This presentation is meant to give an overview of the social platforms for local business owners. During the 1 hour luncheon we will briefly discuss each social media platform (Google+, Facebook, Twitter, YouTube, LinkedIn and Pinterest). Our goal is to determine what social media platforms local businesses want to learn more about.
2. Who Is Rebecca Wardlow?
Local Google+ Ambassador
Google+ City Expert
Social Media Speaker,
Trainer & Consultant
Social Media Instruction at
Kishwaukee College
Continuing Education
Web Design &
Development since 1998
eCommerce Project
Manager
Google+ eBook
(www.RebeccaWardlow.com)
Proud mom of 5 kids
3. Social Media Boot Camp
During today’s 1 hour luncheon we will briefly
discuss each social media platform
Let the Genoa Chamber of Commerce know!
5. Google Local Business Page
Also known as Google
Places
Intended for “brick &
mortar”
Created automatically by
Google, so your business
probably has one
Converted to the look &
feel of Google+ Pages
Lacks some of the
interactive features of
Google+ pages
Local pages include:
Business description
Contact details
Location
Photos
Reviews & Ratings
7. Google+ Page
Offer interactive features:
Build followers
Share & comment on
posts
Engage with users &
other businesses
Important Note:
Users cannot see
reviews/ratings or review
your business from a
Google+ page UNLESS it
has been merged with
the Local Business Page.
Setting Up A New Page? If you’re a brick and motor
business, choose the “Local Business or Place” category.
Only businesses in the “Local Business or Place” category
can be merged with Local Business Page
8. Merge Local to Google+ Page
Once your pages are merged:
Links in Search, Maps and Google+ will lead to
this your Google+ Business Page
Contact info, reviews, images, posts and even
rates and availability through Hotel Price Ads
Followers can interact socially with your
business.
Merged Google+ Local pages are identifiable by
a verified checkmark below the four tabs at the
top of the page—About, Posts, Photos and
Videos.
10. Facebook Personal Profile
Best chance of being seen in News feed
Don't have to friend everyone, they can
subscribe to you
Share your wins
Share your content
Share your business page link on your profile
Keep it real, be you and don’t SELL your
business on your Personal Profile
11. Facebook Business Page
Ask Questions!!!
Add humor
Stay relevant
Add personality
Post at least once per day
Show the individual behind the scenes
People are on Facebook to be social
When you share, your community shares
Give people a reason to share
12. Reward Your Community
What do they want?
Poll
Experiment
Contests (3-4 per year)
Coupons
Freebies
Featuring them
Fan of the Week
13. Create Buzz on Facebook
Host frequent photo contests
"Facebook Friday" with discount coupon
Encourage fans to like posts to see a sneak peak
Status updates offering chance to win getaways
Ads featuring live chat with travel experts
Use interactive apps - photo contest, hidden
coupon code, sweepstakes, seasonal
promotions and posts
"Like us and get a deal"
Sponsored stories (page likes)
14. Twitter
175M tweets sent each day
Average user has sent 307 tweets
11 new accounts created every second
It takes less than 1 week for Twitter users to
send 1 Billion tweets!
15. How Can You Use Twitter?
Generating TRAFFIC to
your website
BRANDING your company
and products
LISTENING to what is
being said about your
company or industry
PROMOTE & SHARE your
blog content, special
offers, events & more
REACH new people daily
Share and get the latest
NEWS
NETWORKING with
others who share your
passion
16. Twitter Lingo
Tweet – a 140 character post on Twitter
Mentions - when someone mentions you
specifically @yourusername
RT - retweet
RTs by others, RTs by you, your tweets RT’d
DM = Messages – direct message to you (only you
and the person who sent it can see this message)
@ symbol before the Twitter username of
someone you want to reply to
Hashtag - Used to mark keywords/topics in a
Tweet
18. YouTube Tips
Create & Customize Your
Channle
Make Content, Not Ads
Become the Face of Your
Business
Everyone Starts at Zero
Direct People to Your
Website
Leverage YouTube Videos
for SEO
BE REAL!
TELL YOUR STORY!
http://youtu.be/1OmTFB712V0
19. Why Should You Use LinkedIn
NETWORK WITH OTHERS!
There are approximately
225,000,000 users
The average yearly salary
for users is over $100,000
If you sold a product for
$20 to 1% of the users on
LinkedIn, you would make
$45,000,000 !
21. LinkedIn Company Pages
Company pages include:
Company Banner
Recent Updates
Current Employees
Job Listings
Custom Content
Employee Quotes
Company Intro
Product/Services Listing
Why Create a Company
Page?
Attract New Employees
Connect with Prospects
Expand Your Market
Reach
Search Engine
Optimization
Customer Testimonials
23. Pinterest
Over 12M monthly US unique visitors!
Average time spent is 72 minutes!
Drives more traffic than YouTube, LinkedIn &
Google+ COMBINED!
More exposure for your business!!
10M connected Facebook users
It’s EXTREMELY viral in nature! Over 80% of pins
are repins!
47% of U.S. online consumers have made a
purchase based on recommendations from
Pinterest.
26. Pinterest Tips
Use original pictures to
drive traffic
Re-Pin other people’s
content to build a larger
following
Create online catalogs
and add price to the
picture
Host contests – ask them
to take a picture & share
it to win
Pin special offers
27. Social Media Boot Camp
Let the Genoa Chamber of Commerce know!
Please take a moment to fill out the Survey
http://bit.ly/18wiRpp
About and Photos are the only tabs = you know you are on your Google Local Business PageSee “Is This Your Business?” This is how you claim your Google Local Business Page
Google Local Pages are identifiable by two tabs at the top of the page: About and PhotosAt a minimum, claim your page and ensure the information is accurate, complete and optimized for search. You can do this by clicking the “Manage this page” link on your listing or by searching for your business here. Once that’s done it’s a matter of maintaining content and monitoring reviews over time.Maintain content and monitor reviews
Unlike static Local pages, Google+ pages offer interactive social features: you can build followings, share and comment on posts, and engage with users and other businesses. However, users cannot see reviews and rating or review a hotel from a Google+ page unless it has been merged with the hotel’s Local Business page. Google+ pages are identifiable by four tabs at the top of the page: About, Posts, Photos and Videos. RememberGoogle Local Pages are identifiable by two tabs at the top of the page: About and Photos
Note that this feature is available for individual businesses only, not for groups or brands. Users will find everything in one place
YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself
YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself
Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.