My media product is a magazine called 'FLY' that represents social groups C1 and E by featuring well-known artists like Professor Green that this audience can relate to. It follows conventions of real magazines with a large logo, columns, and barcode. Seymour International would be a good distributor as they have relationships with UK retailers and overseas markets. The target audience is 13-15 year olds interested in R&B music. I have learned new skills in Photoshop and the importance of research to make the magazine appealing and realistic.

1. ‘FLY’ Evaluation

2. In what ways does my media product use, develop or
challenge forms and conventions of real media
products?
 My magazine follows all the conventions of a magazine and is very
much like other real media products. I have kept to a large mass head
which only consists of three letters and I have kept to bold easy to read
fonts. My main image on my front cover like most magazines is looking
directly at the camera. All the little things that make my magazine like
other real magazines have been included such as issue number, price,
website and barcode.
 On my contents page and double page spread I have made sure that
my writing is spread into precise even columns. The writing on both are
small and on the contents page the numbers are bigger and stand out
slightly more.
 The way in which my magazine differs which I think will appeal to an
audience is that I have used a wide range of colours on my front cover
which I believe will attract the young target audience I am aiming at.
Another way in which my magazine differs is that on a lot of magazine
front covers the background tends to be plain and boring but I have
used a background which has a more lively feeling to it.

3. How does my media product represent particular social
groups?
 My magazine FLY represents all social groups from C1 and E. Take my
front cover for example, I have used a well know artist (professor
green) which they can relate to. If I was to use for example an old man
who nobody has heard of before then my audience would not show
interest due to the fact they could not relate to him. But if there was
some sort of collaboration between this old artist and a famous well
known R&B artist then this could attract more people than what just a
well known artist would. So basically my magazine attracts C1 and E
because the artist in the magazine are young and represent the youth
of the genre. The social class E does consist of pensioners as well
which I need to take into consideration and this audience will not be
drawn in by this particular style of music unless an old artist is doing a
collaboration with a younger artist then some might show slight interest.

4. What kind of media institution might distribute my
media product and why?
 A good media institute that I think would distribute my magazine are
Seymour
 I think they will be good for my magazine because they have a good
intimate relationship with all leading retail news shops meaning my
magazine will be sold in the best and most popular shops in the UK.
There marketing plans are designed to provide cost effective availability
to portfolio over a wide spectrum of retail groups and independent
newsagents. They also run there own independent sales club (Seymour
Select), which enables there publishers to promote and communicate
directly to 1,200 of the UK’s leading independent retailers. Seymour
International (SIL) represents 1 in 3 UK magazines sold overseas. SIL
trades in over 60 international territories. This allows me to even target
people abroad. They accept that no two clients are the same, and that’s
why there Title Business Planning process is structured to deliver my
specific objectives and goals. This is perfect for me when competing
against other similar magazines.

5. Who would be the audience for my media product?
 The audience for my magazine will be very mixed. People of all ages to
an extent will hopefully read my magazine. There will be no particular
ethnicity who I could imagine to be my audience as R&B is popular
world wide but the people who will be able to read my magazines will
have to be able to read English. I will aim mainly to sell my product at
13-15 year olds of an English background.

6. How did I attract/address my audience?
 I attracted my audience in many ways.
 I took some secondary and primary data to find out more about my
target audience so I got a better idea of what they are looking for in a
magazine.
 I took up some research on magazines of the same genre and looked
at what my audience expect of me and what I should include to attract
them.
 I have used all conventions of a magazine so that it looks as realistic as
possible and added my own ideas and designs.

7. What have i learnt about technologies from the process
of constructing this product?
 During constructing my product I learnt new skills in photo shop. I learnt
that in order to delete a certain section quick and easily I should use
either the magic wand tool or the lasso tool. If I want to edit an image I
could do things like change the brightness and contrast to blend into a
back ground I can now place images behind writing to give it a good
effect. I have also learnt that I can use the smudge tool to cover gaps
and deleted sections that was deleted by mistake and then use the blur
tool to blend it into the image. I have learnt that when adding text onto
photo shop I can add things such as drop shadow, stroke and bevel
and emboss so that for such things as a mass head I can make them
stand out much better by just adding a stroke.

8. Looking back at my preliminary, what do i feel i have
learnt from it to the full product?
 Overall I think I have improved massively and learnt so many new skills
since my preliminary task. I have learnt that in order to make my
magazine look as real as possible I need to research other magazines
of the same style and genre. I have learnt that if my magazine is to look
anything like a real magazine I need to include all conventions of a
magazine and add y own things to it for example competitions and
rewards. I have also learnt how to use photoshop to its full potential to
help create wording effects and change the appearance an colour of an
image. I have learnt how to find who my target audience are and how I
can address them. I have learnt that whilst finding my target audience it
is essential that I do primary and secondary analysis. Basically I believe
that my skills and knowledge have improved massively since my
preliminary task and I can find out about what people want and expect
to see in a magazine.