The document contains various charts and graphs analyzing social media and content marketing performance metrics such as posts, page views, interactions, and engagement rates over time. The metrics are broken down by day, author, category, content type, and compared to competitors. Overall it analyzes historical trends and comparisons to benchmarks for optimizing performance.

1. Content Data Example

2. Example Data To Look For On Your
Site
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3. Content Performance By Day
Posts
Average Page Views
12,000
10,000
40
8,000
30
6,000
20
4,000
10
2,000
0
0
Monday
Tuesday
Wednesday
Thursday
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Friday
Saturday
Sunday
Average Page Views
14,000
50
Number of Posts
60

4. Author Performance
Posts
Average Interactions
250
16
200
Number of Posts
14
12
150
10
8
100
6
4
50
2
0
0
Tony
Sam
James
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Elaine
Jenna
Average Social Interactions
18

5. Historical Performance
Average Social Interactions Per Post
Number of Posts
30
25
20
15
10
5
0
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200
180
160
140
120
100
80
60
40
20
0
Average Social Interactions
Posts

6. Performance By Content Category
Posts
Average Page Views
20
25,000
Number of Posts
16
20,000
14
12
15,000
10
8
10,000
6
4
5,000
2
0
0
Social Media
e Commerce
Start Ups
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Technology
Industry News
Average Page Views
18

7. The Data To Look For On Social
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8. Performance By Content Type
Posts
Engagement Rate
20
1.40%
18
Number of Posts
14
1.00%
12
0.80%
10
8
0.60%
6
0.40%
4
0.20%
2
0
0.00%
Status
Link
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Photo
Video
Engagement Rate
1.20%
16

9. Facebook Engagement Rates
Brand 1
Competitor 1
Competitor 2
Weekly Engagement Rate
2.50%
2.00%
1.50%
1.00%
0.50%
0.00%
4th November
11th November
18th November
Week Commencing
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25th November
2nd December

10. Post Velocity Comparisons
BRAND PAGE
Avg. Post Engagement
1.50%
1.00%
1
0.50%
Date
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Date
15th
14th
13th
12th
11th
10th
9th
8th
7th
0.00%
6th
0
Avg. Engagement Rate
2
15th
14th
13th
12th
11th
10th
9th
8th
7th
6th
5th
4th
3rd
0.00%
2nd
0
1st
1
0.50%
2.00%
5th
2
3
4th
1.00%
2.50%
3rd
1.50%
3
3.00%
4
2nd
4
3.50%
1st
2.00%
Avg. Post Engagement
5
Number of Posts
2.50%
5
Number of Posts
6
Number of Posts
Avg. Post Engagement
Number of Posts
Competitor Activity

11. Daily Mentions & Content Mentions
Brand
Competitor
1200
DAily Mentions
1000
800
600
400
200
0
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12. And Competitors…
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13. Blog Engagement Comparison
Average Content Interactions
Our Brand
Competitor
100
90
80
70
60
50
40
30
20
10
0
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14. Performance By Content Category
Posts
Average Interactions
25
100
20
80
70
15
60
50
10
40
30
5
20
10
0
0
Social Media
e Commerce
Start Ups
Technology
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Industry News
Content
Marketing
Post Interactions
Number of Posts
90

15. www.datify.co.uk
info@datify.co.uk
@datifyuk
01733 865094