See how you can adapt to your customers' workflow with the new multichannel content management system - Bee.

1. Multichannel inside - out
Multichannel from new
perspective

2. Multichannel experience today
• When we talk about multichannel, we
usually think about the end user.
• But what if we also allowed publishers to
use the power of multichannel?
• And what if we go even further and have
more than just a mobile version of the
content management platform they use?
Read on…

3. Meet John
John owns a small
photography studio
and wants to expand
his business online…

4. At the moment, John works like this…
• He uses DropBox for backup
• All his photos are stored there
• He shares all his favourite photos
on Picasa and Facebook, but
only with his family and friends
• His main distribution channel
for customers is burned CDs.

5. …but he wants to turn his prospects…

6. …into customers.

7. The old solution could look like this:
1. Create a website that shows John’s work
lets him distribute photos to existing
clients, and allows users contact him and
order his services.
2. Create a Facebook page to use as
engagement vehicle.
3. Create a YouTube account so John can
gain an audience by publishing tips and
tricks about photography.

8. But what would this mean?
• John would need to learn about his new
website and manage its CMS.
• John would need to spend time managing
his Facebook page through an App or
Facebook’s website.
• John would need to invest time and effort
into learning how best to use YouTube as
well as creating new tutorials for it.

9. We think the old solution
is the wrong solution!!
Although, John will now distribute through his site
– and not burn CDs – he has to learn all about
this new technology.
We’ve also created TWO NEW interfaces (CMS
and You Tube) that John has to get grips with and
manage.
So John as well building new community and
working out what to publish, he also has to learn
how to use new tools.

10. John’s new world…with the old solution
Obsoleted tools
John can distribute photos
on his new website instead
of burning CDs…
New tools
…but has two new
tools/channels to
learn and work with
Website (CMS)
Old tools

11. But there is a better way!

12. The New Solution with Bee
1. Instead of creating and managing a new
website to upload photos, we integrate it
with DropBox.
2. To make things easier we also integrate
Facebook’s photo galleries with the
website.
3. And to make it really simple we integrate
the YouTube account with the website
too.

13. John’s new world…with Bee
By integrating new tools to existing workflow,
we managed to create NO NEW
INTERFACES at all.
We haven’t change John’s daily routine but
we can now use the tools he already knows
to focus on tasks that will grow his business.

14. The New Solution!
Obsoleted tools
John can distribute photos
on his new website instead
of burning CD’s…
Old tools New tools
…and has no new tools
to learn or service.
Website (CMS)

15. Join the hive
blog.beecms.net