1. Discussing technical considerations
When creating the advertisement we need to take many technical aspects into consideration as a
team we have decided on the following discussed although changes may occur during the project.
The file format that we are going to go with is MP4 as this is the most used video file format to date
and can be used for things such as YouTube streaming, IPod and IPad viewing, importing onto a disk
etc. it is also one of the smallest video file formats to date which makes it great as the quality that it
comes out with is outstanding, No information is lost in lossless compression. Lossy compression
reduces bits by identifying unnecessary information and removing it. The process of reducing the
size of a data file is popularly referred to as data compression, although it’s formal name is source
coding. Compression is useful because it helps reduce resources usage, such as data storage space or
transmission capacity. We could use this if the file size is too big for the disk and put a command into
the files to decompress the file when in use it would also be able to be used to transfer the file for
download so that the file is a lot smaller in size and quicker to download for those who wish to do
this. Streaming media is multimedia that is constantly received by and presented to an end-user
while being delivered by a provider. A client media player can begin playing the data (such as a
movie) before the entire file has been transmitted. This is the case with the website YouTube when
we can upload the file to the servers and the audience can view it as it streams to them, we could
also do this on the website by adding a video streaming file to the website allowing it to stream
without the viewer having to download the whole video before viewing. Media player is a term
typically used to describe computer software for playing back multimedia files. While many media
players can play both audio and video, others focus only on one media type or the other. Such
players are known as either audio players or video players and often have a user interface tailored
for the specific media type. If we were to use this for viewing towards an audience for say a
presentation we would use windows media player as it can play both audio and video and is one of
the fastest for processing the video without stuttering and video quality loss, down to the fact we
have used MP4 makes it easier for anyone else viewing the software as many people has windows
media player on their computers, but if they do somewhat use another preferred video player MP4
is a very compatible software type down to its popularity. Here is a list of video file formats that can
be used if we wish to change in the future.
.AVI (Audio Video Interlaced):
This is a long-time standard developed by Microsoft and has been around as long as digital video
has. .AVI files (particularly when uncompressed) tend to be HUGE, way too big for the internet. AVI is
more for the beginning of a video project, not the end. In that sense, it is not really a sharing format.
They'll slide into just about any video editing program and the quality is still high enough to be a
master clip.
AVI is windows-based and is virtually universal. Problem is, not all AVIs are created equally and you
can still run into compatibility issues. AVI is what's known as a container format, which means it
contains multiple streams of different type data, including a control track and separate video and
audio streams. Now, what streams inside the container is not necessarily the same from one avi
video to the next as the codecs used for compression can vary.

2. AVCHD (Advanced Video Codec High Definition):
AVCHD (.mts) is a high end, high-definition (HD) format originally developed by Sony and Panasonic
for HD home theater systems. It's not a sharing format for the web because it is so huge, but it has
become very common as a lot of newer HD camcorders record in this format. Video in this format
would be for the beginning of your video project and serves as a master clip you would use to edit
with.
AVCHD is in its infancy as a format and since it's still fairly new and compatibility with certain video
editing programs may be an issue. Some video editing software applications have begun to support
this format but many of cannot handle it well yet. Additionally, playback of AVCHD files requires
speedy CPUs and a sufficient amount of RAM. That makes this format a little difficult to work with
but it maintains high quality. As time goes by, it will no doubt become easier to use.
WMV (Windows Media Video)
A .WMV file indicates a windows media video file. Windows Media Video is used for both streaming
and downloading content via the Internet. Microsoft's Windows Media Player, an application
bundled with Windows operating systems, is built for WMV files. WMV files are tiny. WMV will give
you one of the smallest final file sizes. As you might expect, this means they are compressed so
much they really do not look very good. In fact, I'd say the resolution is pretty crummy. But a tiny file
size can be a real advantage for some things. If you get an email with an actual video attached
instead of just a link to a video, it is probably a wmv file. They are the only ones small enough to
attach to an email.
.MOV:
.MOV is the file extension used to identify an Apple Quick Time Movie. .MOV is an extremely
common sharing format. It is considered one of the best looking and it does look great but the files
sizes are big. QuickTime hasn't been a Mac-only program for quite some time. QuickTime versions
and players exist on almost all PCs. Some people argue that QuickTime is far superior to similar
Windows based applications and I personally would fall into that camp. The vast majority of the
videos I personally upload to the web are QuickTime format, followed by MPEG4. If you see a video
file on your computer labeled MSWMM, be aware that this is a windows movie maker project file
and not a video or movie file designed for sharing.