PResentation given in Dubai October 29th on whether OTT players or incumbents have a better chance of capturing the market for Home Networking ans Smart Homes.

1. Home
networks
and
Smart
Homes
Finally
available
with
OTT
or
reserved
domain
of
Telcos
&
Cablecos?
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
1

2. Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
2

3. Agenda
• Vocabulary
• The
risk
according
to
IHS
Screen
Digest
• Smart
home
• Home
Network
• VerOcal
or
Horizontal
stakeholders
• Telco/Cableco
Assets
• Big
Data
• Conclusions
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
3

4. Some
vocabulary
• Connected
home
What
about
ge+ng
architects
involved
• Smart
home
instead
of
technologists?
Would
• Home
network
smart
paint
work?
….
(David
Berry)
• Home
cloud
• Connected
devices
• The
Internet
of
things
• Simplicity,
reliability
&
free
choice
• Connected
home
&
connected
individual
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
4

5. The
future
according
to
ScreenDigest
Risk
of
bypass
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
5

6. What
is
a
Smart
home?
• Security
– Fire
alarms
– Cameras
• Energy
– Smart
metering
• Comfort
– HVAC
+
lighOng
+
music
• Healthcare
– Monitoring
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
6

7. The
home
network
management
issue
• People
are
already
in
pain
…
– DLNA
isn’t
yet
a
reality
except
for
geeks
– IP
devices
just
don’t
always
see
each
other
• …
and
its
ge_ng
worse
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
7

8. PCCW
home
network
consulOng
offer
• Hong
Kong
incumbent
is
opening
a
new
consulOng
service
to
help
subscribers
with
home
networking
issues.
• Use
of
the
USP
of
being
local.
• PercepOon
of
value.
• This
is
a
first
step.
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
8

9. Home
network
verOcal
or
horizontal?
Android
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
9

10. Telco’s
sOll
have
assets
• Landline
used
to
be
the
heart
of
Telco
Strategy,
has
fallen
off
the
radar
screen,
but
it’s
sOll
there
with
it’s
huge
potenOal
– Eg.
Telstra’s
T-­‐Hub
from
Sagemcom
or
DECT-­‐ULE
• Would
you
prefer
to
get
you
TV
installed
by
EOsalat
or
by
Google?
• Telco’s
are
touchable!
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
10

11. Telstra’s
T-­‐Hub
2
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
11

12. InstallaOon
performance
Remote
STB
AcOons
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
© 2006-2012 MarinerOTT
age
networks
in
the
Partners. October
2012
12
bs@ctoic.net
-­‐
12
CONFIDENTIAL AND PROPRIETARY

13. Another
vendor’s
vision:
SojAtHome
Service
Provider
hot
line
Internet
&
connecOvity
Remote
Support
Voice
Service
Provider’s
network
Service
Provider’s
Box
Remote
Video,
games
&
MulOmedia
Monitoring
Remote
noFficaFons
Camera
Smart
Home
Smart
home
and
home
User’s
services
Remote
OTT
Special
focus
day
-­‐Dubai
User’s
home
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
13

14. Screenshot
from
the
Gateway
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
14

15. ADB’s
soluOon
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
15

16. Big
Data
is
relevant
here
to
• We’re
ge_ng
a
bit
fed
up
of
the
Big
Data
Hype,
yet
it’s
part
of
the
equaOon:
– ExponenOal
growth
of
connected
devices,
– Unpredictable
usage
palerns
within
the
home,
• The
ability
to
first
capture
this
data
is
criOcal
!?!
• It
must
then
be
linked
with
other
data
so
that
palerns
can
emerge.
• Number-­‐crunching
and
making
sense
out
of
petabytes
of
this
data
will
become
a
key
enabler
of
personalized
digital
services.
• OTT
players
have
an
edge
here.
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
16

17. In
the
end
• A
pure-­‐play
OTT
operator
– is
more
agile
without
hardware
in
people’s
homes
– may
have
global
reach
and
be
beler
at
Big
Data,
• but
is
is
useful
to
learn
how
Americans
behave
to
beler
serve
the
Saudi
market
for
example?
• A
Telco
or
a
CableCo
The
fact
that
there
are
many
devices
in
the
home
doesn’t
– Has
local
presence
imply
there
is
money
to
be
• customer
support
made
out
them
all
(HIS)
– Provides
the
home
gateway
• Must
bear
the
cost
and
cumbersome
maintenance
• can
monitor
proacOvely
within
the
home
(TR111)
• can
troubleshoot
• The
balle
for
the
home
was
about
viewership,
ARPU
and
churn,
OTT
will
also
make
it
about
freedom
and
ubiquity.
Smart
home
and
home
OTT
Special
focus
day
-­‐Dubai
Benjamin
Schwarz
networks
in
the
OTT
age
October
2012
bs@ctoic.net
-­‐
17

18. About
CTO
innova&on
ConsulOng
CTOiC offers: Content
operators
Technology
providers
Network
Operators
• Strategy
consulOng
• DisrupOve
business
modelling
• Quality
of
Experience
• RFx
management,
InnovaOon
• Audit
&
Risk
analysis
• Scenario
planning
• Int’l
benchmarks
• Training,
wriOng,
PR
Smart
home
and
home
CTO Innovationday
-­‐Dubai
OTT
Special
focus
Consulting Customer List
Benjamin
Schwarz
www.ctoic.net
age
networks
in
the
OTT
October
2012
bs@ctoic.net
-­‐
18