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Lake Wobegon Effect of
Lead Scoring
AboutAboutAbout
Beachhead
Contact us
www.beachhead.io
email: steven@beachhead.io
• A marketing agency founded to help B2B marketers
adapt to the changing world of marketing technology.
• Learn more at www.beachhead.io
Examples: Drivers
Examples: CEO
Lead Scoring
An unlikely high number of leadsan
It’s impossible to tell which leads are actually qualified
Two choice:
I. Pass the leads to Sales
Two choice:
II. Attempt to find the
quality leads
What should you really do?
Find out the Sales Team’s definition of
an ideal lead
You must always keep your lead scoring
model updated and relevant
REMEMBER
Contact us
www.beachhead.io
email: steven@beachhead.io
Subscribe to
Interested in learning more? Visit our blog
at www.beachhead.io/blog
THANK YOU
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question
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Contact Us
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email: steven@beachhead.io

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Lake Wobegon Effect of Lead Scoring

Hinweis der Redaktion

  1. First factor