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The Advantages of
Advertising with Google


                Bayshore Solutions
                 Ashley Macaluso
Advantages of Online Advertising


Online advertising isn’t a one-size-fits-all deal.
It’s critical to choose the right platform for your online
advertising based on campaign goals. In this presentation
we’ll review Search and Display ads, as well as
Remarketing Campaigns. We’ll walk through a few
scenarios and discuss the pros and cons of each in
different situations.
Ad Variations


Search Network Ads
 Display Network Ads
 Remarketing
Ad Variations


 Search Network Ads

Display Network Ads
 Remarketing
Ad Variations


 Search Network Ads
 Display Network Ads

Remarketing
Basic AdWords Features

Within AdWords you can target
   specific geographic areas
                                Key AdWords Metrics




                                                 Images from Google
Contact Bayshore Solutions at
www.bayshoresolutions.com!

        Follow us for industry news!
      www.bayshoresolutions.com/blog
    www.facebook.com/BayshoreSolutions
     www.twitter.com/BayshoreWebPros

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The Advantages of Advertising with Google

  • 1. The Advantages of Advertising with Google Bayshore Solutions Ashley Macaluso
  • 2. Advantages of Online Advertising Online advertising isn’t a one-size-fits-all deal. It’s critical to choose the right platform for your online advertising based on campaign goals. In this presentation we’ll review Search and Display ads, as well as Remarketing Campaigns. We’ll walk through a few scenarios and discuss the pros and cons of each in different situations.
  • 3. Ad Variations Search Network Ads  Display Network Ads  Remarketing
  • 4.
  • 5. Ad Variations  Search Network Ads Display Network Ads  Remarketing
  • 6.
  • 7. Ad Variations  Search Network Ads  Display Network Ads Remarketing
  • 8. Basic AdWords Features Within AdWords you can target specific geographic areas Key AdWords Metrics Images from Google
  • 9. Contact Bayshore Solutions at www.bayshoresolutions.com! Follow us for industry news! www.bayshoresolutions.com/blog www.facebook.com/BayshoreSolutions www.twitter.com/BayshoreWebPros