Surviving and thriving in the new economy facing the reality of a transforming business world - benoit montreuil 2010-10-14

Surviving
and
Thriving
in
the
New
Economy

Facing
the
Reality
of
a
Transforming
Business
World

Benoit
Montreuil,
P.E.,
Ph.D.

Canada
Research
Chair
in
Enterprise
Engineering

CIRRELT
Interuniversity
Research
Center
on

Enterprise
Networks,
Logis<cs
and
Transporta<on

Faculty
of
Administra<on
Sciences

Université
Laval

Québec,
Canada

Benoit.Montreuil@cirrelt.ulaval.ca

Version:
October
14th,
2010
Benoit
Montreuil
©
2004-‐2010

Benoit Montreuil © 2004-2010

Surviving Thriving in the New Economy
Facing
the
Reality
of
a
Transforming
Business
World

• A road trip in this transforming business world
• Through a portray of the new economy’s
four characterizing quadrants

•  Aiming to spark the required adaptation of
your world view, mental models, mind maps
and fundamental paradigms


The four quadrants of the new economy
Understanding the transformation so as to be better survive and thrive

Benoit Montreuil ©© 2004-2010
Benoit Montreuil 2004-2010

The first quadrant of the new economy

Global

Benoit Montreuil ©© 2004-2010
Benoit Montreuil 2004-2010

Global

Clients, partners and competitors
from around the world


Global

A flattening world

Global
Ubiquitous interconnectivity

Global value chains

Global

Local,
Regional,
Global

Global

Source: http://europa.eu

Free trade zones

Global

Product localizing

Global

Ethics and Equitability

Global

Environment and
sustainable development

Global

National
Legislations Trade groups
organizations
and
certifications

World Regional International
organizations organizations
Supranational

National

State or province

Locality: towns, regions

Benoit Montreuil © 2007-2010 Benoit Montreuil © 2004-2010

Global
•  Clients, partners and competitors
from around the globe
•  A flattening world
•  Ubiquitous Interconnectivity
•  Global value chains
•  Local, regional, global
•  Free trade zones
•  Product localizing
•  Ethics and equitability
•  Environment &
•  Legislations & certifications


The second quadrant of the new economy

Global
Digital


Digital

eBusiness

Digital
SecondLife
Virtual communities

YouTube

FaceBook

LinkedIn Benoit Montreuil © 2007-2010

Digital

CISCO TelePresence http://www.cisco.com/en/US/products/ps7087/prod_view_selector.html

Telepresence & virtual enterprises

Digital

Virtual marketspaces
and business webs

Digital

Mobile technologies

Digital

Source : http://www.microsoft.com/streets/ProductDetails.aspx?pid=001

Connective technologies
GPS, RFID, Web, ambient intelligence

Digital

Live traceability and visibility

Digital

Miami Beach broker Maria Gomez uses an attractive bot virtual agent to sell condos in Miami Beach
Source: http://blog.sellsiusrealestate.com/residential-real-estate/robot-sells-condos-on-miami-beachs-millionaire-row/2006/08/09/

Virtual agents

Digital

http://www.management-cockpit.net

Real time piloting

Digital

Photo: NewsCom.com, Sherwin Crasto

Digital outsourcing

Digital

Open Source

Les grandes facettes de la nouvelle économie
Digital
En saisir la nature et les impacts afin de mieux se préparer à prospérer


The third quadrant of the new economy

Global
Digital

CoopeRRve



Coopetitive


Source: cowlesgallery.com

Coopetitive


Lenovo production plant in Beijing : http://msnbcmedia.msn.com/j/msnbc/Components/Photos/050519/050519_china_silicon_hmed5p.hmedium.jpg http://www.lenovo.com/products/us/en/

Coopetitive


Source: www.thornhillgm.com Source: http://bayview.toyota.ca/

Coopetitive


Coopetitive
2010


Free video calls on Internet with Skype!

Coopetitive
2010


1.  In 2004, LEGO invited 4 expert users, master-
builders,
to help design the Mindstorms product
2.  A year later, 10 more joined to test what had been
developed. Recently, 100 more spots opened up,
for which nearly 10,000 people applied
3.  Next, LEGO invited major corporations and
organizations to join the developer’s circle.
4.  LEGO events: to BIG ROBOT ON CAMPUS!
5.  A social media network has inevitably sprung up
around MINDSTORMS NXT users
6.  There are the Mindtsorms blogs such as Nxtbot and
bNXT
7.  LEGO product drives us to create or co-create.
8.  Not just build our own robots or our own code for
the bots but communities and events, such as the
First Lego league International

Coopetitive
Source: http://johnbell.typepad.com/weblog/2006/09/3_ways_lego_lea.html
2010

The fourth quadrant of the new economy

Global
Digital

CoopeRRve
Turbulent


http://www.exefind.com/free-wild-nascar-screensaver-P28756.html

Change your time frame by an order of magnitude:
From years to months to weeks to days to hours to minutes to seconds

2007-2010

Web source: Doctissimo – image bank: London, San Marin Lane Hotel

2007-2010

Turbulent
2007-2010


Space

Vehicles Electronics

Bio

Nano Turbulent
Benoit Montreuil © 2004-2010 Benoit Montreuil © 2004-2007
Sources: Science-et-vie.com et Encyclopedia Universalis


Turbulent


Alcoa veut acheter Alcan
7 mai 2007 - 07h19 LaPresseAffaires.com
Michel Munger
Le numéro deux de l'aluminium, Alcoa (AA) lancera
mardi une offre hostile afin d'acheter le numéro
trois Alcan (AL) pour 73,25 $ US par action.
www.stockhouse.com

ALCAN ALCOA

Turbulent


www.washington.edu

www.esoturio.de

www.desertratdemocrat.com www.osha.gov/as/opa/911/

Turbulent


www.bostonharborsailing.com/images/j29a_big.jpg
www.solarnavigator.net
students.resa.net/milewski/rowing3.jpg

Turbulent


http://perso.orange.fr/pgj/hubble/2003-13-a-web.jpg

Turbulent
2004-2009


Global
Digital

This
impacts
every
enterprise
in
the
world

CoopeRRve
Turbulent

2004-2009


•  Clients, partners and competitors
from around the globe
Digital

•  A flattening world
•  Ubiquitous Interconnectivity
•  Global value chains Global

•  Local, regional, global
•  Free trade zones
•  Product localizing
•  Ethics and equitability
•  Environment &
•  Legislations & certifications
This
impacts
every
enterprise
in
the
world

CoopeRRve
Turbulent


How to profit from
a better understanding
of the transforming business world

1.  Review systematically your business world view
1.  When pertinent, adjust the portray to suit the evolving reality
•  Challenge both the quadrants and their characteristics
•  An unrealistic portray can dangerously mislead you
2.  Make sure you can sign the portray as the best you can draw
3.  Write, illustrate and deliver it so that your team makes it its own
4.  Remember that the portray will get obsolete, so get back to 1.1


How to profit from

2.  For each each key facet of your business world view,
assess its impact on your business
1.  Find hard facts pertinent to your business
2.  What are the opportunities and threats for your business?
3.  To which degree are you ready to face the music?
What your strengths and weaknesses? Leader or laggard?
4.  In which way does it challenge or alter your mental models,
mind maps and fundamental paradigms ?


How to profit from

3.  Consider the big picture, integrating all its facets,
to assess the overall impact on your business
1.  Make a brief, realistic, vivid, easy-to-understand synthesis.
2.  Co-create and share this synthesis with your team.
3.  What is its holistic meaning for your business and yourself?
•  Overall threats and opportunities, weaknesses and strengths
•  What are our key gaps?
•  Are we leaders, middle of the pack, or laggars
where it is going to really count?
4.  In which way does it challenge or alter your mental models,
mind maps and fundamental paradigms ?


How to profit from

4.  Engage in adapting your business and in innovating:
relentlessly, now and forever

1.  Be creative:
What adaptation and innovation can you imagine
in terms of product, service, solution, process, business model
that could enable your business to survive and thrive?
2.  Explore:
Road test potential adaptations and innovations, through
simulations and pilots, learning from both successes and failures
3.  Go for it:
Deploy best fit adaptations and innovations:
well, fast & global


How to profit from
5.  Execute smartly anytime anywhere
1.  Every single action and decision you take matters
•  Make sure you keep in mind your learnings and leverage them
•  Be disciplined, keep stretching yourself and your team
2.  Everyone matters
•  Enable, leverage and stimulate every stakeholder:
client, team member, supplier, partner…
3.  Always sense, learn and share
•  Exploit every occasion to push your frontiers,
to challenge and expand your world view
4.  Have fun and stimulate passion
•  People make the difference
•  Help your people have a great life and thrive
•  They will help your business survive and thrive


Conclusion

I like to see the transforming business world
as offering a wealth of challenging opportunities

We must not fear of reinventing ourselves
so as to better thrive: adaptability is key to survival

Going solo is often too slow, costly and risky:
Networking with partners must become a way of life

We need more than hard work,
it has to be smart, engaging & fun


Surviving
and
Thriving
in
the
New
Economy

Facing
the
Reality
of
a
Transforming
Business
World

Benoit
Montreuil,
P.E.,
Ph.D.

Canada
Research
Chair
in
Enterprise
Engineering

CIRRELT
Interuniversity
Research
Center
on

Enterprise
Networks,
Logis<cs
and
Transporta<on

Faculty
of
Administra<on
Sciences

Université
Laval

Québec,
Canada



Surviving and thriving in the new economy facing the reality of a transforming business world - benoit montreuil 2010-10-14

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