Account Associate at Bayshore Solutions, Tommy Puglia, shares important statistics in mobile marketing and why it’s important your company develops a mobile website today.

1. Mobile Marketing
Tommy Puglia
Account Associate

2. Mobile Data
(you might not know)
1. 70% Mobile searches result in action within one hour
2. 90% result in action in one day
3. 50% produce phone calls
4. 67% more likely to buy from mobile friendly
5. 52% bad mobile experience – less likely to engage again
6. 79% people who don’t like 1st will search again for alt site
7. In Retail (Ecommerce) Most important tasks:
1. 64% get directions/operating hours
2. 61% contact the store
3. 70% make purchase

3. Smartphones Majority
• Smartphones take up 55% of all mobile searches
• Estimated to overtake desktop search by end of 2013 or midway 2014
• And they are ready to buy!

4. How Do We Adapt?
• Especially for ecommerce sites:
• If you do not have a Mobile Friendly Site – change
• Shorter keywords
• Location, Location, Location
• Geo-Target
• Utilize local listings, phone number
• On Website
• Larger Calls to Action, Short Forms
• Utilize Social
• Yelp, Opendoor

5. How Do We Measure
• Client’s online presence (if mobile traffic is high)
- Communicate the issue (if traffic is an issue)
• Utilize conversion paths on Mobile Sites
- Direct, and least amount of possible steps
- (Consumer: Ready to Buy!)

6. For help with mobile marketing for your company,
visit www.BayshoreSolutions.com.