ANFO-seminar: Social media ROI. "Redd verden, med sosiale medier?"
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For Kreftforeningen er det ekstremt viktig at pengene blir brukt fornuftig. Derfor er vi veldig opptatt av å måle effekt. I dette foredraget deles tall, statistikker og reelle resultater av sosiale medier-satsningen.
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ANFO-seminar: Social media ROI. "Redd verden, med sosiale medier?"
- 1. REDD VERDEN ..MED SOSIALE MEDIER! ©Beate Sørum 2014
- 3. Økonom!
- 4. Return on (%) = Overskudd * 100 investment Investering ROI ER ET REGNESTYKKE!!!
- 5. Return on (%) = Overskudd * 100 investment Investering ROI ER ET REGNESTYKKE!!!
- 6. •Godt og blandet •Harde tall •Myke verdier (ikke ROI)
- 8. • Finansiere forskning • Kreftomsorg • Forebygging • Politisk påvirkning • Informasjon • Kreft i globalt perspektiv
- 10. Helene og Mari
- 11. Dragvoll og Øvre Stokkan barnehage 40 kg 50-øringer
- 13. Alt vi gjør handler om ROI.
- 14. CC BY-NC-SA 2.0 flickr.com/photos/jeremylim/ M alcolm G ladw ell «The revolution won’t be tweeted»
- 15. [..]describes "feel- good" measures, in support of an issue or social cause, that have little or no practical effect[..] Slacktivisme
- 18. The myth of slacktvism • As likely as non-social media promoters to donate • Twice as likely to volunteer their time • Twice as likely to take part in events like charity walks • More than twice as likely to buy products or services from companies that supported the cause • Three times as likely to solicit donations on behalf of their cause • More than four times as likely to encourage others to sign a petition or contact political representatives http://razoofoundation.org/2011/10/unraveling-the-myth-of-slacktivism/
- 19. The myth of slacktvism • As likely as non-social media promoters to donate • Twice as likely to volunteer their time • Twice as likely to take part in events like charity walks • More than twice as likely to buy products or services from companies that supported the cause • Three times as likely to solicit donations on behalf of their cause • More than four times as likely to encourage others to sign a petition or contact political representatives http://razoofoundation.org/2011/10/unraveling-the-myth-of-slacktivism/ Slacktivsme my ass.
- 22. 2,5 % 6,5 % 7,3 %
- 27. 15 % 17 % 10 %
- 31. 5.000 av dem..
- 33. @junekimiko
- 34. 20.000 svar
- 35. Thank ALL the donors Source: fundraisergrrl.tumblr.com
- 39. 92 chats
- 40. Jeg har en føflekk på leggen som klør og blør litt - det er ikke noe å være bekymret for vel?
- 42. Ok da. Dét er ROI.