimate conversation, watch
counter lighting and a length of 40 feet, it provides a visual and TV on four flat screen monitors or simply relax in the cozy ambience
functional point of interest to the Best Western Atrea public area. created by the ventless fire boxes that span the length of the room.



E

C

(E) The Conference Space: The Best Western Atrea has large and
small conference rooms that can be easily divided to accommodate
D
large meetings or intimate gatherings. Back-of-the-house food and
beverage capabilities assure that the needs of planners and attendees
are exceeded.


uPPEr MID-SCALE PrOTOT YPE: GuESTrOOMS

Subtle, sophisticated, fresh and natural.
a room your guests can sink into.

The upper mid-scale interior brings urban cool to any location.
Blending materials such as stone, polished wood, metal and glass with
textures and subtle colors, our designers have created an overall effect
that is fresh, with amenities that make sense both in terms of cost and
function. Technological conveniences add to the overall comfort and
ease of the guest experience. And all casegoods are value engineered,
to give investors a cost effective way to make a dramatic entry into the
upper mid-scale market.

The Best Western Atrea Prototype Guestroom: A translucent,
Japanese-inspired screen, three-point lighting, richly polished
furnishings and natural colors create a spa-like environment. Form
and function promise a good night’s sleep: A plush leather headboard,
crisp high thread-count linens and bedding exceed today’s guest
standards. In the bathroom, a custom vanity with open shelves and
Guestroom designs and room standards are specific to their respective prototype and
generous granite countertop gives definition to understated luxury. A
therefore can only be used as designated.
chest, which can be used to hold a flat-panel television, underscores
the simple, smart thinking behind the Best Western Atrea design.


KiNG SUite 12-foot width

Total room size 12’-0” x 32’-1 3/4”
Living area size 12’-0” x 11’-5”
Sleeping area size 12’-0” x 11’-10”
Net square feet 386


uPPEr MID-SCALE PrOTOT YPE: GuESTrOOMS

KiNG GUeSt UNit 14-foot width doUBle QUeeN GUeSt UNit 12-foot width

Total room size 14’-0” x 25’-0” Total room size 12’-0” x 30’-5 3/4”
Living area size 14’-0” x 16’-1 1/4” Living area size 12’-0” x 21’-7”
Net square feet 350 Net square feet 366


BeSt WeSterN prototype: StoNeridGe
TOTAL KEYS 80

rooM aNalySiS
First Floor 20
Second Floor 29
Third Floor 31
Total 80

Hardscape 49,262
Softscape 18,093
Total 84,216

Acreage
Building Footprint .37
Hardscape 1.10
Softscape .50
Total 1.97

parKiNG aNalySiS
Number of rooms 80
Meeting Space 6
Total 91

26

MID-SCALE PrOTOT YPES

three styles. one indelible brand.

A time-proven blend of tradition, individuality and brand identity, the
mid-scale prototype perpetuates our 60-year tradition of leadership.
Stoneridge Exterior
Based on a single design, it offers investors a choice of three styles
which can be built cost efficiently and adapt easily to size, room type,
location and personal taste.

With its natural blend of materials and earthy tones, the Stoneridge
(pictured left and top right) promises guests lodge-like comfort and luxury.

Strong and stately, Heritage (middle), conveys market strength in a
sea of mid- scale properties. Vibrant colors and architectural accents Heritage Exterior

transport Montecito (bottom) guests to a warm and sunny climate.

Montecito Exterior


MID-SCALE PrOTOT YPE


First floor area 16,829 sq. ft. Top of roof peak 50’-6”
Second floor area 13,827 sq. ft. Overall width 255’-8”
Third floor area 14,654 sq. ft. Overall depth 116’-10”
Total building area 45,310 sq. ft. Number of stories 3



Site plaN




FirSt Floor plaN

Guestroom GSF 7,598 Public areas Square feet
King rooms 4 Lobby area 881
King 14’ rooms 6 Breakfast area 786
Double queen rooms 8 Meeting space 761
King suites 2 Business center 97
Total rooms 20 Fitness area 307



SecoNd Floor plaN

Guestroom GSF 11,212
King rooms 5
King 14’ rooms 7
King suites 5
Double queen suites 1
Total rooms 31


MID-SCALE PrOTOT YPE: PuBLIC ArE AS

contemporary comfort. timeless appeal.

The Stoneridge interior design featured here fuses Arts & Crafts with
Contemporary for a casual luxury that is inviting to guests. Familiar
materials of wood, metal and stone, accented by vibrant autumnal
colors are timeless and universal in their appeal.


The Stoneridge Prototype Guestroom: A one-of-a-kind headboard
created by Best Western designers calls out to guests that this is no
cookie-cutter hotel – a point of difference that sets Best Western
properties apart from the competition. The smartly designed desk has
a built-in power strip for easy port access. Guests can adjust ceiling,
tabletop and floor lighting to suit their mood and enjoy every modern
amenity from the comfort of plush, overstuffed furniture – all of which
comes at the greatest possible value for guests and investors alike.

Guestroom designs and room standards are specific to their respective prototype and
therefore can only be used as designated.


MID-SCALE PrOTOT YPE: GuESTrOOMS

doUBle QUeeN GUeSt UNit 12-foot width

Total room size 12’-0” x 30’-5 3/4”
Living area size 12’-0” x 21’-7”
Net square feet 366

KiNG GUeSt UNit 14-foot width KiNG SUite 12-foot width

Total room size 14’-0” x 25’-0” Total room size 12’-0” x 32’-1 3/4”
Living area size 14’-0” x 16’-1 1/4” Living area size 12’-0” x 11’-5”
Net square feet 350 Sleeping area size 12’-0” x 11’-10”
Net square feet 386


Best Western atrea is a Home run!

“This was our first development with Best Western and we
were not sure what to expect, considering that the Best
Western Atrea was a new prototype.

We were as blown away by the final product as our guests
have been. We have other upper mid-scale brands and Best
Western Atrea will compete toe-to-toe with any of them
for style and quality. Combine this with the Best Western
operating model — which gives me the freedom to run my
business — and it’s a home run!”

— tom Kirkland
Best Western atrea at old town center
Bryan/college Station, texas


To learn more about Best Western hotel prototypes or

how you can join Best Western International’s association

of independently owned and operated hotels, please call

1-800-847-2429 or visit bestwesterndevelopers.com.

This brochure is for informational purposes only. All information contained herein, including specifications and drawings, is: conceptual in nature; not
intended for construction; subject to change; and provided without warranties. Any adoption of plans or specifications must be accepted and prepared
by a registered architect. This brochure contains proprietary and confidential information that is the property of Best Western International, Inc.
This brochure and its contents, including the architectural designs and drawings, may not be copied, reproduced or sold in any manner whatsoever.
Each Best Western hotel is independently owned and operated. Best Western and Best Western marks are service marks or registered service marks or
Best Western International, Inc. © 2010 Best Western International, Inc. All rights reserved. Job # 500.2042.09 05/2010

Hotel Prototypes by Best Western

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