Turismo, marketing, tendencias, turismo de reuniones, incentivos, convenciones, cancun, riviera maya

1. HelmsBriscoeMeeting Industry Trends2011 September 10, 2010

3. Market Conditions

4. Key Meeting Industry Trends

6. Cancun Production

7. % Revenue Per City

8. Destination Partner Cancun is a Preferred Partner with HelmsBriscoe As of July, 2010 – December, 2011 Unique access to associates Exposure via marketing, events & education Host of “MOMs” conference November, 2010 HBs ABC in January, 2011 January 5-7, 2011 - Gaylord National

9. Market Conditions

11. Contrary to popular belief, the global economy is in recovery

12. GDP has rebounded around the world Global GDP Change Source: Oxford Economics

13. Global Private Consumption Change Source: Oxford Economics And consumers are buying more

14. Total retail spending now at pre-recession levels, except in Japan and the US. Retail Spending Monthly--Last Six Months—Indexed to 2007 2007 Level Source: Oxford Economics

15. Business confidence continues to rise while its rate of growth has slowed considerably Business Confidence Last Six Months—Year-Over-Year Change Source: Oxford Economics

16. Hotel performance is on the rise & increasing occupancy is driving recovery Global Industry RevPAR Change Constant USD—Year-Over-Year Change Source: STR Global; Smith Travel Research

17. But…overall occupancy is still well below pre-recession levels Occupancy By Region July YTD—Last Four Years (2007 – 2010) Source: STR Global, Smith Travel Research

18. Most key countries have increasing occupancy, but most well below 2007 Occupancy By Selected Countries July YTD—Last Four Years (2007 – 2010) Source: STR Global, Smith Travel Research

19. Last year’s US occupancy was the lowest since the early 1970s US Occupancy July YTD Source: PWC; Smith Travel Research

20. The US has sold about the same number of rooms as it did prior to the recession US Industry Rooms Sold Last Three Months Ending July YTD Source: STR Global

21. After declining for a record 17-monthsaverage rates are beginning to rise Global Industry Average Rate Change Constant USD Source: STR Global

22. Average rates are still depressed in most countries Average Rate By Selected Countries July YTD—Last Four Years (2007 – 2010) Source: STR Global, Smith Travel Research

23. Over the last three months, nearly all segments posted gains in average rate Global Industry Performance By Industry Segments Last Three Months Ending July 2010 Source: Smith Travel Research

24. Occupancy has been strong across most segments, especially over the past three months Global Industry Occupancy By Industry Segments Last Three Months Ending July 2010 Source: Smith Travel Research

25. The growth in demand is the result of increasing transient and group business US Upper Tier Demand Change By Consumer Segment 28-Day Moving Average Source: Smith Travel Research

26. Average rate is now rising for both group and transient US Upper Tier Average Rate Change By Consumer Segment 28-Day Moving Average Source: Smith Travel Research

27. The last three months have seen many key cities at near sell-out levels Occupancy By Selected Markets Last Three Months Ending July 2010 Source: Smith Travel Research

28. In the last three months, nearly all key cities had an increase in ADR Average Rate Change By Selected Markets Last Three Months Ending July 2010 Source: Smith Travel Research

29. Outlook

30. The road ahead is still likely to be rough

31. Global and US leading indicators have flattened or declined - soft patch ahead Economic Leading Indicators Source: Global data from Organization for Economic Cooperation and Development (OECD); US data from Economic Cycle Research Institute (ECRI)

32. Not surprisingly, travel intentions also appear to be slowing US Travel Intentions Diffusion Index, 4-Week Moving Average Source: US Travel Association

33. Economic growth is expected to strengthen in 2011 and 2012 GDP Change Annual Percentage Change Source: Oxford Economics

35. ADR is beginning to recover

36. Continued volatility of airline industry

37. A more difficult second half of the year may be in store

38. A 1 in 4 chance of a US double-dip recession

39. Odds are greater for another European recession

40. Solid overall long-term economic and industry recoveryStronger 2011 Much stronger 2012

41. Key Meeting Industry Trends

43. Shorter booking windows

44. Increase of multi-year contracts

45. Larger cities stealing share from smaller cities

47. Greening of meetings – impacting buying decisions

48. Corporate social responsibility – impacting buying decisions

49. Technology resources and accessPrevalence of social technology use at meetings Streaming video Internet access

51. Smaller incentive meetings with less “flash”

52. More individual incentives vs. group

53. “AIG” affect still alive but waning

54. Focus on ROI/ROO/ROM

56. Focus on bottom line

57. Reduced sponsorship

58. Declining exhibitor attendance

59. Redesign of exhibition formats

60. Shorter/smaller shows

61. Appointment driven

62. Hosted buyer model

63. Increased outsourcing of core services

65. Exhibitors are adopting and seeking new engagement points from show organizers including year round promotion, virtual events, and online tools for attendees

66. While impact of the recession has been far reaching, exhibitors remain committed to trade shows, and are planning to increase trade show investments when the economy recovers

68. NBTA – more group & procurement focus (SMM)

69. MPI – tradeshows in flux

70. Increase in co-locations i.e. PCMA & AIBTM MPI & IMEX AM

72. There is a net increase in expected attendance at off-site meetings in 2010 and 2011 versus 2009

74. Meeting Planners Intention Survey www.pcma.org/Resources/Research/MeetingPlannersIntentionsSurvey.htm

75. Q & A

76. Thank you David Peckinpaugh dpeckinpaugh@helmsbriscoe.com 858-385-2710