Client proposal for creative media digital video

Ben Turner Task 1-Client Proposal for ICT Digital Video 12/9/12
For my digital video project I have decided to do short video piece on promoting the ICT
Suite department for the CAMSFC (Cheadle and Marple Sixth Form College) where it will
summarise what is happening within this area and how the staff maintain very good
learning standards as well etcetera.
The main intention behind the digital video is to promote the Creative-Media BTEC National
Diploma Double Award Level 3 course where I will be describing and explaining in detail
what is involved with this course subject area and my own experience from doing the course
so far.
Promotional videos are used to advertise something that is either being sold or supported
by a representative of any kind of business whether it would be a learning environment or a
shopping centre etcetera.
They can be used for publication on the WWW (Worldwide Web), user generated content
where other people get to comment on the video, viral marketing is where the video gets
exposed to a wider range of people and DVD or CD can be used for broadcasting to
members of the public that is relevant towards the target audience.
Here are a few examples of how the CAMSFC (Cheadle and Marple Sixth Form College)
promote and sell their learning environment:
Cheadle & Marple Sixth Form College - YouTube

The main purpose of the college is to ensure that support is accessible to students who need
it, to provide a wide range of diverse course subjects within any area you can think of
whether it would be ICT, English or Maths etcetera where students get a chance to amplify
their course programme with enrichment in order to enhance their own reputation’s as
individual students. It also provides a lifetime opportunity for students who are considering
university as well.
Cheadle & Marple New DVD - YouTube
It obviously states its own slogan which is “Working with you to succeed” where both
campuses provide a more relaxed atmosphere where you get to establish working
relationships with friends and teachers. You get to manage your own timescales in order to
complete all of the assignments that are provided by the teachers where this means taking
more responsibility for your own learning. The college never judges people on any grounds
whether is religion or sexuality etcetera and the environment is user friendly towards
anyone who is involved within the college. In addition to this, it also explains that all lessons
are never the same because you are doing many different things in each lesson such as,
speaker notes and writing etcetera.

Cheadle & Marple - 5 reasons to go - YouTube
As reiterated from the 1st
video it offers a wide variety of course subjects whether that
would be from AS to A levels, vocational and options provided for all abilities. As a whole
the college is a relaxed, adult learning environment which offers mutual respect to
everyone. They also utilise the time to support your own individual learning needs in order
to helps students into succeeding within their course subjects. In addition, they also have
teachers who have a mixture of academic and industrial experience in which they can
clearly identify how to prepare you for your future. Furthermore, all of the success all comes
down to the performance of representatives within both campuses of Cheadle and Marple
Sixth Form College and the students themselves in order to achieve the best qualifications
as possible so that they can have better career prospects.

Stockport College Music Video 2009 - YouTube
The overall aim for the Stockport College is to enable students to open and expand their
minds on their own learning and career prospects where the college was given full approval
from the legendary singer CandiStaton to put together a back tracking video in order to
display their own talent.
Stockport College Apprentices – Plumbing and Electrotechnical Students
- YouTube

This video particularly looks into two prospective members within the Plumbing and
Electrotechnical subject areas where it describes and explains how they initially got into
doing these courses at Stockport College and how much experience has been gained from
studying these subjects as well.
Viral Marketing:Is a method that is particularly suited and the internet due to its
instantaneous nature which encourages people to pass on the message to colleagues,
friends or family as they would notice it to be relevant.
There are two types of viral marketing. The first one is the initial classic sort where the self-
amplifying cycle occurs due to the marketing of the product. For instance, Hotmail or
YouTube are the kind of online messaging applications that are used in order to expand on
the target audience for a certain media product meaning that more people use it the more
reputable a media product becomes as a result. The second once has seen a development
over the last few years and which is a marketing campaign that is exposed but not related
towards the media product itself.
Shepard Fairey’s poster of Barack Obama was everywhere because people chose to spread
it. It is viral marketing because it made an argument as a visual one for a candidate.
The main advantages of viral marketing are that socialising and networking has become
more adjacent towards people which means relatives and friends are able to simple gain
access to each other on the net. It is cost free for any promotional business transactions.
The timescale of the viral marketing and the resources are available. In this section for
marketing once a person contacts their friends or relative it develops a wider target
audience or interested consumers of a media product, so therefore it will produce more
revenue from the advertisement.
The main disadvantages of viral marketing are that you can be associated with groups or
people who you don’t know where the success of the viral marketing depends on the
transfers of messages from person. You may receive spam threats if the viral marketing
campaign is set out wrongly this can lead to significant spam issues. Being derived from
making only financial-based offers. The value of the brand can also suffer do to this
happening as well.
WWW (Worldwide Web): Is a global-based network which is well-known as the `internet`
where it comprises of webpages that can be accessible to the users via web browser. The
internet represents the network of networks where all the information is situated. The kind
of features within the internet include Telnet for Windows, FTP (File Transfer Protocol),
Internet Gaming, IRC (Internet Relay Chat) and email is all part of the internet but does not
represent the Worldwide Web.

The HTTP (Hyper-Text Transfer Protocol) is a technique that is used to transfer webpages
onto your computer. So if you consider hyper-text as a word or a phrase this means that it
contains a link that can be accessed to another website. All of the webpages are written in
HTML (Hyper-Text Mark-Up Language) which is part of the HTTP.
The main advantages of the Worldwide Web are that almost everything can be accessed by
anyone who is using the internet. It enables businesses to integrate their own website as
part of the overall business strategy. Prospective companies are more likely to sustain their
presence as an online business. You can also build a foundation of friends and have a good
rapport with them as well. In addition to this, there is also beneficiary of having all
communications being obtained via emails where you can immediately type out the email,
send it and it will usually appear within the users email inbox.
The main disadvantages of the Worldwide Web are whilst accessing some sites you may see
pop-ups which can be very distracting towards the user and they may not want to revisit the
website. Not all of the information on the internet is factual. Certain websites contain error
messages that states that the website no longer exists. The download speeds may be at a
snail’s pace meaning that it is extremely slow. Furthermore, people can misuse the term
social networking in order to write random comments that might offend other people.
DVD (Digital Versatile Disc): Where it can also stand for `Digital Video Disc` but due to
various ways of using a DVD the word versatile would be best suited for this terminology.
It looks like a CD (Compact Disc)which has high-capacity optical disc but can obtain much
more information. While a CD can store from 650 to 700 MB (Megabytes), a single-layer,
single-sided DVD can store up to 4.7 GB (Gigabytes) of information whether its music,
images or videos etc. This means that a massive computer application or full-length movies
to be obtained on a single DVD disc.
The more amplified DVD formats are even more fascinating. There is a two-layer standard
disc that doubles the capacity of the whole DVD to 8.5 GB. These discs can also be double-
sided in which ramp up to a maximum storage disc space of 17 GB which means that this
type of DVD is able to hold up to 26 times more data than a CD can hold! So in order to read
the DVDs within your computer you need to have a DVD-ROM (Digital Versatile Disc-Read
Only Memory) disc drive.
Fortunately enough, DVD players can also read CDs. So in order to play DVD movies on your
computer you will need to have a graphics card with a DVD-Decoder in which most
computers will now have. In relation towards my “ICT Digital Video Project for Creative
Media” I will be

The main advantages of a DVD are that it maintains high quality within the motion picture
which means unlike the VHS (Video Home System) as related to a video cassette it is able to
run the movie without any jumps or pauses within the film. A DVD can hold up to 4.5 GB in
comparison to a CD that holds up to 700 MB meaning that it becomes more expansionable
in terms of adding files to the DVD which results into less money to be consumed for the
DVD products.
The main disadvantages of a DVD are that with a DVD+R platform you cannot record or
overwrite the data that already exists on the DVD. Some discs have more amplified disc
space of up to 17 GB’s, so therefore a standard recordable DVD would not be suitable for
that kind of scale of disc memory for any multimedia features that are involved within the
disc. Furthermore, if you were obtaining data for a kind of project that continues to change
on a regular basis then the best resource to use is a removable flash drive which recognised
as the USB (Universal Serial Bus) in which this can be used to carry around at anytime
whether you are operating with it within a working environment or at home.
A presentation is to do with the practice of viewing or explaining the content of a topic that
is related towards the target audience or a learner. Presentations can vary within many
different forms such as, sales, informational and motivational presentations. In addition to
this, you may undertake the following for a presentation:
First Encounters
Interviews
Briefings
Status Reports
Image-Building
Training Sessions
Even though some may perceive presentations in a business meeting context, that are more
often than not occasions when this has turned out not to be the case. For instance, a Non-
Profit organisation is presenting the need for capital fund-raising campaign in order to
benefit the victims of a recent tragedy; a school district manager presents a program to
parents about the introduction of foreign-language instruction in the elementary schools; an
artist that is demonstrating decorative painting techniques to a group of interior designers;a
horticulturist shows garden club members or homeowners how they might use native plants
in the suburban landscape; a police officer addresses a neighborhood association about
initiating a safety program.
Presentations can also be categorized as vocational and avocational. In addition, they are
expository or persuasive. And they can be impromptu, extemporaneous, written, or
memorized. When looking at presentations in the broadest terms, it's more important to
focus on their purpose. There are three basic purposes for giving oral presentations:

1. To inform
2. To persuade
3. To build good will
The main advantages of a presentation are that it can become more versatile where a
PowerPoint presentation can be put into either an individual or a group of people or indeed
with being a large gathering of people within conferences etc.
You can distribute copies of your presentation towards the people that you are presenting it
to which means that do not need to memorise what you say.
Displaying a professional approach is a key factor towards making a good or very good
presentation.
You do not necessarily need to memorise the points that you are putting across. The bullet
points within the slides act as like a guide to support every point that is made within the
presentation.
A good presentation contains an Agenda, the main slides and a summary slide - then end.
This ensures you cover the key points.
Presentation can contain photos or indeed video or sound files to illustrate the points made.
This can make the presentation more interesting for the viewers.
The main disadvantages of a presentation are that presenting subjects that are personal
where this could be deemed as `impersonal`if you were presenting it towards a single
person.
The downfalls that might be encountered when preparing a PowerPoint presentation
include the lack of necessary skills needed. Although most people do not find the
PowerPoint program difficult to use, it still requires a certain set of skills to effectively create
a successful presentation. Individuals with little or no computer experience may find it
difficult to use.

Compression is to do with files being reduced to a smaller size where for instance, a ZIP file
is a file that has been reduced to enable it to be sent quicker or to take up less memory
space. To download and expand the file again you would need to use a software application
called `WinZip` that can be used.
The main advantages of compression are that you can attach several files towards your
emails in order to help out the situation. As a result, of file compression it frees up more
disk space on your hard drive.
The main disadvantages of compression are that if the computer speeds are poor it would
be more time-consuming to reduce the file sizes within your PC. Also if you compress the file
too much the quality will be detracted from the content of the files.
Digital file formats because of all the different manufacturing companies there are many
different digital file formats most are compatible with different playing systems but
sometimes you need to use conversion software. Different file formats will have been
compressed to a lesser or greater extent. So larger files have better quality but take longer
to send and take up more memory space and smaller files have less quality and less space.
Common digital file formats include:
.avi (Microsoft Universal based format)
.flv (Flash video by Adobe) This is an extremely common format of a small size so
its easier to send and store and is compatible for most players.
Dv (Digital Video) which is a large file that is mostly used in the editing process of
film making because it compresses each individual frame to make it easier to make
cuts.
.wmv (Windows Media Audio Video File) This is a very common Microsoft based
file compatible with nearly all PC’s.
MSWMM (Microsoft Windows Movie Maker) which are very large files not usually
used for sharing so would need to be converted to files such as, Flash or AVI.
The main advantages of digital file formats are that if modified efficiently the file will be
reduced significantly in terms of size, therefore it will become more easier to upload them
to the web. Sifting out file extension is relatively simple where you just type in the dot and
then the file extension so that it displays all of the files related to a particular format.
The main disadvantages of digital file formats are that if you do not effectively reduce the
file size it will become much bigger meaning that it will eat into more of the timescale for
uploading the file content to the web. If the file format corrupts and you do not have a copy
of that file you will not be able to retrieve it.

Streaming methods can involve many different ways of protecting and showing digital
videos towards the public. For instance, movie studios are trying everything that they can to
control the distribution of digital videos by protecting their revenue through digital rights
management and in more extreme cases it may also need litigation which means that you
have to go to court where the magistrates will determine the verdict of the validity of the
digital video. Videos can also be streams live online such as the freefootballtv.com website
enables registered members to watch any game related to their favourite football club.
Another example of live streaming can be formed as a well-known online videoplayer for
example, the YouTube website shows the process of uploading and buffering where it have
a mini dotted circle as displayed within the centre of the video player screen the Cristiano
Ronaldo - Tested To The Limitvideo so that it can be viewed by the users of the site.
The main advantage of streaming methods isthat if the computer speeds are high this
means that video files tend to uploaded more swiftly and quickly so that users can gain
instant access to the video.
The main disadvantage of streaming methods is that if the computer speeds are not fast
enough you have to wait around for the whole of the file to be downloaded meaning that it
will be very off putting for the users of the video.

Data Transfer Rate is where files containing information can be transferred between
computer related devices in which this can be sometimes referred to as Throughput. It can
be more often than not be expressed in kilobits or megabits per second. It may also be
expressed as kilobytes or megabytes or KB/sec and KB/sec. Bits are often abbreviated in
lower cases whereas Bytes make use of the upper case of letters. Here are the list of the
kind of data transfer rates below:
1,024 bits = 1 kilobit (Kb)
8 kb = 1 kilobyte (KB)
128 KB = 1 megabit (Mb)
8 mb = 1 megabyte (MB)
1,024 KB = 1 megabyte (MB)
128 MB = 1 gigabit (Gb)
8 gb = 1 gigabyte (GB)
1,024 MB = 1 gigabyte (GB)
The main advantage of Data Transfer Rate is that computers with amplified file transfer
rates and the internet transfer rates are able to instantly distribute files very quickly over
the internet.
The main disadvantage of Data Transfer Rate is that when computers freeze up the process
of distributing the file rates become slower.

File Size can be known as the amount of data that is obtained within the file itself. It can also
be related to how much content is included within a single file for instance, a word
document such as, the analysis of the GAME website is about 6.6 MB due to a combination
text and images being integrated within the document.
The main advantages of file size are that it can be significantly reduced when converted to a
different format. You can easily attach file that are to about 10 MB’s or maybe more when
added files to an email that is been sent to someone else.
The main disadvantages of file size are that some web software applications do not allow
being file sizes to be sent over the internet for example, Hotmail may only allow up to a
maximum of 25 MB’s worth to be sent across towards other recipients.

Media Players are the ones that enables the functionality of digital videos and audio content
where it can include the following:
Flash Player (Is distributed by Macromedia where this is an important piece of
media software kit in order to run any .swf files within a web browser. The name
player defines it already as it plays back the files that have been produced by the
authoring application such as, Adobe Flash Professional CS4 which has recently
been upgraded to CS5. Initially the flash player was used to show 2-dimensional
vector animations but has become well-known for creating rich internet
applications, streaming audio and video)
QuickTime (QuickTime is developed by Apple Inc. where it can be played through
many different formats such as, MP3, MPEG and MPEG-4 etc. It can also involve
the compatibility of the kind of media types for instance, digital video, media clips,
animation, text and music are among the few types of media that is used within
this kind of player. It is also available for Mac and Windows operating systems)

Windows Media Player (Is a type of media player software for Windows that is
taken from Microsoft that plays a variety of audio, video and streaming formats
including MP3, WMA, CD audio and MIDI. Starting with Version 6.2 in 1999, the
Windows Media Rights Manager was added for securing copyrighted content)
The main advantage of the media players are that with recent technological developments
for instance, a smartphone device will enable to attract more consumers mainly all the time
with the features involved within the smartphone.
The main disadvantage of media players is that certain players do not have efficient
buffering in other words the computer may not have enough speeds to upload the video.

Digital Rights Management is commonly well-known as, DRM is a system that allows
protection to the utilised for certain media products. DRM systems are normally found
within music files and can be used to limit the number of times a file is distributed from one
media player to another or to confine a period of time in which a file can be played back.
DRM is usually located on the video media. A wide range of different DRM systems exist
today, including Apple's FairPlay and Microsoft's Windows Media DRM 10. It can also
involve the use of DVD within different regions within the globe where you have to follow
certain protocols in order to make the DVD operational within a particular region.
The main advantages of Digital Rights Management are that you have authority over how
you control and edit your own media content without have any other parties involved. You
can identify any accidental or malicious disclosures without it effecting the productivity or
collaboration of your work.
The main disadvantages of Digital Rights Management arethat you consumers of a media
product are very restricted to what content can and cannot be viewed. Having software that
no longer works due to the expiration date of the licenses within media products.

Client proposal for creative media digital video

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Client proposal for creative media digital video