Suche senden
Hochladen
Why You're Doing Your Social Content Wrong - On The Edge Birmingham
•
Als PPTX, PDF herunterladen
•
0 gefällt mir
•
922 views
Ben Harper
Folgen
Technologie
Business
Melden
Teilen
Melden
Teilen
1 von 25
Jetzt herunterladen
Empfohlen
Did Social Data Predict The Outcome of the Scottish Independence Vote? Measur...
Did Social Data Predict The Outcome of the Scottish Independence Vote? Measur...
Ben Harper
Putting Data At The Heart Of Your Content Strategy: DMS London
Putting Data At The Heart Of Your Content Strategy: DMS London
Ben Harper
Is Your Site Affected By Penguin?
Is Your Site Affected By Penguin?
Ben Harper
Change4Life Booze Quiz
Change4Life Booze Quiz
Elen King
Facebook v Google: Revenue Wars
Facebook v Google: Revenue Wars
Ben Harper
How To Use Data To Lower Your Facebook CPA: eMetrics Summit
How To Use Data To Lower Your Facebook CPA: eMetrics Summit
Ben Harper
Beacon Recluting: si può fare!
Beacon Recluting: si può fare!
Alessia Grandis
Open Service - istituzionale
Open Service - istituzionale
Alessia Grandis
Empfohlen
Did Social Data Predict The Outcome of the Scottish Independence Vote? Measur...
Did Social Data Predict The Outcome of the Scottish Independence Vote? Measur...
Ben Harper
Putting Data At The Heart Of Your Content Strategy: DMS London
Putting Data At The Heart Of Your Content Strategy: DMS London
Ben Harper
Is Your Site Affected By Penguin?
Is Your Site Affected By Penguin?
Ben Harper
Change4Life Booze Quiz
Change4Life Booze Quiz
Elen King
Facebook v Google: Revenue Wars
Facebook v Google: Revenue Wars
Ben Harper
How To Use Data To Lower Your Facebook CPA: eMetrics Summit
How To Use Data To Lower Your Facebook CPA: eMetrics Summit
Ben Harper
Beacon Recluting: si può fare!
Beacon Recluting: si può fare!
Alessia Grandis
Open Service - istituzionale
Open Service - istituzionale
Alessia Grandis
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
OpenSymmetry
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
OpenSymmetry
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
OpenSymmetry
OpenSymmetry Corporate Presentation
OpenSymmetry Corporate Presentation
OpenSymmetry
The Value Of Competitor Analysis On Social Media
The Value Of Competitor Analysis On Social Media
Ben Harper
OpenSymmetry IBM Sales Performance Round Table Malaysia
OpenSymmetry IBM Sales Performance Round Table Malaysia
OpenSymmetry
Example Content Analysis Insight
Example Content Analysis Insight
Ben Harper
The Science of Instagram Analytics - Evan James, Social Bakers
The Science of Instagram Analytics - Evan James, Social Bakers
FlashStock
Entrepreneurial Success
Entrepreneurial Success
Richard Gabel
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
HubSpot
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Ken Krogue
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Linkedin Global Talent Brand Strategy Leader
Search Economy and Trends
Search Economy and Trends
abcd82
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Erica Campbell Byrum
The State of the Creator Economy - Ryan Schram, IZEA
The State of the Creator Economy - Ryan Schram, IZEA
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Create an Awesome Employer Brand
How to Create an Awesome Employer Brand
Workology
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Jobvite
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
LinkedIn Talent Solutions
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
The Content Council
Weitere ähnliche Inhalte
Andere mochten auch
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
OpenSymmetry
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
OpenSymmetry
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
OpenSymmetry
OpenSymmetry Corporate Presentation
OpenSymmetry Corporate Presentation
OpenSymmetry
The Value Of Competitor Analysis On Social Media
The Value Of Competitor Analysis On Social Media
Ben Harper
OpenSymmetry IBM Sales Performance Round Table Malaysia
OpenSymmetry IBM Sales Performance Round Table Malaysia
OpenSymmetry
Example Content Analysis Insight
Example Content Analysis Insight
Ben Harper
Andere mochten auch
(10)
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
OpenSymmetry Corporate Presentation
OpenSymmetry Corporate Presentation
The Value Of Competitor Analysis On Social Media
The Value Of Competitor Analysis On Social Media
OpenSymmetry IBM Sales Performance Round Table Malaysia
OpenSymmetry IBM Sales Performance Round Table Malaysia
Example Content Analysis Insight
Example Content Analysis Insight
Ähnlich wie Why You're Doing Your Social Content Wrong - On The Edge Birmingham
The Science of Instagram Analytics - Evan James, Social Bakers
The Science of Instagram Analytics - Evan James, Social Bakers
FlashStock
Entrepreneurial Success
Entrepreneurial Success
Richard Gabel
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
HubSpot
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Ken Krogue
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Linkedin Global Talent Brand Strategy Leader
Search Economy and Trends
Search Economy and Trends
abcd82
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Erica Campbell Byrum
The State of the Creator Economy - Ryan Schram, IZEA
The State of the Creator Economy - Ryan Schram, IZEA
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Create an Awesome Employer Brand
How to Create an Awesome Employer Brand
Workology
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Jobvite
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
LinkedIn Talent Solutions
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
The Content Council
Content Marketing Enlightenment: Finding Success with Content
Content Marketing Enlightenment: Finding Success with Content
NewsCred
Integrated Marketing Communications (ZiggZ.net) - Case Study
Integrated Marketing Communications (ZiggZ.net) - Case Study
Htet Zan Linn
Amplifying Storytelling with Influencer Marketing
Amplifying Storytelling with Influencer Marketing
Carole Lamarque
If Tinder pursues multiple monetization strategies: analysis of outcomes
If Tinder pursues multiple monetization strategies: analysis of outcomes
James Dennin
Employment Branding Analytics
Employment Branding Analytics
Glassdoor
How to Measure Success in Employment branding with Analytics
How to Measure Success in Employment branding with Analytics
Workology
Its 2am - do you know what your DBA are
Its 2am - do you know what your DBA are
Joe Amati
Real Time Online Marketing-CAFS
Real Time Online Marketing-CAFS
Saffire Events
Ähnlich wie Why You're Doing Your Social Content Wrong - On The Edge Birmingham
(20)
The Science of Instagram Analytics - Evan James, Social Bakers
The Science of Instagram Analytics - Evan James, Social Bakers
Entrepreneurial Success
Entrepreneurial Success
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Search Economy and Trends
Search Economy and Trends
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
The State of the Creator Economy - Ryan Schram, IZEA
The State of the Creator Economy - Ryan Schram, IZEA
How to Create an Awesome Employer Brand
How to Create an Awesome Employer Brand
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
Content Marketing Enlightenment: Finding Success with Content
Content Marketing Enlightenment: Finding Success with Content
Integrated Marketing Communications (ZiggZ.net) - Case Study
Integrated Marketing Communications (ZiggZ.net) - Case Study
Amplifying Storytelling with Influencer Marketing
Amplifying Storytelling with Influencer Marketing
If Tinder pursues multiple monetization strategies: analysis of outcomes
If Tinder pursues multiple monetization strategies: analysis of outcomes
Employment Branding Analytics
Employment Branding Analytics
How to Measure Success in Employment branding with Analytics
How to Measure Success in Employment branding with Analytics
Its 2am - do you know what your DBA are
Its 2am - do you know what your DBA are
Real Time Online Marketing-CAFS
Real Time Online Marketing-CAFS
Kürzlich hochgeladen
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
BookNet Canada
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
Lonnie McRorey
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Databarracks
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
Alex Barbosa Coqueiro
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
BookNet Canada
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
mohitsingh558521
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
MounikaPolabathina
Training state-of-the-art general text embedding
Training state-of-the-art general text embedding
Zilliz
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
Dilum Bandara
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
LoriGlavin3
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
LoriGlavin3
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
Nathaniel Shimoni
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
LoriGlavin3
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
LoriGlavin3
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
Fwdays
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
ScyllaDB
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
Nicole Novielli
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
LoriGlavin3
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
Rick Flair
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
Commit University
Kürzlich hochgeladen
(20)
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
Training state-of-the-art general text embedding
Training state-of-the-art general text embedding
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
Why You're Doing Your Social Content Wrong - On The Edge Birmingham
1.
WHYYOU’REDOING YOURSOCIAL CONTENTWRONG
2.
@BENHARPER87
3.
CANWETRUSTTHIS GUY?
4.
@BENHARPER87
5.
WHERETOFOCUS?
6.
0 200 400 600 800 1000 1200 Facebook Twitter LinkedIn
Google Plus Instagram Pinterest Vine Users(Millions)
7.
BUTIT DEPENDS ONYOUR TARGET AUDIENCE
8.
DATA IDEAS PLAN ACTION RESULTS @BENHARPER87
9.
0% 5% 10% 15% 20% 25% 30% 13-18 19-24 25-34
35-44 45-54 55-64 65+ Audience Split By Age
10.
MR & MRS
THOMPSON TIME RICH DISPOSABLE INCOME BUSINESSMAN MR & MRS ASHWORTH TIME POOR AS BOTH WORK INVESTING FOR CHILDREN MRS BARNES INHERITED WEALTH INVESTOR.
11.
12.
13.
0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 0 1 2 3 4 5 6 7 8 9 10 Competition Posts Branded Content Topical Content Product
Posts Joke Posts Team Updates Avg.EngagementRate NumberOfPosts Posts Avg. Engagement Rate @BENHARPER87
14.
0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% EngagementRate Brand Competitor 1
Competitor 2
15.
16.
17.
STRONGIMAGERYIS KEY
18.
@BENHARPER87
19.
75% 25% Curate Create
20.
@BENHARPER87
21.
DON’TBEPUSHY
22.
23.
24.
@BENHARPER87
25.
Ben Harper Zazzle Media @BENHARPER87 WWW.ZAZZLEMEDIA.CO.UK BEN.HARPER@ZAZZLEMEDIA.CO.UK DOWNLOAD
IT > SLIDESHARE READ IT > THE ZAZZLE BLOG
Jetzt herunterladen