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Executive Career Search Tactics   The Sales Approach to Career Success
Ben Hyman  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why This Seminar? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s so great about using the telephone? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUT…There are Roadblocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why “The Sales Approach”? ,[object Object],If you are looking for a job, you’re making the biggest sale of your life YOURSELF
Key Differences Between Sales Professional And Job Seeker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Doesn’t Everybody Do This? ,[object Object],[object Object],[object Object]
What you see above water is only a small part of the whole berg. Two-thirds of the berg remain underwater. The biggest iceberg on record was 208 miles by 60 miles, bigger than some small countries .   Unadvertised opportunities due to People Retiring Layoffs New Business Ventures Mergers and Acquisitions Current Job Openings
Before  Networking Phone Calls Research Reading Want Ads Sending Resumes Want Ad Websites Appointments Job Interviews Advertised Jobs Unadvertised Jobs Executive Recruiters
After Want ads Want Ad Websites Sending Resumes to blind ads Job Interviews Networking Interviews Networking events Phone Calls to prospective "customers" Research Unadvertised Jobs Unadvertised Jobs Advertised Jobs Face to face meetings Executive Recruiters
Where does the phone come into play during a job hunting campaign? Who are you?  Who Can You Help? How Can You Help? What is your ideal working environment? Gather Information Schedule meetings Follow up  Get Referrals Job Offers may come via telephone Interviews Networking Training On Site Research Goal of 1-2 meetings per day Calls to “nurture” new business relationships Why should someone hire you? Your Hired! Need a new job!
Know what to do: ,[object Object],[object Object],[object Object]
Attitude Shift LOOKING FOR A JOB LOOKING FOR A CUSTOMER EMPLOYED “ INTRAPANEUR” WANT AD CRY FOR HELP RESUME BROCHURE INTERVIEW SALES CALL FROM THIS JOB HUNTER TO THIS SALES PERSON
Your main goal ,[object Object]
The Key Equation: ,[object Object],WII FM? Why are you better than anyone else? I have an MBA! I was a Dept Manager! I Know C++  I graduated from Harvard I have a great resume! So What? How many people can do what you do?
 
 
 
Problems How Can You Help?
Competence Confidence Capable Understands My Business Not Hire Neutral Hire
If I hire you…….. ,[object Object]
Before you pick up the telephone for a job hunting campaign: ,[object Object],[object Object],[object Object]
Key Knowledge  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Knowledge  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Knowledge  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Knowledge  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you need to know about yourself? ,[object Object]
A Recent Wall Street Journal Article Concludes ,[object Object],[object Object]
Product Knowledge Includes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you LIKE to do? Whatever you would pay to do Someone’s being paid to do Why not you?
Customer Knowledge ,[object Object]
Key information includes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Also Consider ,[object Object],[object Object],[object Object],[object Object]
Where to Get “Customer Knowledge” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Prospect Dossier ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dossier Example  This side will have company information from your research This side will have your questionnaire that you will use help guide you to asking the questions about their needs They will be attached at the top with the two prong punch and fasteners
Your Territory Means: ,[object Object],[object Object]
The Map Exercise
Where can you find “prospects”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before you pick up the telephone ,[object Object],[object Object],[object Object],[object Object],[object Object],You have less than 30 seconds to capture his/her attention
You are looking for “Yes”s Talk with you over the phone? yes Answer questions about their business? yes Set up meeting to talk about mutual needs? YES Refer you to another company? yes Refer you to another person in their network? YES Advise you on what to do to get into his business/field/company yes Job Offer YES
Your Job Search May Look Like This YES yes YES yes yes yes yes yes yes yes yes yes yes YES YES YES yes yes yes yes yes YES YES YES YES yes yes YES YES yes yes yes yes YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
The 5 Keys to a Successful First Call: ,[object Object],[object Object],[object Object],[object Object],[object Object]
If You Are Calling Because You Need A Job You are calling for the wrong reason
You communicate the 3 “C”s ,[object Object],[object Object],[object Object],[object Object]
How you start your call depends on: ,[object Object],[object Object],[object Object],[object Object]
What is an “opening”? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goals of first call: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Opening: Want Ad ,[object Object]
Call opening – Referral My name is _________…..I hope that I haven’t caught you in a meeting……We haven’t spoken before…I was referred to you by ________; (He/She) know each other from _____and thought that you and I should meet. I have very strong skills in _________and _________felt that this might be of value to you and your organization. Even if you are not hiring now, I still think a brief meeting would be worth a few minutes of your time. Would _______ at __:___ work for you?
Sample Opening: Have an Idea ,[object Object],[object Object]
Transition Statement ,[object Object]
Now that you’ve gotten this far…. ,[object Object]
Ask Questions that ,[object Object],[object Object],[object Object]
Typical questions might include: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions you should NOT ask: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Another Phrase to get the prospect to talk: ,[object Object]
What if they insist on seeing a resume first: ,[object Object]
Here’s how it works: ,[object Object],[object Object],[object Object]
The information packet will consist of: ,[object Object],[object Object],[object Object],[object Object]
Key # 3 ,[object Object]
 
 
We have been trained to love stories. ,[object Object]
Use Stories That: ,[object Object],[object Object]
Provide a “link” with the previous call ,[object Object],[object Object]
...The Last Time We Chatted We Talked About...
What is “Alignment”?
When we “communicate” We use: ,[object Object],[object Object],[object Object]
When we “communicate” We use: ,[object Object],[object Object],[object Object]
When we “communicate” We use: ,[object Object],[object Object],[object Object]
When we “communicate” We use: ,[object Object],[object Object],[object Object],= = =
5 Steps for Getting Commitment: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Keys to Successful Calling: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Organized ,[object Object],[object Object],[object Object]
Things to bring with you: ,[object Object],[object Object],[object Object]
Other Steps To Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you think? Questions and next steps

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Jobhuntingnew 4 1 09

  • 1. Executive Career Search Tactics The Sales Approach to Career Success
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. What you see above water is only a small part of the whole berg. Two-thirds of the berg remain underwater. The biggest iceberg on record was 208 miles by 60 miles, bigger than some small countries . Unadvertised opportunities due to People Retiring Layoffs New Business Ventures Mergers and Acquisitions Current Job Openings
  • 10. Before Networking Phone Calls Research Reading Want Ads Sending Resumes Want Ad Websites Appointments Job Interviews Advertised Jobs Unadvertised Jobs Executive Recruiters
  • 11. After Want ads Want Ad Websites Sending Resumes to blind ads Job Interviews Networking Interviews Networking events Phone Calls to prospective "customers" Research Unadvertised Jobs Unadvertised Jobs Advertised Jobs Face to face meetings Executive Recruiters
  • 12. Where does the phone come into play during a job hunting campaign? Who are you? Who Can You Help? How Can You Help? What is your ideal working environment? Gather Information Schedule meetings Follow up Get Referrals Job Offers may come via telephone Interviews Networking Training On Site Research Goal of 1-2 meetings per day Calls to “nurture” new business relationships Why should someone hire you? Your Hired! Need a new job!
  • 13.
  • 14. Attitude Shift LOOKING FOR A JOB LOOKING FOR A CUSTOMER EMPLOYED “ INTRAPANEUR” WANT AD CRY FOR HELP RESUME BROCHURE INTERVIEW SALES CALL FROM THIS JOB HUNTER TO THIS SALES PERSON
  • 15.
  • 16.
  • 17.  
  • 18.  
  • 19.  
  • 20. Problems How Can You Help?
  • 21. Competence Confidence Capable Understands My Business Not Hire Neutral Hire
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. What do you LIKE to do? Whatever you would pay to do Someone’s being paid to do Why not you?
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Dossier Example This side will have company information from your research This side will have your questionnaire that you will use help guide you to asking the questions about their needs They will be attached at the top with the two prong punch and fasteners
  • 38.
  • 40.
  • 41.
  • 42. You are looking for “Yes”s Talk with you over the phone? yes Answer questions about their business? yes Set up meeting to talk about mutual needs? YES Refer you to another company? yes Refer you to another person in their network? YES Advise you on what to do to get into his business/field/company yes Job Offer YES
  • 43. Your Job Search May Look Like This YES yes YES yes yes yes yes yes yes yes yes yes yes YES YES YES yes yes yes yes yes YES YES YES YES yes yes YES YES yes yes yes yes YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
  • 44.
  • 45. If You Are Calling Because You Need A Job You are calling for the wrong reason
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. Call opening – Referral My name is _________…..I hope that I haven’t caught you in a meeting……We haven’t spoken before…I was referred to you by ________; (He/She) know each other from _____and thought that you and I should meet. I have very strong skills in _________and _________felt that this might be of value to you and your organization. Even if you are not hiring now, I still think a brief meeting would be worth a few minutes of your time. Would _______ at __:___ work for you?
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.  
  • 64.  
  • 65.
  • 66.
  • 67.
  • 68. ...The Last Time We Chatted We Talked About...
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79. What do you think? Questions and next steps