Having decided your conference or event content should have a life beyond the four walls of the convention centre and over an extended period of time, you need to avoid the mistakes others have made if you want to be Remotely Engaging.

1. How to be remotely engaging
Martin Shepherdly
BeThere Global
@bethereglobal
01730 894500
Bethereglobal.com
http://bit.ly/wbyconf

2. How to be
…The 7 hideous mistakes to avoid,
if you don’t want your event to be
ignored online

3. ”
“
How to be remotely engaging
There is only one thing in
life worse than being
talked about, and that is
not being talked about.
OSCAR WILDE
But first lets add some context and scale…

4. How to be remotely engaging
Online video is very

5. How to be remotely engaging
… the biggest of the big
 >1 billion unique users each month
 > 6 billion hours of video are watched each month on
YouTube – around 50 minutes for every person on Earth
 100 hours of video uploaded every minute
 It is global – 80% of YouTube traffic comes from outside the
US (localized in 61 countries and across 61 languages)
 The number of daily subscriptions is up >4x v last year

6. How to be remotely engaging
… social media acceleration!
 Discovery and sharing of online video through
FB, Twitter and others
 500 years of YouTube video watched every
day on Facebook
 100 million people make a social action on
YouTube (likes, shares, comments, etc.) every
week
 500 tweets every minute with a YouTube link

7. How to be remotely engaging
So there is an appetite for
online video content…
…the trick is to make your valuable content
appealing, watchable and engaging

8. …The 7 hideous mistakes to avoid,
if you don’t want your event to be
ignored online

9. How to be remotely engaging
Hideous mistake #1:
RUBBISH CONTENT
 Garbage in /
garbage out
 Is your event worth
recording?
 If not, you are wasting
money and time
running it at all!

10. How to be remotely engaging
Hideous mistake #1:
RUBBISH CONTENT
BUT IF…
 Your content has
genuine value
 Beyond the venue
 Over time
 You are sitting on an
unexploited asset!

11. How to be remotely engaging
Hideous mistake #2:
INADEQUATE PROMOTION
 Don’t get stood up!
 Always remember;
it is so much easier and
less embarrassing for your
audience to not show up
online than it is for a
physical event
 Tell people, tell them
again and then tell them
you have told them!
 Use all the
communication channels
available

12. How to be remotely engaging
Hideous mistake #3:
MAKING IT DIFFICULT
 Make it easy to find
 Make it easy to join

13. How to be remotely engaging
Hideous mistake #3:
MAKING IT DIFFICULT
 Make it easy to find
 Make it easy to join
 Know your audience
and provide the format
they need
 WIIFM

14. How to be remotely engaging
Hideous mistake #3:
MAKING IT DIFFICULT
 Make it easy to find
 Make it easy to join
 Know your audience
and provide the format
they need
 WIIFM
 Give compelling reasons to
attend

15. How to be remotely engaging
Hideous mistake #4:
IGNORING THE REMOTE AUDIENCE
 Don’t fall into the
“Welcome to those
watching on the web…”
trap
 Your remote audience
has different needs
 Think about production
values – for both
audiences

16. How to be remotely engaging
Hideous mistake #5:
NOT GIVING THEM A VOICE
 Provide ways to interact
rather than just watching
(e.g. social media,
questions, comments,
polling)

17. How to be remotely engaging
Hideous mistake #6:
Leaving them in the lurch
AKA…
“enjoy the lunch!”

18. How to be remotely engaging
Hideous mistake #6:
Leaving them in the lurch
 Do something in the
breaks… even if its just
communicating when
the event will restart
 Some ideas…
 Dedicated “virtual” host
 Consider an event “studio”
 Specific content for remote
audience

19. How to be remotely engaging
Hideous mistake #7:
Post event inactivity
 Missed opportunity to reach
wider and deeper
 Value of session recordings
for revisiting and sharing to
their schedule
 Convert remote viewers to
physical participants – it
happens!
 Value of continuous
feedback
 Promote future events

20. How to be remotely engaging
7 hideous
mistakes!
Mistake #1
Rubbish content
Mistake #2
Inadequate promotion
Mistake #3
Making it difficult
Mistake #4
Ignoring remote audience
Mistake #5
Not giving them a voice
Mistake #6
Leaving them in the lurch
Mistake #7
Post event inactivity

21. How to be remotely engaging
The biggest… most
hideous mistake of
all…  Letting all the
investment and
resources that go
into putting a
meaningful
conference
together,
disappear…
vaporise…

22. How to be remotely engaging
Your
conference
may contain
valuable
assets that are
just waiting to
be exploited

23. But to realise those assets
you must be…

24. How to be remotely engaging
Martin Shepherdly
BeThere Global
@bethereglobal
01730 894500
Bethereglobal.com
http://bit.ly/wbyconf