1. The Path Forward for Electric Vehicles in Australia
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Electric Vehicle Council
Voice of the electric mobility
industry transitioning to a
progressive, sustainable and
secure transport network
• Advocacy
• Support
• Monitoring & Reporting
Electric Vehicle Initiative
Industry led campaign to
bring forward the uptake of
electric vehicles in Australia
• Cross-Industry
Collaboration
• Policy Advocacy
• Market Facilitation
• Awareness Raising

3. Transitioning to renewable generationThe future of transport is electric
2012 2015 2020 2025 2030 2035 20402020 2025 2030 2035 2040
Data Source: Advisian, The New Energy Future Data Source: Bloomberg New Energy Finance
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Assumptions

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High upfront
cost of purchase
Lack of model
choice
Technological
concerns
Lack of
awareness
EV Uptake Barriers

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20
25
30
35
40
ICE PHEV BEV
Cost of ownership
Comparable models $USD 20-40k
0
20000
40000
60000
80000
100000
120000
140000
0 100 200 300 400 500 600
Available
Announced
Expected
Costofownership
(total)$USD
Model availability
Cost to Range
Range (KM)Technology

6. Data Source: Bloomberg New Energy Finance
0
50
100
150
200
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2013 2014 2015 2016
Total EV sales by Qtr (‘000)
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Global sales of EV’s are increasing
Growth of 60-70% p.a.
But Australia is lagging
2015 EV Sales
Global – 550,000
Australia – 942
What are we missing?
In past 12 months >$6bn has been
invested in EV Organisations globally

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What do we need to do? Learn from others success.

8. Roadmaps
Vehicle Emission Standards
Fleet Purchasing
Projects at Commonwealth and
most State/Territory Govts
$1 a day charging
Fleet targets
Integrated product
packaging
Delivering home charging
for apartment owners,
overcoming major barrier in
metro areas
Forum for social
and technical
interest
est. 1973
Network Transformation
Roadmap Planning integration
and standards
Public fast charging stations Electric Charging Highways
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What’s happening in Australia?

9. Vehicles R&D Support Efficiency
Standards
Supply-side
incentives
Consumers Tax incentives Fleet targets Fuel pricing
Operations Fee
exemption
Preferential
access
Charging
incentives
Infrastructure Carbon
pricing
Public
charging
Home
charging
Government Support Options
Sales per year Fleet sales
3000-5000 45%
Objective: Critical Mass
Consumer awareness & education
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What do we need?

10. • Engage stakeholders across the EV
ecosystem in Australia and improve
industry coordination
• Identify and explore market
facilitation initiatives that promote EV
adoption
• Raise awareness, understanding and
acceptance of EVs with decision
makers.
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Electric Vehicle Initiative

11. Behyad Jafari
@BJafari
Behyad.Jafari@electricvehiclecouncil.com.au
www.electricvehiclecouncil.com.au