2. http://gplus.to/rwardlow7 #SSRW
Who Is Rebecca?
Local Google+
Ambassador
Social Media
Speaker, Trainer &
Consultant
Teach social media
courses for Kishwaukee
College Continuing
Education
Web Design &
Development since 1998
eCommerce Project
Manager
Google+ eBook
(www.RebeccaWardlow.com)
Proud mom of 5 kids
3. http://gplus.to/rwardlow7 #SSRW
Why You Should Care About Google+
“Google+ is Google itself.
We’re extending it across
all that we do –
search, ads, Chrome, Andro
id, Maps, YouTube – so that
each of those services
contributes to our
understanding of who YOU
are.” ~ Bradley
Horowitz, VP products for
Google+
Ranked #2
359M active users
70% of people start the
search for your business
on Google
Google+ Is Indexed by
Google
Google+ users are loyal
4. http://gplus.to/rwardlow7 #SSRW
Google+ Is Business
Google+ is Business. A
referral from Google+ is
worth an average of
$10.78, compared to a
Facebook referral at
$2.35 and a Twitter
referral at $1.62. Email
shares were the most
valuable at $17.93.
http://bit.ly/11bDYav
Source: AddShoppers.com
6. http://gplus.to/rwardlow7 #SSRW
1) Optimize Your ‘About’ Section
Share your story
Include keywords & links
in your story
Fill out every blank, let
people know who you are
Don’t limit yourself!
Leave things as public as
possible.
Potential business
opportunity
SEO sensitive
Personal About Page
Story
Work
Contact Info
Education
Basic Information
Links
Business About Page
Story
Contact Info
Links
8. http://gplus.to/rwardlow7 #SSRW
2) Claim Google Authorship
Your photo shows up in
search
Increase click-thru rates
Immediate impact on SEO
results
Connect with Influencers
Continue to create and
publish great content
https://plus.google.com/
authorship
Use a recognizable head
shot
Author byline on each
page of your content “By
Rebecca Wardlow”
<link rel=“author” href=“[profile url]”>
Verify your email on the
same domain as your
content
9. http://gplus.to/rwardlow7 #SSRW
3) Start Networking
Talk with people, don’t
talk at people
Help solve people’s
problems or issues
Provide free advice or tips
without
request, expectation, reci
procation or
compensation
Connect with others who
have same passions you
do
12. http://gplus.to/rwardlow7 #SSRW
4) Join / Create Google+ Community
Like groups in Facebook
Great place to find people
with great opportunities
Small circles of people
(just like real life)
People are sharing
articles of interest not
selling
Share to community only
13. http://gplus.to/rwardlow7 #SSRW
5) Integrate With Website
Increase traffic to your
Website with Google+
Google+ Website
buttons, links, badges, sni
ppets
https://developers.google
.com/+/plugins/share/
Google+ Comments
plug-in for Blogger and
WordPress
14. http://gplus.to/rwardlow7 #SSRW
6) Posting Tips
Before you begin:
Think about your brand
Set goals
Know your customer
Mark your calendar
Posting Tips:
Lead posts with your
target keywords
Mention people with + or
@ in front of name
Ask a question or include
a call to action
Add photo or video to
post
16. http://gplus.to/rwardlow7 #SSRW
7) Use Your Business Page
Request verification
https://support.google.com/plus/contact/page_veri
fication?rd=1
Add Google+ Publisher
Markup
Post interesting content &
be consistent (2-3 posts
per day)
Engage your influencers
Use Ripples, What’s Hot
& Search
Cross-promote
Offer exclusive
news, contests or deals
Answer questions
Offer solutions
Create awareness & trust
17. http://gplus.to/rwardlow7 #SSRW
8) Get Listed in Google+ Local
Previous known as
Google Places
Allows users discover and
share places
Users can see
recommendations based
their circles, past reviews
and location
Users can publish reviews
and photos of their
favorite place(s)
Important Note:
Select “Local Business or
Place” category when
setting up your page
Users cannot view
reviews/ratings or review
from a Google+ page
UNLESS it has been
merged with the Local
Business Page.
18. http://gplus.to/rwardlow7 #SSRW
8) Local Pages vs Google+ Pages
Local pages include:
Business description
Contact details
Location
Photos
Reviews & Ratings
Identifiable by 2 tabs at
the top of the page:
“About” and “Photos”
Is this your business?
Manage this page
Google+ pages offer
interactive social features:
Build followers
Share and comment on
posts
Engage with users and
other businesses.
Identifiable by four tabs
at the top of the page:
About, Posts, Photos and
Videos.
19. http://gplus.to/rwardlow7 #SSRW
8) Merging Local > Google+ Page
How to merge:
1. Claim Google+ Local
Page
2. Create Google+ Business
Page (must be local business/place
category)
3. Verify Google+ Business
page Request postcard
to be send via mail.
4. Enter PIN # and you are
done.
Once your pages are
merged:
Links in Search, Maps and
Google+ will link to G+
Page
Followers can interact
socially with your brand
Merged Google+ Local
pages are identifiable by
a verified checkmark
below the four tabs at the
top of the page
20. http://gplus.to/rwardlow7 #SSRW
9) Host Google+ Hangout
Google+ Hangout
Add person to chat
Similar to iMessage
Up to 11 people in text
chat
Instantly add video chat
Screen Share ability
Share YouTube videos
Share document and all
can work on it together
Team collaboration
Hangouts on Air
Live Broadcast
Stream your hangout
publicly on Google+, your
YouTube channel, and
your website.
Save instantly to YouTube
Share to the World
Create your own show
online
Video training
Customer Service
21. http://gplus.to/rwardlow7 #SSRW
10) Create Vanity URL
Create a vanity URL for personal
profile, business page and communities
Visit http://gplus.to to setup your vanity URL
https://plus.google.com/u/0/113188089223727390684/posts
is shortened to…
http://gplus.to/rwardlow7
22. G+ Social Power is your roadmap to leveraging the power of Google+ to
build your brand, get more traffic, generate leads and make more sales!
Who is this training for?
• Entrepreneurs
• Marketers
• Business Owners
• Google+ Beginners thru Advanced Users
• There’s something for everyone to learn!
Get Access to 6 Modules (29 Videos)
Module 1: Overview of the Google+ Platform
Module 2: Getting Started on Google+
Module 3: Google+ Page Management and Awareness Building
Module 4: Optimizing Your Google+ Page for Google
Module 5: Photos
Module 6: Engaging Customers with Google+ Hangouts
$297 value
JOIN TODAY
After August 6, 2013 the price will increase to $97
23. http://gplus.to/rwardlow7 #SSRW
Connect With Me
CONNECT WITH REBECCA on
other social media platforms...
• Website
www.RebeccaWardlow.com
• Google+ http://gplus.to/rwar
dlow7
• Twitter
http://www.twitter.com/rwar
dlow7
• Facebook
https://www.facebook.com/G
etSocialSolutions
• Pinterest http://pinterest.co
m/SocialSolutions
rwardlow@rebeccawardlow.com
Hinweis der Redaktion
eBook “15 Google+ Tips for Small Business Owners”
#1 Facebook #2 Google+ #3 YouTube #4 Twitter according to ForbesGoogle+ users are loyal60% of users logged in daily80% engage weekly
Share your story. I share a little about myself, how people can connect with me, products I’ve developed, what’s on my blog, my passion, links to external social media and my website. My passion is to help businesses understand how to use Google+ to create an online presence that will build relationships with potential and existing customers.
Include engaging cover photo and profile imagecover photo Is 2120px by 1192px.Profile pic 250 pixels x 250 pixels.
Authorship is an individuals content – “This is mine” Connects individuals to their content
Google Authorship lets Google know the content you write can be trusted to provide value to customerYahoo scrapes public Google+ dataUse Google Author Stats in Webmaster ToolsConnect with influencers — Get in a habit of re-sharing content from your friends and thought leaders. “+1″ their posts and make intelligent comments. Write interesting posts on Google+ and quote these influencers by name. Build upon the content they’ve already created — add to or challenge their work in a re-share.Continue to create and publish great content — This is what you will ultimately be judged upon, and is the core driver of the qualitative history of a writer that’s behind Author Rank. Keep writing and publishing those thoughtful, useful blog posts and building your authoritative bank of content.
What happens, people will check you out, and by extension check out your business. Now imagine that person telling their friends, family, co-workers about how you helped solve their problem or issue. You just created the RIPPLE effect.
Upper right corner of any post ~ hover over and get down arrow. Click for drop-down options – View RipplesRipples allows you to see who’s sharing your content throughout Google+
Communities thrive around relationships, activities and growth through various events and posts. You can establish “trust”Weekly hangouts, special events, contests and workshopsReward customer engagement to spark interaction and show appreciation4 Types of Communities:Public group that anyone can join and post.Public group where only moderators can post, but anyone can view or comment.Private group (members only) that can be discovered by search.Private group (members only) hidden from search.
Think About your Brand: What makes your business unique and what do you want to convey to your customers and followersWhat are your goals? Find new customers, build your brand & relationships with current customers, promote events and special offersKnow your customer – What gets them excited? What will keep them engaged? Post images & videos, host Hangouts On Air, share exMark your calendar – decide how often and what type of content you want to post each day. Plan it out and write it down.
By posting about and linking to specific products and services on your website form your Google+ page, you will notice SEO results increase in your website analytics.Google Plus Publisher markup shows your Business company info (usually Google Plus Business Page and Google Places Map) on the right hand side of the search results. This is called Google Plus Direct Connect. When someone searchers for your brand online Google connects your website’s URL with your Google Plus Business Page and shows both in the search results. Consistent, interesting & eye-catching postsInfluencers – know who they key players of your industry/niche are. Are they on Google+? Observe them, reach out to them or even partner with them.Ripples allows you to see who’s sharing your content throughout Google+What’s Hot = topics and users who are getting the most traction on Google+ at that time. This will change often.Google+ Search to find posts, people, pages & moreCross promote on other social networks, emails, ad & print materialsHangouts – provide your customers with a new way to have insight into your business, conversations with your staff andIdentify your purpose & set goalsLearning about the conversations happening on the webConnecting with peers or networkingScott Monty does a great job of mixing personal & business posts on his personal page. He adds +Ford Motor Company to connect himself to the Ford business page.
At a minimum, verify your page and ensure the information is accurate, complete and optimized for search. You can do this by clicking the “Manage this page” link on your listing or by searching for your business here. Once that’s done it’s a matter of maintaining content and monitoring reviews over time.Maintain content and monitor reviews
four tabs at the top of the page—About, Posts, Photos and Videos. Go to https://plus.google.com/dashboard and click Manage this page on the page you’d like to verify.Click Verify your business beneath your address.
