1. Evaluation
Ben Jackson

2. In what ways do your media products use,
develop or challenge forms and conventions
of real media products?
Codes and Conventions (Magazine Adverts)
 Large band name/logo
 Large centre image
 Release date
 Record label maybe a website
 Unique styles – Colours, Fonts, Layouts
 Individuality

3. Large artist name and album title to
attract the audience to the advert. Large artist name and title to attract
anyone who likes the band.
Large main Large main
image with a link image which
to the album likes with one
name which of the songs
some adverts use and also the
so that the symbol is that
audience is not of the band
confused. themselves.
Selection of songs Date of
on the album to release and
attract anyone any format its
who have heard available for
the songs before. purchase so
that anyone
Date of release can buy it.
and all the
formats available Selection of
for purchase are the best songs
usually always on by the band in
music adverts. case anyone
has heard
them before.
Website for the artist and a record
label which are always on an advert Record label is used as
like this so that people can give brand identity for the
reviews and check out other things albums they produce.
produced by the record label.

4. Large copy to
recognise
band name.
For my advert I decided to use an image of a
hooded figure which is appropriate to the name
Album reviews
of the band as the identity of the figure is not
to encourage
revealed, also due to the dark orientation of the
people to
figure the image will appeal to the genre of the
investigate the
music that I chose.
album.
Large main
The styling of my advert is very basic however it is
image to drag
effective as it is direct and to the point, it tells the
peoples
audience exactly what they need to know to find
attention to the
the artist and album.
advert.
Record label,
date and
The text and copy on the advert support the
website so
This is my advert and it conforms mysterious theme of the image as the style of
people can
with the conventions of other advert copy is rigid and has an old style to it.
look up the
by showing the name of the artist album on its
and the album, along with the release and see
record label, website of the band if the record
and the date of release of the The lighting effects on the main image promote
label are a
album, also the advert conforms to the mysterious figure to the audience and also it
good company.
genre representations due to the highlights the image to give the figure’s face a
colours of the advert which suggests darker effect, therefore implying the genre of the
a rock/indie genre which is the music to the audience.
genre of the music I have chosen.

5. Codes and conventions (Digi-Pack)
 Links to the advert for the album
 Links to the genre of the music via imaging, font
and colours
 Record label
 Individuality
 Song titles
 Image of the band (maybe)
 With thanks note (maybe)

6. Album title and artist name stand
out from the plain white
background due to the boldness of Large, bold and colourful album title
Very
the text and the red for some of the and artist name to make it stand
colourful
words therefore making it easier to out from other albums.
Not much digi-pack
know who the band are.
colour on the cover helps it
cover as it is grab the
effective the attention of
way it is as the an
colour on the audience.
title draws your
attention to Large
the digi-pack. provocative
image could
The instruments connote
in the image ‘bad’ a
and also the theme with
costumes of the music.
the band
suggest the No real
genre of the suggestion of
music the genre of Parental advisory logo is usually on
Large main image of the band on (indie/folk). the music on any album with a certain theme of
the front cover of the digi-pack this album music to it, however it could
applying to the conventions of digi- cover. connote ‘bad’ music.
packs.

7. This is my digi-pack it appeals to the codes and conventions of other digi-packs in many different ways, firstly
the genre of the music is represented straight away due to the dark colours of the digi-pack which means
the music is most likely rock/indie/gothic this theme is also conveyed through the image on the cover of the
digi-pack (Hooded figure) which also suggests mystery and darkness as you cannot see the figures
face/identity, this image links with the advert for the album as the same image was used for brand identity.
The genre of the music is also represented through the title of the album ‘This Is An End’ as it suggests gothic
music about death e.g. suicide, however this could be a subversion of what the music is about but that all
depend on what the music makes the listener think.
Behind the front cover is a thank you note which is
quite often seen on debut albums thanking
producers etc…, this note is written on a pathway
where a silhouetted figure is which could also
connote the idea of mystery.
On the rear of the digi-pack there are the track
names, a barcode, the record label, a copyright
logo and a website for the band, these are all
seen on any type of music album and therefore it
means that my digi pack conforms to the
conventions of other digi-packs.

8. Codes and Conventions (Music Video)
 Could be performance, Narrative or both
depending on the genre of the music
 Costume, lighting and props depend on
genre
 Camera positions depend on genre

9. My Frames Similar Frames
There is a link here
between the track and
the visuals of the video,
the track is: ‘This Is An End’
and in this frame the actor
is jumping from a bridge
and in this perspective it is
the end of their life.
In this frame the
representation of the artist is
that they are mysterious and
shrouded due to the way this
one sits and what he/she
wears.
The location is shown in this
frame due to the amount of
scenery that is shown, the
location from this frame is on
a path surrounded by trees.

10. My Frames Similar Frames
Costume and props are shown
in this due to the character
playing the guitar, also he is
wearing clothes that appeal to
the genre of the music (Shirt,
Jacket, Skinny Jeans)
My camerawork is shown in this
frame as it shows and over the
shoulder shot, which in the
video was orientated on the
hooded figures view therefore
it was rotated around the
figure too
A narrative is shown in this
frame of my video as it outlines
mystery in the video due to
the hooded figure whilst still
keeping to the theme of the
music

11. My Frames Similar Frames
This frame shown the genre of
the music in the video as
electric guitars are shown in
other music videos of a
rock/indie genre
Not many special effects
were used in the making of
my video however I used
some fading effects
between cuts to blend in
clips
For editing I used blends
and fades between some
clips and also at the end of
the video I used a fade to
black to add suspicion of
‘An End’.