1. Presentation on Rural Insurance Research Venue : 25 th September, 2002 FICCI’s Seventh International Conference on Insurance Research Conducted by MART By : Naren N. Joshi Chief Representative ING Insurance International B.V.

16. Complementary Delivery Systems * E-choupals manned by a “Sanchalak” provided with computer and internet connectivity for procurement of agri produce and giving information on variety of services to villagers. Block head quarter 7500 accounts District cooperative bank Farmer of any village 12% of total no. of farmers in rural area Kissan Credit Card 2000+ pop size village 5-6 villages Post office 5000+ pop size village 5000 account holders spread over (35-40 villages) Commercial bank (Rural Branch) 5000+ pop size village 10,000 members spread over 20-25 villages Cooperative society Prosperous village 5 to 7 villages *ITC E choupal 5000+ pop size village 15-20 villages Regional Rural Bank Rural presence/ penetration Accessibility/ coverage of each branch Name of the institution/ instrument

18. Target Market for Life Insurance * Total Rural population - 742 million Segment A (Class X +) – most affluent Target market for Individual policies 11% Segment B (Class V - IX) –affluent Target market for Individual policies 25% National Rural Population (%) Segment C (less than Class V) – least affluent Target market for Group policies 64% Segment

22. Existing Definitions of ‘Rural’ IRDA Max. Pop.= 5000, pop density =< 400 per sq km, at least 75% male working pop engaged in agri activity RBI Locations with population upto 10,000 considered as rural branches Definitions Census Town: All places having a statutory municipal body that satisfy Min Pop=5000, * pop density >= 400 per sq km, * 75% male working pop engaged in non agri activity. All other locations are treated as rural

24. Thank You