The document analyzes data from the gemiusAudience Fusion study between June 2012 and June 2013 on Runet internet audience in Russia. Some key findings include: - The number of website visitors increased 13.49% while messenger users grew by only 2.59%. Average website visits per user and time per visit also increased. - Popular websites saw changes in reach between the two periods. Regions outside Moscow saw audience growth. Males represented a slightly larger portion each year. Most age groups remained similar with some changes among the most visited websites for each. Income levels trended slightly higher. - Different job roles and demographics had shifts in the top 10 most visited categories of websites between the two years. Students

1. Runet Audience
June 2012 – June 2013
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2. Runet – June 2012 / June 2013. Differences
JUNE 2012
JUNE 2013
NUMBER OF VISITORS (REAL USERS)
Web Sites: 55 939 061
Web Sites: 63 486 797
Messengers: 44 306 135
Messengers: 43 186 603
13,49%
2,59%
AVERAGE VISITS PER VISITOR
Web Sites : 178,40 Visits
Web Sites: 233,19 Visits
30,71%
Web Sites: 09 min. 23 sec.
2,95%
AVERAGE TIME PER VISIT
Web Sites: 09 min. 51 sec.
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
2

3. TOP-15 web sites by Reach. June 2012 / June 2013
JUNE 2012
JUNE 2013
85,42%
31,47%
82,20%
27,93%
84,80%
29,11%
80,33%
27,20%
68,58%
64,94%
25,86%
64,59%
61,58%
55,55%
24,43%
20,89%
54,78%
20,25%
52,13%
23,42%
47,76%
19,74%
37,73%
22,50%
33,70%
17,05%
36,37%
21,69%
29,28%
15,56%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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4. Audience composition, by Regions. June 2012 – June 2013
Moscow: June 2012 – 16,29%. June 2013 – 12,30%
Saint-Petersburg: June 2012 – 5,56%. June 2013 – 5,49%
June 12: 10,78%
June 13: 10,50%
June 12: 12,83%
June 13: 16,10%
June 12: 4,24%
June 13: 4,01%
June 12: 9,02%
June 13: 9,29%
June 12: 14,04%
June 13: 13,86%
June 12: 13,59%
June 13: 13,17%
June 12: 13,65%
June 13: 15,27%
Messengers. Runet audience Reach: June 12 - 76,21%. June 13 – 69,79%
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5. Runet audience, by Gender. June 12 – June 13
JUNE 2012
JUNE 2013



47,56%
52,44%
53,61%
Bonprix.ru – 79,85%
Quelle.ru - 78,76%
Bibliofond.ru – 76,54%
Galya.ru – 74,16%
Alleng.ru – 72,94%
53,21%
46,39%
1.
2.
3.
4.
5.
Ruvr.ru – 83,35%
Exist.ru - 79,02%
Popmech.ru – 78,86%
Worldoftanks.ru – 76,59%
Fastpic.ru – 74,91%
47,65%
52,35%
TOP-5 Web Sites by Composition
1.
2.
3.
4.
5.

46,79%
TOP-5 Web Sites by Composition
1.
2.
3.
4.
5.
Yves-Rocher.ru – 88,93%
Alleng.ru - 79,08%
Myplaycity.ru – 77,18%
Kupivip.ru – 76,47%
Myjane.ru – 75,98%
1.
2.
3.
4.
5.
Exist.ru – 83,08%
Popmech.ru - 82,59%
Ohotniki.ru – 80,45%
Fastpic.ru – 80,02%
Lifesports.ru – 79,32%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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6. Runet audience – by Age. June 2012
18 - 24
25 - 34
24,24%
23,01%
35 - 44
45 - 54
14,26%
21,53%
55 +
8,00%
TOP-5 Web Sites by Composition
1.
2.
3.
4.
5.
Ask.fm – 74,77%
Alleng.ru - 69,51%
Coolreferat.com – 66,56%
Sprashivai.ru – 64,58%
Bibliofond.ru – 63,40%
Tks.ru – 48,84%
Alfabank.ru - 47,41%
Say7.info – 47,13%
Mail.ru - Job – 46,18%
HH.ru – 44,29%
Top-Shop.ru – 41,92%
DP.ru - 33,58%
Bing.com – 32,61%
Myplaycity.ru– 32,48%
Bonprix.ru – 44,29%
Sobesednik.ru – 35,20%
Mail.ru - Realty - 32,74%
24Smi.org – 32,50%
Ruvr.ru – 32,26%
Vkrugudruzei.ru – 29,63%
Selectornews.ru – 48,84%
Mir24.tv - 28,11%
Inosmi.ru – 26,55%
Svpressa.ru – 25,68%
VZ.ru – 24,53%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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7. Runet audience – by Age. June 2013
18 - 24
25 - 34
23,01%
31,92%
35 - 44
45 - 54
15,59%
20,76%
55 +
8,73%
TOP-5 Web Sites by Composition
1.
2.
3.
4.
5.
Alleng.ru – 68,64%
Xreferat.com - 65,82%
Bibliofond.ru – 65,62%
Sprashivai.ru – 64,54%
5ballov.qip.ru – 64,13%
Tnt-Online.ru – 50,85%
Yaplakal.com - 50,04%
Trud.com – 48,82%
MoiKrug.ru– 47,31%
Bobfilm.ru – 47,22%
Alfabank.ru – 40,94%
Sapato.ru - 38,50%
Forblabla.com – 36,47%
Exist.ru– 36,42%
Express-Bank.ru – 36,23%
Mail.ru - Realty – 42,51%
Mirtesen.ru - 36,39%
Maxpark.com – 34,96%
RP5.ru – 33,49%
24smi.org – 32,95%
Infox.ru – 35,12%
Svpressa.ru – 33,97%
Finam.ru – 31,25%
24smi.org – 30,45%
M24.ru – 30,41%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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8. Runet Audience by Income Level. June 2012 / June 2013
JUNE 2012
4,06%
4,22%
JUNE 2013
4,13%
7,80%
7,46%
4,65%
8,96%
9,46%
13,61%
14,61%
15,03%
15,58%
14,24%
14,83%
13,91%
14,08%
< 5 000 Rubles
5 001 - 10 000
10 001 - 15 000
15 001 - 20 000
< 5 000 Rubles
5 001 - 10 000
10 001 - 15 000
15 001 - 20 000
20 001 - 30 000
30 001 - 45 000
45 001 - 60 000
> 60 000 Rubles
20 001 - 30 000
30 001 - 45 000
45 001 - 60 000
> 60 000 Rubles
We are seeing a positive changes trend in income in the direction of
8

9. Runet audience. Top-Management (Including Small and Medium
Business Owners). June 2012 – June 2013
TOP-10 PORTALS BY COMPOSITION
June’12
June’ 13
23,30%
25,90%
22,47%
24,77%
20,19%
23,26%
19,49%
20,97%
18,69%
19,44%
18,29%
17,21%
Real Users Reach
June 2012: 5 251 593 people
June 2013: 5 899 174 people
16,17%
15,79%
16,98%
16,88%
16,64%
16,32%
15,94%
15,62%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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10. Runet audience. Middle-Management
June 2012 – June 2013
TOP-10 PORTALS BY COMPOSITION
June’12
21,31%
18,96%
18,40%
17,99%
June’ 13
24,96%
24,86%
24,61%
22,81%
22,42%
17,94%
17,90%
17,22%
Real Users Reach
June 2012: 4 950 429 people
June 2013: 5 364 228 people
17,06%
17,02%
22,16%
20,94%
20,61%
19,04%
18,83%
16,56%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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11. Runet audience. Specialist / Chief Specialist
June 2012 – June 2013
TOP-10 PORTALS BY COMPOSITION
June’12
June’ 13
38,27%
29,74%
32,05%
25,81%
31,73%
25,22%
31,12%
24,77%
30,10%
24,69%
24,03%
24,01%
Real Users Reach
June 2012: 7 794 817 people
June 2013: 8 722 611 people
22,87%
22,82%
29,88%
29,88%
28,24%
27,79%
27,28%
22,75%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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12. Runet audience. Office Worker / Assistant / Intern
June 2012 – June 2013
TOP-10 PORTALS BY COMPOSITION
June’12
June’ 13
15,12%
11,24%
13,18%
10,65%
13,11%
10,57%
12,07%
10,50%
11,97%
10,08%
9,90%
11,26%
9,63%
Real Users Reach
June 2012: 2 770 926 people
June 2013: 3 185 914 people
11,21%
9,33%
10,41%
9,23%
MirSovetov.ru
9,16%
10,21%
10,03%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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13. Runet audience. «Blue Collar»
June 2012 – June 2013
TOP-10 PORTALS BY COMPOSITION
June’12
June’ 13
38,63%
31,22%
37,35%
28,77%
35,09%
28,24%
32,62%
28,11%
31,52%
27,93%
30,76%
29,31%
Real Users Reach
June 2012: 10 074 490 people
June 2013: 11 614 141 people
27,66%
27,44%
28,79%
27,17%
28,41%
27,09%
28,41%
26,93%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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14. Runet audience. Government workers
June 2012 – June 2013
TOP-10 PORTALS BY COMPOSITION
June’12
June’ 13
24,05%
21,99%
22,22%
19,25%
20,15%
18,93%
19,85%
18,71%
19,76%
15,81%
19,38%
15,67%
17,56%
15,60%
Real Users Reach
June 2012: 4 887 410 people
June 2013: 5 436 142 people
17,40%
15,45%
15,41%
- Авто
16,68%
16,63%
15,13%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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15. Runet audience. Students
June 2012 – June 2013
TOP-10 PORTALS BY COMPOSITION
June’12
June’ 13
54,19%
52,73%
51,87%
49,38%
49,03%
51,08%
48,02%
47,58%
47,03%
46,42%
45,50%
45,17%
Real Users Reach
June 2012: 6 526 975 people
June 2013: 7 031 191 people
42,49%
42,16%
42,56%
41,72%
40,17%
38,93%
37,89%
37,01%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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16. Runet audience. Housewife's
June 2012 – June 2013
TOP-10 PORTALS BY COMPOSITION
June’12
June’ 13
27,67%
28,25%
24,93%
22,88%
22,05%
21,74%
21,48%
25,15%
24,60%
22,94%
21,39%
21,58%
21,26%
Real Users Reach
June 2012: 3 788 919 people
June 2013: 4 701 225 people
20,58%
20,88%
19,58%
19,45%
20,76%
19,21%
19,79%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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17. Runet audience. Pensioners
June 2012 – June 2013
TOP-10 PORTALS BY COMPOSITION
June’12
June’ 13
26,22%
19,49%
22,51%
19,46%
21,71%
17,98%
21,59%
17,65%
19,64%
16,49%
19,50%
15,74%
Real Users Reach
June 2012: 3 052 486 people
June 2013: 3 819 927 people
15,37%
15,26%
15,19%
18,25%
17,51%
17,20%
16,79%
14,53%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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18. Runet Audience – Which web sites are popular through singles?
By Time Composition. TOP-5
JUNE 2012
JUNE 2013
88,32%
69,10%
Lifenews.ru - 66,37%
65,01%
Galya.ru – 64,01%
87,36%
84,83%
83,09%
60,72%
72,70%
JUNE 2012
JUNE 2013
82,27%
81,92%
80,58%
96,43%
86,64%
81,40%
Mirsovetov.ru - 79,75%
75,31%
79,59%
74,86%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
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19. Runet Audience – What portals are interesting for working people
and unemployed? By page views composition. TOP-5
JUNE 2012
JUNE 2013
96,90%
92,31%
91,70%
90,64%
90,61%
97,46%
94,80%
92,06%
91,61%
91,52%
JUNE 2012
JUNE 2013
74,65%
71,10%
70,89%
68,79%
68,42%
97,90%
95,92%
86,85%
84,64%
78,27%
Source of data: gemiusAudience Fusion study. June 2012 – June 2013
19

20. Contact us:
GEMIUS
Anton Melekhov
e-mail: contact@gemius.ru
Phone: +7 926 166 77 02
www.gemius.com